I didn’t know electrolytes could have flavor. I thought it just helped rehydrate thirsty people and sell an ocean’s worth of Gatorade. But it appears it does because the label on the new SoBe Pure water says so: “Water + A drop of flavor + Electrolytes for taste.”
SoBe Pure water comes in three flavors: Watermelon, Golden Pineapple, and Black Cherry. All three flavors have no calories, no colors, no preservatives, and no artificial sweeteners. With those statements, you’d think SoBe Pure’s ingredients list would be simple, or pure, if you will.
And it is simple, if you have a chemistry degree. All three flavors contain: water, erythritol, citric acid, natural flavor, calcium lactate, potassium citrate, sea salt, purified stevia extract, tartaric acid, and lactic acid.
An 8-ounce serving of SoBe Pure has 0 calories, 0 grams of fat, 30 milligrams of sodium, 4 grams of carbohydrates, 0 grams of sugar, and 0 grams of protein. They’re available in 20-ounce bottles for a limited time only at Target.