Call me an old man who wants those darn kids to get off of my lawn and to stop skateboarding on the sidewalk, but I don’t understand this newfangled Colgate Cinnamint Wisp thingamajig, which is a mini one-time use toothbrush that doesn’t need water or rinsing. It seems like it has created its own level of oral hygiene somewhere in between brushing your teeth and chewing gum, which are two perfectly fine degrees of oral hygiene and I don’t think we need any more.
The Colgate Wisp is for people who want to freshen up on-the-go and it’s somewhat similar to the Oral-B Brush-Ups, except less environmentally-friendly and it doesn’t look like a Barbie oven mitt. Wisps are also not meant to replace regular brushing or to make your Troll Doll look respectable.
A Wisp is 3.5 inches long and is slightly unwieldy. Each end has a tool to help you clean your teeth; a mini plastic brush head on one end that brushes away food particles on and around your teeth and on the other end is a pointy tip, which I can only assume is used to clean your teeth by threaten dentists with it for free cleanings and check-ups.
In the middle of the brush head is a “freshening bead” that provides the nice, mild cinnamint flavor and dissolves as you brush. There’s no foaming involved or need to spit. The freshening bead takes a long time before it completely dissolves, but its flavor stops after a minute or two. Its bristles are quite stiff, so if you’re one of those people who plays hard, works hard and brushes hard, I’d suggest avoiding this product.
After using the Colgate Cinnamint Wisp a couple of times, I feel it does a decent job of freshening my mouth, but I also feel it isn’t very lasting or practical. Why should I replace my Orbit Gum, which claims to give me a “just brushed clean feeling” for a mini toothbrush that not only doesn’t satisfy my oral fixation, but is also kind of inconvenient to use. With sugar-free gum I can just pop a piece in my mouth and be on my merry way to a meeting, party or dealer. And I can keep that piece in my mouth for 15 minutes or more, throughout which it’s helping me produce saliva that helps fight decay-causing bacteria…or at least that’s what the interwebs told me because I have no formal or informal dental training under my belt.
With the Wisp I feel I have to go somewhere private in order to use it. I think it would be rude to use it in front of someone in public. I can’t just walk around with it in my mouth like I would with a piece of gum. It’s also another thing to carry around and I don’t have room for that. I don’t think Gap makes a cargo pants with enough pockets for all the crap I have to carry. I know what you’re thinking — man purse. But I already have to worry about too many “man products” like my mirdle, manziere and mthong.
Item: Colgate Cinnamint Wisp
Purchased at: The-Superstore-Behemoth-Which-Must-Not-Be-Named
Rating: 3 out of 10
Pros: Doesn’t need water or rinsing. Does a decent job of freshening my mouth. Nice, mild cinnamint flavor. Pointy tip comes in handy when threatening dentists for free services. Gum.
Cons: Stiff bristles. Inconvenient. Another thing to carry around. Freshness doesn’t seem to last very long. Slightly unwieldy. Not environmentally friendly. Seems weird to use it out in the open, unlike gum. Trying to make a Troll Doll look respectable.