NEWS: OMG Campbell’s Tries To Appeal To Youngins LOL With Their Go Soup Pouches TTYL

Written by | September 26, 2012

Topics: Campbell's, Soup

Campbell's Go! Soup - 3

Soup is soooo uncool.

Well, I don’t think so, but it appears that’s what Campbell’s thinks and it’s trying to change that with a new line of soups marketed to Millenials. The new soups are called Campbell’s Go and feature ingredients with fun names to say, like chorizo, quinoa, madras, gouda, poblano, and shiitake.

The soup doesn’t come in an old fogey can, because that would be uncool. Instead it comes in a microwaveable pouch. So if you’re feeling particularly lazy, which is what Millenials have sometimes been called, you can eat it straight out of the pouch. Or you could heat it up on the stove like your grandma. Or you could heat it up like your great great great grandma did and do it over a fire.

Campbell's Go! Soup - 1

Campbell’s Go Soup comes in six fancy pancy flavors:

Moroccan Style Chicken with Chickpeas – spicy chicken and whole chickpeas with vine-ripe tomatoes. An 8-ounce serving has 160 calories, 1.5 grams of fat, 0 grams of saturated fat, 790 milligrams of sodium, 6 grams of fiber, and 13 grams of protein.

Golden Lentil with Madras Curry – golden lentils, tomatoes, and savory spinach with spicy madras curry. A serving has 160 calories, 7 grams of fat, 6 grams of saturated fat, 770 milligrams of sodium, 5 grams of fiber, and 4 grams of protein.

Creamy Red Pepper with Smoked Gouda – Tomatoes and sweet, roasted red peppers with smokey gouda cheese. An 8-ounce serving has 220 calories, 15 grams of fat, 9 grams of saturated fat, 0.5 grams of trans fat, 780 milligrams of sodium, 2 grams of fiber, and 6 grams of protein.

Coconut Curry with Chicken & Shiitake Mushrooms – Chicken in a coconut curry broth with shiitake mushroom slices. A serving has 160 calories, 6 grams of fat, 2 grams of saturated fat, 830 milligrams of sodium, 2 grams of fiber, and 9 grams of protein.

Chicken & Quinoa with Poblano Chilies – Chicken chunks and quinoa with poblano chilies. It has 160 calories 2 grams of fat, 0 grams of saturated fat, 790 milligrams of sodium, 5 grams of fiber, and 12 grams of protein.

Spicy Chorizo & Pulled Chicken with Black Beans – Chorizo slices, sweet corn, black beans, and pulled chicken. A serving has 210 calories, 7 grams of fat, 2 grams of saturated fat, 0.5 grams of trans fat, 710 milligrams of sodium, 6 grams of fiber, and 11 grams of protein.

Campbell's Go! Soup - 2






14 Comments For This Post I'd Love to Hear Yours!

  1. Michelle says:

    In their defense, all the flavors look actually /good/. Can’t wait to try them!

  2. Mike says:

    It does look good. But it also looks like $4-$5 for 14 ounces (which for many of us is a single meal serving, realitically). Wow.

  3. April says:

    I don’t get it… It’s “go” soup because a bag of soup is more portable than a can of soup?

  4. Prepper says:

    Wonder what the shelf life is on these compared to the cans? They would certainly cut down weight in an emergency kit/bug out bag

    • Mike N. says:

      Shelf life isn’t a bad point; I would think the standard can would be much better for a post-nuclear holocaust… But what’s also interesting is that taste tests of pouched tuna vs canned tuna have universaly shown that the canned was the best.

    • david says:

      iexpired on jan 18. it taste good now 2-28

  5. pd says:

    I tried two flavors – both of them on sale in Safeway. They are amazingly good! I went back and bought 10 more bahahah. I love them.

  6. souper man says:

    Each pouch holds approximately 2 servings. But who opens a pouch and eats just one serving? And each serving is around or above 750 mg of sodium, equaling (depending on variety of soup) 1500 mg of sodium when you slurp the whole pouch. That is so cool.
    Way to totally decline the health of our youth, Campbell’s! Bitchin.

  7. Reviewscout says:

    Being uncooperative late.

    Smoked Gouda? Curry? Instant win.

    However I wouldn’t be convinced the people on the packaging had moved on from MySpace. At all.

  8. Mary Jane Burns says:

    ive had Creamy Red Pepper with Smoked Gouda (((my favorite)) & Golden Lentil with Madras Curry… which was also delicious. i wish it didnt cost so much but… i wish that about everything.

  9. Jordan says:

    I’ve tried the chorizo/ chicken/ black beans and the chicken/ quinoa/ chiles. the chorizo and chicken was actually really good. however the chicken and quinoa tasted like dish soap. it was terrible. the design is stupid, but if you look pack the packaging some of them might be worth it. also, it’s 3 dollars in Indy.

  10. Shirley Bryson says:

    Tried the Coconut Curry with Chicken and Shitake Mushrooms. It was the most awful taste you could imagine. It was so disgusting, even my husband you will eat anything said he could not eat it. Certainly, not worth the money.



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