According to my computer’s built-in dictionary, the word “pure” is defined as:
1. Not mixed or adulterated with any other substance or material.
2. Without any extraneous and unnecessary elements.
If we were to go by those definitions, SoBe Pure Water isn’t at all pure, since it’s not only made with water, but also erythritol, citric acid, natural flavor, calcium lactate, potassium citrate, sea salt, purified stevia extract, tartaric acid, and lactic acid. With that many ingredients, it’s as if SoBe’s benchmark for pure was a rock band groupie.
Perhaps there’s a third definition in the unabridged Oxford English Dictionary that goes something like this:
3. A BS term marketing folks use for products that have no calories, no colors, no preservatives, and no artificial sweeteners.
SoBe Pure comes in three flavors: Watermelon, Golden Pineapple, and Black Cherry. And they’re available exclusively at Target. If you don’t have a Target nearby, you’re S.O.L., which I believe the unabridged Oxford English Dictionary defines as: Settling for Other Liquids.
Each SoBe Pure is enhanced with “a drop of flavor.” But if my math is correct, which it always isn’t because I’m not a stereotypical Asian, a drop shouldn’t be able to create a level of flavor that these SoBe Pure waters have. Their flavors aren’t as strong as SoBe Lifewater, but the difference between the two varieties of flavored SoBe water isn’t much.
SoBe Pure Watermelon is one of those flavors I’m not sure if I truly enjoy. It doesn’t taste like watermelon, but then again, everything “watermelon-flavored” doesn’t taste like watermelon. However, it tastes as if I was making out with a girl who just finished sucking on a Watermelon Jolly Rancher.
SoBe Pure Golden Pineapple is my favorite of the three flavors. Although its aroma is a bit flowery and artificial, it really tastes like someone grabbed a chunk of fresh pineapple, squeezed it over a 20-ounce bottle of water to extract a couple of drops of pineapple juice, recapped the water bottle, and then shook it to mix.
SoBe Pure Black Cherry smells decent, but it tastes vile. Imagine trying to get mo’ ‘tussin by putting some water in a bottle of cough syrup, shaking it, and then drinking it. That’s what SoBe Pure Black Cherry tastes like. I’ve gone through a fourth of the bottle and I won’t finish the rest because it’s quite disgusting.
Overall, SoBe Pure may be “natural with zero calories” and it may have electrolytes, but it doesn’t electrify me. If you’re looking for a lightly flavored water with no calories, no colors, no preservatives, and no artificial sweeteners that isn’t available everywhere, might I recommend Hint Water. They’re definitely a lot more natural tasting than SoBe Pure.
(Nutrition Facts – 8 ounces – 0 calories, 0 grams of fat, 30 milligrams of sodium, 4 grams of carbohydrates, 0 grams of sugar, and 0 grams of protein.)
Item: SoBe Pure Water (Watermelon, Black Cherry & Golden PIneapple)
Price: $1.00 (on sale)
Size: 20 ounces
Purchased at: Target
Rating: 6 out of 10 (Watermelon)
Rating: 2 out of 10 (Black Cherry)
Rating: 7 out of 10 (Golden Pineapple)
Pros: No calories, no colors, no preservatives, and no artificial sweeteners. Has electrolytes. Golden Pineapple was good. Watermelon was decent.
Cons: Black Cherry was vile. Target exclusive. Watermelon doesn’t taste like real watermelons. Scent of Golden Pineapple was flowery and artificial. Not really pure. Carrying an unabridged Oxford English Dictionary.