REVIEW: Burger King Crispy Chicken Snack Wraps (Honey Mustard and Ranch)

Written by | March 16, 2012

Topics: 6 Rating, 7 Rating, Burger King, Fast Food

Burger King Crispy Chicken Snack Wrap (Ranch and Honey Mustard)

I just spent the last hour reading about trademarks on Wikipedia and the United States Patent and Trademark Office (USPTO) website. While staring at pages that had very little pictures, I learned about “trade dress” and “trade dilution.” However, I didn’t learn why Burger King can offer their new Ranch and Honey Mustard Crispy Chicken Snack Wraps when McDonald’s was first to offer Ranch and Honey Mustard Snack Wraps and owns the “Snack Wrap” trademark.

Well, I don’t know whether McDonald’s really owns the trademark because while using the USPTO’s Trademark Electronic Search System (TESS) I learned McDonald’s registered the Snack Wrap trademark in 2007, but also learned they abandoned the trademark in 2007. To be honest, I don’t know what any of that means.

Also, to be honest, I didn’t really spend an hour learning about trademarks. For 15 minutes I read about trademarks, got extremely bored, spent five minutes reading a Wikipedia entry about parkour, then wasted 15 minutes watching European parkour videos on YouTube, followed by six minutes of attempting parkour, and then spent 19 minutes on the ground in pain after tripping on a fence I tried to jump over.

But let’s not dwell on my poor athletic ability, but instead focus on whose Snack Wraps are better: McDonald’s or Burger King.

A McDonald’s Snack Wrap brings together one of their Chicken Selects Premium Breast Strips with shredded lettuce, a shredded cheddar and Monterey Jack cheese blend, either McDonald’s ranch or honey mustard sauce, and a flour tortilla. Burger King’s Snack Wraps combine seven lettuces, one of their new Chicken Strips, a three-cheese medley, and either Ken’s Ranch Dressing or Ken’s Honey Mustard Dressing in a white flour tortilla.

Who’s Ken?

This is Ken.

After pulling out the Burger King Snack Wraps from their paper wrapping, I was surprised by how small they were. They were shorter than McDonald’s Snack Wraps. Because of their size, I felt the $2.29 I paid for each was a slight ripoff. Of course, here on this rock in the middle of the Pacific Ocean, we tend to have higher prices for things, so you’ll probably pay less than I did. But even at two dollars, these are still a little pricey since I pay $1.49 for a McDonald’s Snack Wrap.

Burger King Crispy Chicken Snack Wrap (Ranch and Honey Mustard) Closeup

Maybe it’s pricier because of the seven lettuces Burger King stuffed into each Snack Wrap. Or, in other words, it takes more green to make these Snack Wraps more green.

I’m sorry for the previous sentence.

However, in both Snack Wraps I purchased, I only counted only two different leafy vegetables. Mind you, I only know of three lettuces: dark green, light green, and red. However, even those two were a colorful step better than McDonald’s one iceberg lettuce. As for the cheese, it didn’t seem to do much to enhance the flavor and the flour tortilla was just like the one McDonald’s offers. I would like to say it would’ve been nice if the tortilla was warmed up.

The chicken strip in the Burger King Snack Wraps had a pleasant crispy exterior, but the meat inside was dry and a little tough. The chicken was marinated, and I could taste some of it while mowing through each Snack Wrap, but most of the Snack Wrap’s flavor comes from Ken’s dressings, which were tastier than their McDonald’s counterparts. Ken’s Honey Mustard had a stronger flavor and more mustard spiciness, while Ken’s Ranch Dressing was mild, but it still made the McDonald’s ranch sauce taste a little watered down.

So if I had to choose between Burger King’s and McDonald’s Snack Wraps, which would I choose? I’d have to pick the McDonald’s Snack Wraps, because their flavors aren’t vastly inferior compared with BK’s Snack Wraps, they’re cheaper, I have the option of getting grilled chicken, and they have fewer calories, fat, saturated fat, and sodium.

Update: Grilled chicken is now being offered. Grilled chicken was not available when this review was posted.

How much less do they have?

The McDonald’s Crispy Honey Mustard Snack Wrap has 330 calories, 15 grams of fat, 4.5 grams of saturated fat, and 700 milligrams of sodium, while the Burger King Crispy Chicken Honey Mustard Snack Wrap has 390 calories, 21 grams of fat, 6 grams of saturated fat, and 990 milligrams of sodium.

Overall, Burger King’s Snack Wraps are a tasty addition to the menu, even though they’re pretty much photocopied versions of McDonald’s Snack Wraps.

(Nutrition Facts – 1 snack wrap – Honey Mustard – 390 calories, 21 grams of fat, 6 grams of saturated fat, 0 grams of trans fat, 30 milligrams of cholesterol, 990 milligrams of sodium, 37 grams of carbohydrates, 6 grams of sugar, and 12 grams of protein. Ranch – 370 calories, 21 grams of fat, 6 grams of saturated fat, 0.5 grams of trans fat, 30 milligrams of cholesterol, 1,060 milligrams of sodium, 33 grams of carbohydrates, 2 grams of sugar, and 12 grams of protein.)

