REVIEW: Strawberry FruitaBü Organic Smoooshed Fruit Rolls

The idea of fruit rolls-ups seems like something that was the result of a pleasant accident, like the Slinky, Post-It Notes, and possibly your youngest sibling, unless you’re the youngest child, in which case, you were planned. Someone apparently came up with a way to smash fruit better than a Sledge-O-Matic that also doesn’t get the first few rows of a theater covered with the carnage of fruit. If fruit roll-ups were an accident conceived in a laboratory, kitchen, or back seat of a Pontiac Firebird, I’m glad it happened because it led to the Strawberry FruitaBü Organic Smoooshed Fruit Rolls.

Although targeted towards children and people who love umlauts, I could see myself eating these in order to get the one serving of fruit they provide because according to nutritionists I don’t consume the daily recommended amount of fruit, unless a bag of Skittles or a 24-ounce Strawberry Slurpee counts as a serving. The FruitaBü is certified USDA Organic, which I would explain, but I would probably bore you with jargon like, “compliance,” “regulations,” “exceptions,” and “booteeshockee.” Basically, the Strawberry FruitaBü Organic Smoooshed Fruit Rolls is an organic and significantly much shorter version of General Mills’ Fruit by the Foot. While Fruit by the Foot provides “3 feet of fun,” the FruitaBü Fruit Rolls only offers “19.5 inches of interestingness.”

However, the ingredients in those “19.5 inches of interestingness” includes mostly of an inventory of organic apple, white grape, and strawberry concentrates and purees that provides all the sugar in each roll, while the “3 feet of fun” includes extra sweeteners, like sugar and corn syrup. Despite not having any extra added sugar, the FruitaBü was sweet, like sending a card to your grandma-sweet, but not overly sweet, like sending a strippergram to your grandma-sweet. Overall, I thought the Strawberry FruitaBü Organic Smoooshed Fruit Rolls were really good, although because of the orgy of different organic fruits, I thought the strawberry didn’t really stand out and if I were given one without any labeling I probably wouldn’t be able to tell what flavor it was. However, if your child, fruit deficient adult friend, or diacritic fanboy wants a fun way to get a serving of fruit, I would recommend the FruitaBü.

(Nutrition Facts – 1 roll – 80 calories, 1.5 grams of fat, 0.5 grams of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 40 milligrams of sodium, 100 milligrams of potassium, 16 grams of carbs, less than 1 gram of fiber, 13 grams of sugar, 0 grams of protein, 0% Vitamin A, 10% Vitamin C, 0% Calcium, 0% Iron, and 1 poem on the box.)

Item: Strawberry FruitaBü Organic Smoooshed Fruit Rolls
Price: FREE (retails for $3.69)
Size: 6 pack
Purchased at: Given by nice PR people
Rating: 7 out of 10
Pros: Tastes really good. Made from real fruit. One serving of fruit per roll. USDA Organic. No added sugar. Cute monkeys on the box that looks like were done in Adobe Illustrator.
Cons: Strawberry flavor doesn’t really stand out. Roll is not very long, only 19.5 inches of interestingness. Paper it is rolled up with is not edible. Might be difficult to find. Being conceived in the back of a Pontiac Firebird. Booteeshockee.

21 thoughts to “REVIEW: Strawberry FruitaBü Organic Smoooshed Fruit Rolls”

  1. These are awesome! They were carrying it at a nearby Costco but kept running out of stock. Once you get used to eating the umlaut brand, the regular Fruit-by-the-Not-Foot tastes (even more) like chemical crap.

    And since they have no preservatives, they do NOT have the shelf life of a twinkie, so check the dates on the box carefully.

    Love your blog, Marvo.

Comments are closed.