You know how some folks have the perfect name for what they do.
Now I’m not talking about porn stars because most of them make up their names. I’m talking about people like Winter Olympic gold medalist Shaun White, who has an appropriate last name for a snowboarder.
He also has a last name that can easily become part of a made up compound word, which Stride Gum has compounded to name their new Shaun White-inspired gum, Whitemint.
White helped select Stride Whitemint’s flavor which is described as “a long lasting intense mint.” He also helped create the look of the gum’s packaging which consists of “a simple, cool design with unique and exclusive graphics that bring White’s personality to life.” The packaging also includes five random comedic scenarios of White with the Stride Ram (you know, the one that forces Stride gum chewers to spit out their gum).
Stride Whitemint will be available from now until September 2011 and the 14-piece packs have a suggested retail price of $1.49.
Source: Candy & Snack Today