NEWS: Lay’s Introduces Three New Regional Potato Chip Flavors and Two New All Over Kettle Cooked Flavors

New Lay's Kettle Cooked Flavors

I’m not sure I understand the reasoning behind Lay’s regional potato chips flavors, which are special flavors that represent the region and are only sold in the region. Why not share them with the rest of the nation? I’m pretty sure no one will be upset if someone outside of their region got to try their region’s chip. It’s as if Lay’s wants to leave money on the table.

As an impulsive person, and someone who runs a blog called The Impulsive Buy, I would buy all three new Lay’s regional flavors, and I’m sure many other impulsive people would too. If I only get one flavor I’m going to buy only one. It’s simple math. You can either get my money for one bag or you can get my money for three bags. As a company that has to report to shareholders, I’m pretty sure me buying three bags instead of one would sound much better to them.

So what are the three new Lay’s regional flavors I can’t buy all at one time?

The Northeastern U.S. will get Lay’s Honey Mustard, a tangy mustard combined with a little bit of honey. Midwesterners will get Lay’s Creamy Garden Ranch, a mixture of sour cream with spices and cucumbers. Those in the Southwestern part of the U.S. will get Lay’s Chipotle Ranch, a combination of sour cream, buttermilk ranch, chipotle spice, and green chilies.

Man, that Lay’s Chipotle Ranch does sound good. But, awww, I won’t be able to try it and stuff Lay’s pockets with money because I don’t live in the Southwestern part of the United States. Awww, shucks.

A one-ounce serving of Lay’s Honey Mustard has 160 calories, 10 grams of fat, 1 gram of saturated fat, 80 milligrams of sodium, and 16 grams of carbohydrates. A serving of Lay’s Creamy Garden Ranch has 160 calories, 10 grams of fat, 1 gram of saturated fat, 160 milligrams of sodium, and 15 grams of carbohydrates. Lay’s Chipotle Ranch has 160 calories, 10 grams of fat, 1 gram of saturated fat, 170 milligrams of sodium, and 15 grams of carbohydrates.

While I won’t be able to try all of Lay’s new regional flavors, I will have the chance to taste the two new Lay’s Kettle Cooked flavors — Creamy Mediterranean Herb and Spicy Cayenne & Cheese — since both flavors are available nationwide.

An ounce of Lay’s Kettle Cooked Creamy Mediterranean Herb has 150 calories, 9 grams of fat, 1 gram of saturated fat, 140 milligrams of sodium, and 16 grams of carbohydrates. Lay’s Kettle Cooked Spicy Cayenne & Cheese has 150 calories, 9 grams of fat, 1 gram of saturated fat, 140 milligrams of sodium, and 16 grams of carbohydrates.

Source: Frito-Lay Snack Chat

11 thoughts on “NEWS: Lay’s Introduces Three New Regional Potato Chip Flavors and Two New All Over Kettle Cooked Flavors

  1. I had the Southwest Ranch *Baked* Lay’s and it was the first baked flavour that didn’t taste like cardboard. I’m sure the fried version will be even better!
    Haha, I’m so there with you, would have bought all three bags if I saw them 😀

  2. I am so psyched for the honey mustard flavor. I always buy up the Kettle Brand’s honey dijon chips, but they always cost an arm and a leg. Thank goodness I’m in the Northeast!

  3. I find it oddly hilarious that the chips marketed towards the Northeast (honey mustard) have the least amount of sodium. Perhaps because we care a tad more about our health up here? Maybe I’m looking too much into it.

  4. Yay for listing your sources! ( sorry the teacher in me couldn’t resist commenting.) I also would love to try all the flavors! Maybe they’re doing it regionally to make it more appealing? Maybe we can blame those Domino’s pizza commercials and/ or Tupac and Biggie Smalls supposed rivalry.

  5. I think the goal behind the regional chips is to promote buying locally made goods! It encourages buyers to support the farmers in their region which will in turn help themselves as they’re putting money into their own regional economy! Go local!

  6. Hi- I just bought a bag of Lays “Lightly Salted Potato Chips”. We have had these many tines before. Today we were having lunch. Sandwich & soup. I served the sandwich with the potato chips. My husband sid:”Why doesn’t Lays make more LIGHTLY FLAVORED CHIPS in DIFFERENI flavors???? Such as: onion, sourcream & onion, barbecue, herb, etc.etc. We could go on & on suggesting flavors. As they are; the potatoes are nice with a dip, but BORING alone. We would like to hear from you, as to the chances of getting :LIGHTRLY SALTED FLAVORED LAYS POTATO CHIPS. Thank you, Carole Chernick

  7. When will we see the honey mustard. I’m really looking forward to taste that 1. I would love to try spices chips but I’m not into spicey chips especially with my heartburns, Thank you

  8. With all the new flavors and diffrent type of chips now days I feel most comfortable and satisfied eating a bag of Lay’s potato chips to satisfy my snacking.
    You would agree right?
    What would you think about eating a bag of Kettle Cooked Cinnamon Honey Ranch Lay’s potato chips?

  9. We had the honey mustard at our local Walmart for about six months. They’re the best flavor Lays has ever had, but we can no longer find them here. When we did find them we always bought two, three or four bags. We haven’t found any flavor that even comes close in flavor.

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