REVIEW: Limited Edition Lay’s Wavy Original Potato Chips Dipped in Milk Chocolate

Written by | November 25, 2013

Topics: 7 Rating, Chips, Lay's

Limited Edition Lay's Wavy Original Potato Chips Dipped in Milk Chocolate

My saturated fat-addled mind has been dreaming of these chocolate-dipped chips for a long time.

Well, to be accurate, I dreamed of Lay’s Original Potato Chips and Lay’s Kettle Cooked Potato Chips dipped in chocolate. However, even though it ended up being Lay’s Wavy Potato Chips dipped in milk chocolate, my saturated fat-addled mind is still happy.

Actually, to be even more accurate, my dreams didn’t involve the chips being dipped into chocolate, instead the chips were anthropomorphic and they wrestled in a Spongebob Squarepants kiddie pool of melted chocolate surrounded by cheering anthropomorphic crunchy snacks. At the end of the match, the cracked, chocolate-dripping loser would march into my mouth and the chocolate-dripping winner would battle another potato chip.

The Lay’s Wavy Original Potato Chips Dipped in Milk Chocolate don’t look like they were wrestling in a small inflatable pool because the chips are mostly coated on one side. Anyone who’s grappled with an opponent in a kiddie pool knows it’s impossible to not get completely covered in whatever is in the pool. It’s a thick layer of chocolate that gives each chip a noticeable heft.

Limited Edition Lay's Wavy Original Potato Chips Dipped in Milk Chocolate Closeup

Frito-Lay was correct in using their Lay’s Wavy Potato Chips. Their thickness doesn’t cause their crunch to get dampened by the chocolate like they probably would’ve with the thinner Lay’s Original Potato Chips. The milk chocolate was sweet and I loved the way it instantly melted in my mouth the moment it hit my tongue, as if my saliva was molten lava.

For a brief moment the chocolate’s sweetness and potato chip’s crunchiness made me happy, but there no epic unclasping-of-a-bra-like euphoria that makes my innards scream, “YES!” Instead, there’s a Wonderbra-like disappointment, because they aren’t as awesome as I imagined them to be in my mind. The whole point of combining chocolate with potato chips is to create that pleasing sweet and salty combo, but with most of the chips I ate, I felt they were significantly more sweet than salty and the potato flavor couldn’t cut through the sweetness.

Salt plays a huge part in what makes potato chips so addictive, but my taste buds didn’t regularly register any. And for those times I did, it wasn’t as potent as I hoped it would be. I think I can get a more pronounced saltiness on my tongue if I ran in place for 20 seconds and then licked myself.

Limited Edition Lay's Wavy Original Potato Chips Dipped in Milk Chocolate Bag Size

Besides the lack of salt, another issue is the sticker shock. Actually, now that I think about it, it’s really packaging shock, which is then followed by sticker shock. Each bag comes with five ounces of chocolate dipped chips, but that bag is the same size as the smallest bag of Lay’s Potato Chips (1 7/8 oz.) I could find at my nearest convenience store. Yes, chocolate is heavier than deep fried potato slices, but I’m pretty sure most people who see the bag will think, “Wow. That’s a small bag.” Then they’ll look at the price and maybe have some hesitation about purchasing it.

I know it sounds like I’m not thrilled by these Lay’s Wavy Potato Chips Dipped in Milk Chocolate, but I did enjoy making my way through the bag, getting chocolate all over my hands. They’re really good, but they didn’t blow my mind. But I think that’s my fault, because my saturated fat-addled mind had such high expectations of them.

A special thanks goes to Impulsive Buy reader Johnny who sent me two bags.

(Nutrition Facts – 1 oz./about 4 chips – 160 calories, 80 calories from fat, 9 grams of fat, 4.5 grams of saturated fat, 0 grams of trans fat, less than 5 milligrams of cholesterol, 45 milligrams of sodium, 130 milligrams of potassium, 17 grams of carbohydrates, 1 gram of fiber, 12 grams of sugar, and 2 grams of protein.)

Item: Limited Edition Lay’s Wavy Original Potato Chips Dipped in Milk Chocolate
Purchased Price: $3.49
Size: 5 oz. bag
Purchased at: Target
Rating: 7 out of 10
Pros: Really good. It’s frickin’ milk chocolate dipped potato chips! Use of Lay’s Wavy chips helped prevent the crunch from being dampened by the chocolate. Love the way the chocolate instantly melted on my tongue.
Cons: Most chips were significantly more sweet than salty. Target exclusive. Serving size is about 4 chips. Potato flavor couldn’t break through the sweetness. Potential buyers might have packaging shock, then followed by sticker shock. The dreams my saturated fat-addled mind has.






8 Comments For This Post I'd Love to Hear Yours!

  1. Adam says:

    Oh man. Bummmed weren’t a 10 out of 10, especially that they’re 3.5x the price of most bags their size. I think Lays should have made chocolate covered Fritos. Corn and chocolate go together (just as them Aztecs) and Fritos have always been saltier. Plus, you can’t beat the crunch factor.

  2. tabetha says:

    Pssstttt….. wanna know a secret? These are actually really good if you make them yourself. Take the plain wavy lays and melt some milk chocolate chips in the microwave. I dip only half a chip into the chocolate so there is a nice little “handle” of chip and it cuts back the amount of chocolate on the chip so you actually get more of the salt.

    Works great with super crispy bacon too.

  3. Tim says:

    That product shot is kind of unpleasant. Mike-Sell’s (potato chip maker) and Esther Price (candy maker) do chocolate covered chips but they have even more chocolate than the Lays. They are also packaged better (with a price to match) and don’t look as rough.

    These probably should have been a bigger bag with the chips drizzled with chocolate, rather than going down an enrober (even one that only coated one side).

  4. Richard says:

    3.49 is around as high as they could go with this item…

    Think about it.

    1.49 store price on just the chips alone.

    .79 cents times two store price for the hershey’s chocolate bars.

    That gets you around 4.5-5 ounces of food

  5. Michelle says:

    When I was but a wee lassie, I watched Harry Callie make them at his candy store, Callie’s Candy Kitchen in Mountainhome, PA. It was his crazy idea back then, and I still remember how they tasted, sweet and salty with the surprise crunch.

  6. Lisa says:

    I have tried them and they are awesome! Too bad they keep running out where I live. I hope the continue to makle them. I don’t care how much they are they are worth it!

  7. Ann Graham says:

    Please help me. I have tried since these came out to find them. I went to the closest Chocolate Lays and All I can find are people selling then from $35 to @124. All I want is one case for me to eat before you stop them all. Please help me, I would love to buy some online somehow but not the people that are ripping people off. I was one of the ones to to suggest the chips and now I can’t try them. :(
    Let me know and I will pay online if you are selling them please. The closest Target 100 Miles. When I got there they were sold out.
    Thank you, Ann

  8. tiffany welch says:

    they were really god i think they should be out all the time even thought u say they are a limited edition. i am sre peope would buy them i know i would thank you.



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