Here’s Fiber One’s new way to get chicory root into our bodies. Oh, it turns out they don’t use chicory root for this. (Spotted by Carla at Walmart.)
If you’re out shopping and see an interesting new or limited edition product on the shelf, snap a picture of it, and send us an email (firstname.lastname@example.org) with where you found it and “Spotted” in the subject line. Or reply to us (@theimpulsivebuy) on Twitter with the photo, where you spotted it, and the hashtag #spotted. If you’ve tried the product, share your thoughts about it in the comments.