Somewhere on the edges of the globe, nestled between the marshes of Keebler County and Cascadian Farms, rests the town of General Mills. It is in this land of cuckoo birds and marshmallow balloons that a legend resides.
And his name…
He looks like a Wendell, doesn’t he?
What with his half-moon spectacles and rotund little nose, Wendell seems unassuming enough, but don’t be fooled. He has connections with the Keebler elves. He landed in General Mills in 1987 with a single dream: to put toast in a bowl, and, after many long nights beside his magical toaster and a cinnamon-related explosion, he got the recipe for Cinnamon Toast Crunch. Back in 2001, he channeled his Cinnamon cereal craze into the smash hit: “Cinnamon Toast Crunch Milk-N-Cereal Bar.” Now, he’s bringing it home in a smaller, portion-friendly treat.
Judging by the cover, Wendell’s stepped away from his toaster to mix up a hearty batch of “yogurt coating.” No lie: this was the very thing that pulled me in to this bar. As a connoisseur of the yogurt-covered pretzel, I can’t resist a yogurt coating, and, indeed, I was elated when I discovered that a yogurt squiggle accompanied the yogurt-dipped foundation of the bar.
I’m thinking these little crisps were made for lunchtime and would fit snuggly in a lunchbox/briefcase/purse/other portable vessel of preference. The list of ingredients seems a mile long, but, in summary, it involves cinnamon, icing, and gooeyness and, as we all know, those are the ingredients involved in sustaining a happy relationship. Had a disagreement with your spouse? Bake something with cinnamon and, instantly, it smells like somebody loves you. Top that baked good with icing? Well, you can just kick back and watch the magic unfold.
Now, before diving into the texture of this bar, I’d like to step back for a brief moment to define the adjective “chewy.” Quaker has obfuscated (word of the day!) this term with their “Chewy” granola bars for years. If a food is “chewy,” it has a certain pull, being both somewhat firm and somewhat sticky. Caramels are chewy. Taffy is chewy. That yummy nougat in Snickers bars is chewy. Stale rice cereal smooshed with uncooked oats? Not chewy, Quaker, not chewy.
Now, these, on the other hand, actually do have a bit of a chew and are a fair amount denser than their Quaker counterparts, which gets them off to a good start. On first bite, they even have a bit of a crisp, but, in the end, this crisp ended on the note of “Stale Cinnamon Toast Crunch,” which was disappointing for a product that had hopes to bounce me over the heart, stars, horseshoes, clovers, and blue moons. The yogurt coating does its best for what this lacks in texture, but alas, fair Wendell, the faint wisps of cinnamon in your bar are no match for this weak consistency and overwhelming taste of corn syrup.
However, on an up note, these do have a bit of whole grain and there was enough of the yogurt to make me smile at the end, making these treats far better than the imagination-crushing, depression-inducing Quaker “Chewy” Granola bars. Nonetheless, next time I have the Cinnamon-Toast-Crunch craving, I’ll probably reach for the bowl and spoon before I nab a treat.
(Nutrition Facts – 1 bar – 100 calories, 25 calories from fat, 3 grams of fat, 1.5 grams of fat, 0 grams of trans fat, 0 milligrams of cholesterol, 100 milligrams of sodium, 18 grams of carbohydrates, 0 grams of fiber, 8 grams of sugar, less than 1 gram of protein, and a little vitamins and minerals.)
Other Cinnamon Toast Crunch Treats reviews:
Item: General Mills Cinnamon Toast Crunch Treats
Purchased Price: $2.84 (on sale)
Size: 1 box/6 bars
Purchased at: Target
Rating: 5 out of 10
Pros: Yogurt coating on the base. Yogurt squiggles. Cinnamon. Wendell. A friendly portion. Whole grain. Lunchboxes. The word “Obfuscate.” Half-moon spectacles. A land filled with marshmallow balloons.
Cons: The texture of stale cereal. Corn syrup overpowers cinnamon. Using the word “chewy” incorrectly. Crushers of the imagination.