NEWS: MiO Turns Boring, Flavorless Clear Water Into Slightly Less Boring, Flavored Colored Water

Turning water into something other than water hasn’t only been done by Jesus, it’s been done by Crystal Light, Gatorade, Kool-Aid, and Tang. The problem with these mixes is that they come in powder form, which means I’m either going to have to deal with tearing off the tops of little packets or possibly choke on a cloud of fruity powder that rises out of a container of Kool-Aid I accidentally dropped and then opened before everything inside could settle.

But, soon, we’ll have another choice to turn plain old water into flavored plain old water with Kraft’s MiO. Unlike the previous mixes I mentioned, MiO isn’t a powder mix, it’s a liquid water enhancer. Or a liquid flavor concentrate, if you will.

All it takes is few droplets from MiO’s pocket-friendly water droplet-shaped container to turn Mother Nature’s tears into flavored Mother Nature’s tears. Or if you’re like me with a bottle of chocolate syrup and a glass of milk, you can put as much of it as you want in your water. MiO has zero calories and no artificial flavor, but it does contain artificial colors, artificial sweeteners, and preservatives.

MiO will launch nationwide on March 7 and come in six flavors: berry pomegranate, fruit punch, mango peach, peach tea, sweet tea, and strawberry watermelon. It will retail for $3.99 and one bottle can make 24 8-ounce servings.

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