REVIEW: Hershey’s Rally Bar (2013)

Rally Bar

Having witnessed multiple variations of time travel in movies, I’ve learned that some methods of journeying into the past are more dangerous than others. For example:

  • I might get sucked in a black hole (Star Trek)
  • I might have to become a hyper-intelligent wizard in a near-death situation (Harry Potter)
  • I might have to drive 88 miles per hour on a suburban street (Back to the Future), which would encourage speeding tickets from my local law enforcement

Because I know that Hollywood is fact-checking all its sources, one can only conclude that time travel can be painful, high-maintenance, and/or involve unnecessary trips to traffic court. Nonetheless, I often dream of going back and snagging a taste of some of those rare products that disappeared before my time. Thankfully, Hershey’s is sparing me the toil of arranging time travel transportation by resurrecting their Rally Bar from its 1970s grave and stashing it at Walgreens all over the land.

Taking inspiration from its longstanding confectionary kin, the Rally bar compresses the caramel-peanut combo of a Pay Day with the lumpy, bumpy look of a Baby Ruth, resulting in a chocolate covered, peanut-coated caramel log that may or may not be a geographically correct interpretation of the Austrian Mountains.

Rally Bar The hills are alive! With the sound of music!

“The hills are alive with the sound of music!”

Diving right in, the chocolate is quick to melt, sweet, and fudgy. This is trademark Hershey’s chocolate: the kind that gets gooey on s’mores and calls forth multiple washes of your jeans after it melts in your pocket in 80-degree weather. Its palm-oil-y layer is sugary with a hint of cocoa to remind you it’s chocolate. On its own, the coating hangs off the cliff of getting too sweet. Thankfully, the peanuts and caramel nougat are there to back it up.

The structural support beam of the bar comes in the form of the nougat, which has a bit of an identity crisis. Is it caramel? Is it vanilla? At times it’s both, and I’m okay with that because it’s surrounded by a stringy, Twix-like caramel. This spin on the sticky sweet stuff gives its taste headline to the dextrose while a buttery-nut chaser comes in at the end, and anything with a chaser makes things better.

Rally Bar Gooey innards

The peanuts are outright impressive. These aren’t those puny little nubbins you might get on your discount $49 plane ride you booked on that questionable discount travel site. These are huge, fresh specimens, lightly toasted without a trace of bitterness. Mr. Peanut would approve.

Room temperature, the Rally is pleasant, but, when given a 3-7 second nuke in the microwave, every element heightens to a new form. The caramel gets goopier, the chocolate more fudgy, and the peanuts ride this chocolate slip-and-slide with ease, and all because of seven seconds in my radiation-grade mini-oven. While attempting to maneuver this goopy, malleable mass of chocolate from the 600-watt microwave into my mouth, all I could think was, “Man, this would be great in my morning oatmeal.” And it was. It was also quite good topped with potato chips. No matter how you eat it, eat it while it’s hot.*

*The unofficial title of my debut rap album.

This Rally resurrection reinforces the hypothesis that, when one combines chocolate, caramel, and peanuts in the right ratios, Goodness results. The bar itself is nothing groundbreaking, but just because it isn’t unique doesn’t make it un-delicious. It’s got a funky shape, a sugary coating, and peanuts that tide me over till the next meal/mini meal/snack/pre-dinner chomp/midnight craving strikes, so welcome back, Rally. It’s good to have you.

(Nutrition Facts – 230 calories, 110 calories from fat, 13 grams of fat, 5 grams of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 45 milligrams of sodium, 0 milligrams of potassium, 27 grams of carbohydrates, 1 gram of dietary fiber, 24 grams of sugars, and 4 grams of protein..)

Item: Hershey’s Rally Bar
Purchased Price: 97 cents
Size: 1.66 oz
Purchased at: Walgreens
Rating: 7 out of 10
Pros: Fudgy. Stringy, sweet caramel. Fresh, chunky peanuts. Similar to a chocolate covered Pay Day. Even better when microwaved. Slip-and-slides made of fudge. Underdogs. Time Travel.
Cons: Chocolate flavor stunted by palm oil. Caramel may be too dextrose-forward for some. Only available at Walgreens. Washing chocolate out of your jeans. Getting sucked in a black hole. Speeding tickets.

3 thoughts on “REVIEW: Hershey’s Rally Bar (2013)

  1. I work at Walgreens. They were available in October and currently, they are not. it was an item of the month. As of yet, I do not think they will be a permanent item. I’m planning to write to Hershey. They were delicious and I hope they bring it back. I got a few co-workers addicted as well.

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