At what point should we start to be concerned that the usually delicious array of autumnal-inspired treats and sweets are becoming a victim of their own lofty standards?
Up until recently I was inclined to say never. I mean, when unlikely superstars like Pumpkin Pie Pringles and Candy Corn Oreo augment standbys like apple cider donuts and pumpkin spice cookies, fall products have earned a reputation as reliable as the leaves hitting the ground each September and October. It’s part of what makes this time of the year so special for food lovers, and no doubt the reason Walmarts and Targets everywhere rush in the latest creations of mass-produced seasonality earlier and earlier each year.
Now though, I’m not so sure if every apple or pumpkin product will be a hit. My doubts started last year with the Pumpkin Spice M&M’s, and have been confirmed by the new Candy Apple M&M’s.
That’s right; even graced by the seductive presence of a high risk spokeswoman, there’s nothing particularly memorable or sexy about the new Candy Apple M&M’s. And there’s definitely nothing candy apple or autumnal about the flavor.
It shouldn’t have been this way. On first inspection, it sounds like a brilliant idea; the perfect marriage of cloyingly sweet and sticky hard shell coating and mellow milk chocolate paired with the prerequisite cinnamon spice for depth and artificial apple tartness for, well, tartness. Dare I say, they could have even thrown some caramel in there, and heck, why not peanuts? Granted it’s difficult to execute the ultimate nightmare for dentists in something less than the size of a quarter, but c’mon, this is M&M’s people. I mean, they stuck a friggin’ pretzel between chocolate and shell. That’s like sending a man to the moon compared with developing the simple flavors of a candy apple.
Alas, it was not to be. The only things vaguely reminiscent of a candy apple in these M&M’s are the color and shape. Upon first taste a vague notion of cinnamon spice, more reminiscent of hot cinnamon candies than tart Granny Smith encased in hardened syrup, inhabits the candy coating. At least, I think its cinnamon. Come to think of it, maybe its clove, or perhaps nutmeg or ginger. Yes, that’s it, nutmeg and ginger. Almost nonexistent in intensity but there nonetheless, like the imaginary friend I sat with at the lunch table in second grade.
You heard me, imaginary friend.
I pop another M&M in my mouth and I’m starting to question if that cinnamon taste was ever really there, just as I questioned why Teddy my old chum at Rockhill Elementary wouldn’t trade me his Dunkaroos for my carrot sticks (I never did get an answer.) Allowing the M&M to dissolve into a familiar if not pedestrian chocolate flavor, I’m suddenly left with the taste of nothing more than that mild chocolate. Don’t get me wrong; chocolate is great and all (hey, maybe even good for me!) but as I finish the M&M I can’t pick up anything unique or different about these from standard M&M’s. Like the Pumpkin Spice M&M’s there really isn’t much going on here; just chocolate and shell and maybe a little bit of artificial vanilla flavor, combining with that sort of waxy debris of chewed-up M&M that sticks in the nooks and crannies around your molars.
I don’t think I’ve been as frustrated in a fall food product since, well, ever. The worst part about the Candy Apple M&M’s is that they speak to what has really been a series of mediocre limited edition flavors. I’m not just talking about last year’s Pumpkin Spice duds, but also the Red Velvet flavor, and some of the other seasonal spinoffs which seem more package art than taste sensations. Altogether, it’s a disturbing trend for a candy that has had great success with iconic flavors like Mint and Peanut Butter. But perhaps it’s a needed reminder that not every fall-themed sweet can live up to expectations.
(Nutrition Facts – 1.5 oz. – 210 calories, 80 calories from fat, 9 grams of fat, 5 grams of saturated fat, 0 grams of trans fat, 5 milligrams of cholesterol, 30 milligrams of sodium, 0 milligrams of potassium, 30 grams of carbohydrates, 1 grams of dietary fiber, 27 grams of sugars, and 2 grams of protein.)
Item: Candy Apple Milk Chocolate M&M’s
Purchased Price: $2.98
Size: 9.9 oz bag
Purchased at: Walmart
Rating: 3 out of 10
Pros: Classic M&M’s taste and texture in slightly larger form. Only ten calories per M&M, as opposed to hundreds in an actual candy apple. Always enjoyable M&M’s commercials.
Cons: Doesn’t taste like a candy apple in the least. No tart flavor of apple or sticky sweetness of coating. M&M’s fragments stuck in your molars. Attempted seduction by a chocolate candy. Imaginary friends.