To celebrate the Oreo cookie’s 100th birthday, Nabisco released Birthday Cake Oreo cookies. This year, it’s Pop-Tarts’ 50th birthday and Kellogg’s is celebrating with birthday cake-flavored Pop-Tarts. By the way, it’s also Doritos’ 50th birthday, so I hope Birthday Cake Doritos is in our future. (Spotted by Dubba at Walmart.)
If you’re out shopping and see an interesting new or limited edition product on the shelf, snap a picture of it, and send us an email (firstname.lastname@example.org) with where you found it and “Spotted” in the subject line. If you do so, you might see your picture in our next Spotted on Shelves post.