Jolly Time Mallow Magic

Written by | February 22, 2005

Topics: Food

Jolly Time Mallow Magic

(Editor’s Note #1: It’s Day Two of Reader Request Week here at the Impulsive Buy. Today, we will be reviewing Jolly Time Mallow Magic microwave popcorn, which was requested by kirkkitsch at My So-Called Strife.


(Editor’s Note #2: The winners for this month’s prize drawing have been selected. See sidebar to find out who won.)

I’m skeptical of things that claim to be “magical.”

For example, Magic Markers. I haven’t found anything “magical” about them, except when I sniff them for too long, which causes me to “magically” prance around naked on all fours, pretending to be a pretty, pretty little pony.

Also, those Magic: The Gathering playing cards, they “magically” give my friend’s little cousins the ability to totally kick my ass at something.

Finally, there’s David Blaine, who claims to be a “magician,” but all the things he does isn’t really magic, like stand on a flagpole for 35 hours, or spend seven days underwater in a see-through coffin, or live in a plastic box suspended over a river for 44 days, or stand at a truck-stop urinal and pee for 3 hours.

So I wasn’t expecting much from the Jolly Time Mallow Magic microwave popcorn.

The concept of Mallow Magic is much like the Orville Redenbacher’s Cinnabon Popcorn I reviewed earlier this month. It’s microwave popcorn with a sweet creamy topping.

Also, like the Cinnabon Popcorn, each box of Mallow Magic comes with two bags of unpopped popcorn and two pouches of creamy marshmallow topping.

I liked the sweet Cinnabon Popcorn, so I was looking forward to trying the sweet marshmallowy taste of the Mallow Magic Popcorn. So I put the flat bag of popcorn into the microwave and set the time for 2 minutes and 30 seconds.

I carefully watched the flat bag of popcorn in the microwave. Then suddenly, I heard a pop. Then another. Then another. Then another. I looked at the bag of popcorn and I couldn’t believe my eyes.

“Oh my God! The bag…It’s growing in the microwave!” I yelled.


“I believe!!! I believe!!!”

Yeah, whatever.

After I took the bag out of the microwave, I instantly noticed that it was slightly smaller than all other microwave popcorn bags I’ve seen. I looked at the Cinnabon Popcorn box and the Mallow Magic box, and it turned out that the Mallow Magic bag had about one-fifth less popcorn than the Cinnabon Popcorn bag.

So, of course, this meant less popcorn.

After I added the creamy marshmallow topping, I dug into what turned out to be a nice sweet treat, that I think tasted better than the Cinnabon Popcorn.

However, they were such a nice sweet treat, that I ate an entire bag in one sitting, while trying to NOT watch American Idol.

Item: Jolly Time Mallow Magic
Purchase Price: $2.00 (on sale)
Rating: 4 out of 5
Pros: A nice sweet treat. Like kettle corn, except a lot more messy. Popcorn has fiber.
Cons: Bags are smaller than most popcorn bags. Not magical, just like David Blaine.

18 Comments For This Post I'd Love to Hear Yours!

  1. Ayesha97 says:

    “which causes me to “magically” prance around naked on all fours, pretending to be a pretty, pretty little pony.”

    I’m not quite sure if I want to know why…. but it did make me laugh because the mental image it created- also came close to making a mess of my keyboard and monitor screen. Good job!!!

    Keep the reviews coming you pretty pretty little pony! :)

  2. Aymie's mom says:

    Marvo…you crack me up!

  3. K says:

    What a cool site. I’m not much of a popcorn person (I prefer Jiffy Pop) but I might try this tonight while watching “Kill Bill-Vol 2″.

    Thanx for the review.

  4. mel says:

    I lived on popcorn when I was pregnant for my son (you know, the one who’s birth resulted in the Red Sox winning the World Series … you know, when you start de-lurking yourself, you’ve gotta come up w/a way to be remembered. this way is sad, but it works for me.)

    I might have to get pregnant again and try this stuff.

  5. becky says:

    I am a fan of popcorn my favorite is the stuff at the movie theater when they load it up with butter and salt. Yummy!! This sounds really interensting and i might have to give it a try if you say it is good. Is it better then Kettle Corn becuase that is also one of my favorites.

  6. jazzchic says:

    I have a question… It this “creamy marshmallow topping” anything like marshmallow fluff or is it more of a cream? If it is fluff I am so there. Cream, eh, maybe next week. Be well!

  7. Jamie says:

    Don’t you think that peeing for 3 hours is in fact fairly magical?

  8. Damon says:

    What About Magic Brownies for the next review?
    Ill bake some up for you!

  9. josh says:

    i can’t believe i didn’t win the fire and ice! i’ve naver seen this stuff. i’ll have to take a look-see for it.

  10. Thumper says:

    My stomach is doing flip flops just thinking about this stuff. But then I find kettle corn to be an incarnation of Evil, thrust upon the world by midwestern craft shows grown out of control…

  11. marvo says:

    Ayesha97 – I’ve got a keyboard cover and one of those anti-glare thing on my monitor, just in case I have to do a spit take or when I read The Onion.

    Aymie’s Mom – You crack me up too.

    K – I have yet to see Kill Bill, Volume One and Two. But then again, I don’t get out much. In fact, I’ve NEVER seen Titanic.

    mel – You could always try it when you’re hungry. It’s a lot less painful than child birth.

    becky – I don’t think it’s better than kettle corn, but it is good. But it still doesn’t beat the good ole’ butter and salt popcorn.

  12. marvo says:

    jazzchic – Nope, definitely not like marshmallow fluff. But I could eat it straight, just like marshmallow fluff.

    Jamie – I don’t know, maybe he has a bladder twice the size of my head.

    Damon – Magic Brownies…Good times. Good times. Okay, I tried them once and people are right, you can’t taste it.

    josh – Well there’s always next month.

    Thumper – I’m curious to find out what you would say if I actually did a review on kettle corn. I expect words, like devil, hate, rings of fire, and Clay Aiken, will spew out of your mouth.

  13. Thumper says:

    :::whispers::: I kind of like Clay Aiken…

  14. marvo says:

    Thumper – :::whispers::: Don’t admit that…

  15. Kirkkitsch says:

    Hey there! Sorry it took me so long to comment. Just wanted to say thanks for reviewing this. Now I wanna try it. Too bad about the smaller bags. That reminds me, do you remember in the late 80′s-mid 90′s when some company (I think Pop Secret) came out with the COLORED microwave popcorn? It came in blue, green, purple and pink. I thought it was so cool. I miss it. :(

    Gotta go get me some Magic! Talk to you later!

    “prancing like a pretty, pretty pony” ROTFLMAO! :D

  16. marvo says:

    kirkkitsch – Hmm…Colored microwave popcorn? Maybe I had them and didn’t know it, because back in the late 80′s-mid 90′s I always burned my microwave popcorn, so I couldn’t tell what color they were.

  17. suki says:

    Definitely craving popcorn right about now! :) Thanks a lot.

  18. marvo says:

    suki – You’re welcome. :-)