I have very strong opinions about booze. My bourbon should be neat, my martini should have gin, and for the love all that is holy and 86 proof in this world, stop making flavored liquor.
I have watched and seethed as Absolut developed 700 different vodka flavors, then watched as this phenomenon spread like a virus to other liquors, to the point where there’s cinnamon whiskey and watermelon tequila.
Furthermore, every time I see a bottle of Pinnacle Vodka, whether it be whipped cream or cheesecake or confetti or whatever the hell their newest abomination is, I want to go insane and trash the entire booze aisle, sending glass bottles of infused bullshit crashing to the floor.
In other words, I think Ron Swanson and I would get along nicely in a bar situation.
These vehement opinions extend to beer, also. I’m not talking about things like Sam Adams seasonal beers; I’m talking about…well, a fine example would would be Bud Light Lime Limited Winter Edition Cran-Brrr-Rita.
You’d think this would not make me the best choice to review this product, but I disagree. I enjoy challenging my worldview and my objectivity, and I think this is the perfect opportunity to do so.
I also drank my fair share of Boone’s Farm and Bartles & James in college; then again, I also got a degree in Fine Arts, so I can’t really say I had the best judgment back then.
In my defense, I have actually tried Bud Light Lime before, and it wasn’t so bad. See? I’m not a total snob.
When I first poured my Bud Light Lime Limited Winter Edition Cran-Brrr-Rita from its petite eight-ounce can into a glass, it looked and smelled rather similar to cranberry soda. With the holidays just around the corner, it looked like a cheery refreshment that would look right at home at a party.
I tried it straight from the can first, and my first thought was, oh, hey, this isn’t so bad; it tastes a lot like cranberry sod…oh god what is happening.
What was happening was three worlds colliding – cranberry, Bud Light, and lime. I realize that this is a duh statement, but just think about that for a second. Bud Light and lime are acceptable together – while not quite like shoving a real lim e wedge into a light beer, it comes close enough.
But somehow, the addition of cranberry and the substitution of higher-proof malt liquor instead of light beer ruined everything. That one second of cranberry was quickly overpowered by the taste of beer. Let me amend that – it was overpowered by the taste of cheap, stale, incredibly skunky malt liquor, like a half-empty 40 of Mickey’s that had been left on your dad’s work table in the garage for three days.
As that taste sensation lingers, add some artificial lime. The aftertaste is a combination of sticky sweetness, tartness and stale malt liquor put together, which is just has appealing as it sounds.
I’m not sure where the Rita comes into play here, as a margarita contains tequila and I couldn’t detect any taste of that nectar of agave.
Bud Light Lime Limited Winter Edition Cran-Brrr-Rita actually tastes better if you drink it ice cold and out of a glass. The packaging ordered me several times to try it over ice, but I had no ice cubes handy, so I just put a can in the freezer for a little while (keeping a very close eye on it, because the last thing I wanted was a skunky, sticky cranberry malt liquor explosion all over my Stouffer’s lasagnas) and the cranberry seemed to overtake the stale 40 taste. I suppose it’s not a ringing endorsement when a high point of your beer product is that you can’t taste the beer (or, in this case, malt liquor) as much.
I really did go into this objectively, and unfortunately, I came out of it hating Bud Light Lime Limited Winter Edition Cran-Brrr-Rita and the fact that I still have 11 cans of it.
I think it’s cute that Bud Light tried to make a Limited Winter Edition…thing (what else can you call something named “Cran-Brrr-Rita”?), but combining sweet cranberry soda flavor with stale-tasting beer and artificial lime was a bad idea. Brrr-utally bad. I’m sorry, I use puns to cope.
On the plus side, if you leave this out during your holiday party, a child might mistake this for soda, take a drink, and instantly hate malt liquor forever, which means you’ll never have to worry about them passing around a brown paper bag containing a 40 of Colt 45. Then again, it might drive them straight into the arms of whipped cream-flavored vodka.*
*This author in no way endorses leaving booze out where children can accidentally ingest it. Or adults, in the case of Bud Light Lime Limited Winter Edition Cran-Brrr-Rita.
(Nutrition Facts – 8 ounces – 197 calories, 0 grams of fat, 23 grams of carbohydrates, and less than 1 gram of protein.)
Item: Bud Light Lime Limited Winter Edition Cran-Brrr-Rita
Purchased Price: $10.99 (on sale)
Size: 12-pack/8 fl oz. cans
Purchased at: Fry’s Foods
Rating: 3 out of 10
Pros: Festive color. The idea of having a drink with Ron Swanson. Tastes better when very cold. I guess Cran-Brrr-Rita is kind of a cute name for a limited winter edition alcohol. At least it was on sale.
Cons: Malt liquor tastes skunky as balls. Reminding me of the uselessness of my Fine Arts degree. Too sweet. The trend of infusing flavor into every liquor on the market. Cranberry, malt liquor and lime should never come together again. Having to buy 12 cans.