Item: Burger King Crispy Chicken Snack Wraps (Honey Mustard and Ranch)
Price: $2.29 each
Size: N/A
Purchased at: Burger King
Rating: 7 out of 10 (Honey Mustard)
Rating: 6 out of 10 (Ranch)
Pros: Really good Ken’s Honey Mustard. Decent Ken’s Ranch. Crispy chicken exterior. Watching parkour videos on YouTube. Vegetation variety.
Cons: Pricey. No grilled chicken option. More calories, fat, and sodium than McDonald’s Snack Wraps. Chicken meat was dry and a little tough. Photocopied versions of McDonald’s Snack Wraps. Learning about trademarks is boring.






13 Comments For This Post I'd Love to Hear Yours!

  1. Lane O says:

    Maybe BK meant there are seven pieces of lettuce… McDonald’s also has the Chipotle BBQ sauce option for their Snack Wraps.

  2. Craig L says:

    I like Ken’s ‘Steak House’ Dressings. They do have better flavor than Kraft in most varieties and one variety in my local stores Kraft doesn’t have: Vidalia (r) Onion. Now that would be excellent on a Snack Wrap (tm?). But Ranch and Honey Mustard would be my #2 and #3 choices.

    And Ken’s is an independent company, not one of the Top 10 Grocery Conglomerates. Still, I don’t know whether to feel proud or sorry for a guy/family/company whose most successful spin-off from a Steak House is Salad Dressing.

  3. Mr. Fed Up says:

    Ok. I usually avoid fast food…and because of images like yours of the unwrapped meal, I am glad I do. This just looks so pathetic unwrapped. Thanks for the review.

  4. cagseg says:

    For $2.29, it doesn’t even sound like it’s worth the trip to try it.

  5. Michael says:

    I will say I only saw the picture, and I thought this was a “new” McDonalds snack wrap with a different sauce lol.

    The Menu Board post also reminds me a bit of Jack in the Box.

  6. Chuck says:

    All these snack wraps remind me of a time when I was broke and living on JITB snack wraps that I had a bunch of 2-for-1 coupons for. Not that this has anything to do with the review, it’s just why I don’t often order snack wraps anymore.

  7. amy says:

    The bk snack wraps are available in grilled you have to ask for grilled. know the facts before ripping on Burger king and its alright to prefer one place over another.

    • Marvo says:

      I asked if they had a grilled option, they didn’t.

      • Mombeast says:

        as of may 1st BK has grilled snack wraps! Rollout usually do not start at all locations at the same time. If you want to try something really good try the new tendergrill apple cranberry salad the blue cheese can be requested off, since they are made to order use with Kens apple cider vinaigrette. BK is trending towards better quality and taste and are stearing away from the Dollar menu customer. After 26 years on and off at BK from crew to Management I think the new Roll out is one of the better Ideas they have had. Perfect example is the Tender Grill breast. until recently the the breast was put into a bag and refrigerated for 3 days after the 30 minute hold time, to be reheated for the old salads. Now we are cooking fresh and using the product in the 30 minute holding time, in the chicken wrap, sandwiches and salads. Recently BK changed from pre cut lettuce and onions back to whole heads and onions, changed the pickles, the meat and presentation of the sandwiches. You can tell a good BK store as soon as you walk in, and you can expect what you get from your first inpression of the store, and employees. The best option for anyone is to go to the web site on the back of the reciepts and leave your reviews and comments there. The Best comments however are the good ones those crew members deserve the pat on the back and help others to see what is good. If you are having bad customer service make note of the crew’s name (name tags are required.) If you are really unhappy of please call the resturant or the owner (most are posted by the register.) or ask for it. PS If you are rude to the crew they do share that with co workers, and sometimes they even cry.

        • Marvo says:

          Thank you for the info.

          • Anonymous says:

            Yea no they don’t have grilled :) I’m pregnant and I read this and only went for it to a bk, they literally argued me and were rude about it. Don’t spread disinformation like this, it’s very horrible.

  8. J says:

    I’ve worked for the burger king corporation for 5 years. The seven lettuce mixture is a spring mix, romaine and iceberg lettuce. The cost of the wrap is actually $1.59. When it first came out the corporation had it in the system as $2.29. They made a mistake and it was supposed to be priced at $1.59, which it is now. You may also order it in barbecue, you just have to ask to add barbecue. Soon, you will be able to order it in grilled as well. Just a leak for the customers in the future, we are getting a pulled pork sandwich!

  9. AJ says:

    I’ve tried both restaurants’ snack wraps and I think McD’s has the better product, when I tried the BK one it was actually cold and the chicken was tough and had a huge crunchy gristle in it, almost made me puke.

    I also do not understand why both these places call these things “snack” wraps given the calorie to size ratios, yes one is a snack sized portion but at a 350 some calories for one wrap that is not really snack territory, a normal healthy meal should have 500-600 calories, so one of these tiny wraps is half a meal. I know complaining about calories in fast food is overdone, I just feel the name and marketing is misleading, even two of these will probably have you being hungry again soon and yet two of them is a meal’s worth of calories, I imagine the average consumer will get two of these as a “snack” in between meals.



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