Are you the one who wished that a fish-shaped gummy named after a Scandinavian country would be transformed into a piece of gum?
Zoltar says: your wish is granted.
While I am not sure which species of fish the original gummies are meant to mimic (Salmon? Halibut? An artistic rendering of Basking Sharks?), I’ve always admired the fish-shaped chewable candies for their sweet and tart tang, so to find them in gum form ruffled me with confusion, hesitation, and impossible joy at the possibility of such greatness.
The berry gets a massive double layer, while a teeny bit of lemon smooshes itself in the middle. That ratio of flavor distribution comes out immediately in the gum’s taste.
If there was a Seismic Scale of Flavor Intensity, the Lemon of this gum would get a .004. Its lemony, citrus twang just disappears at first chew. Where did you go, Lemon Flavor? Are you jealous that Berry got two layers? Jealousy isn’t good for relationships, Lemon. Haven’t you heard about Brutus and Caesar? The first two Godfathers? That crazy witch in Snow White? Jealousy only brings knives, poison apples, and horse heads in your bed. Don’t let jealousy happen to you, Lemon.
But on the note of vague feelings of injustice, it seems there has never been an official word on Swedish Fish’s actual “berry” flavor, and yet my anxiety and rapidly expanding fear of the unknown seemed fixated on finding the answer. Is it raspberry? Cranberry? Lingonberry? Sour cherry? Berry punch? Is there a professional horticulturalist with a highly refined palate on the blog?
Whatever identity that berry beholds, it presides over the entire chewing experience. I chewed for a solid 30 minutes, enjoying its non-rubbery berry tang that’s both tart and sweet. There was a slight bitterness that came in every now and again (I’m a little sensitive to red dye, so it may have been that), but the overall sugary-tartness made this chewing experience an enjoyably long-lasting one.
But I feel I should give you a warning. This gum lasts very long. So very, very long. Even after you have disposed of your little red knob of rubber, brushed your teeth, and gargled a glug of Spearmint Scope, the berry presence continues to linger somewhere in the back of your throat, which may result in it infiltrating everything you eat. Your tomato soup. Your tuna salad. Your medium-rare bacon cheeseburger. All of them, getting overthrown by a peculiar artificial berry tang.
But, on the whole, I enjoyed this gum. Like a dentist reaching into the jaws of a wild boar just to see if it has teeth, Trident took a risk, and all in the hopes of seeing if they could transform an iconic gummy into a piece of gum. It was dangerous. It was spontaneous. It was successful. Facing such a risk is admirable in its own right. To have it come out successfully? Earns it big points.
Sure, the lemon got lost and the berry flavor comes across as bitter and overpowering at times, but there’s no question that Trident went all-out with flavor authenticity. I will chew my Swedish Fish gum again. Perhaps while staring at Swedish furniture in IKEA after eating some Swedish meatballs.*
*Thank you, Sweden, for being great.
(Nutrition Facts – 1 piece – less than 5 calories, 0 calories from fat, 0 grams of fat, 0 grams of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 25 milligrams of sodium, 2 grams of carbohydrates, 0 grams of dietary fiber, 0 grams of sugar, 2 grams of sugar alcohol, and 0 grams of protein.)
Item: Trident Layers Swedish Fish Gum
Purchased Price: $1.49 (single pack)
Size: 14 pieces
Purchased at: Publix
Rating: 7 out of 10
Pros: Tastes just like berry Swedish Fish. Flavor lasts forever. Tangy. Soft and chewy. Stays non-rubbery for a good 30 minutes. Zoltar. Basking Sharks.
Cons: Makes cheeseburgers taste like Swedish Fish. Lemon flavor gets jilted. Not shaped like a fish. What is the berry flavor?? Poison apples. Horse heads in your bed.