I haven’t had a really good gyro in a long time. Am I even saying that right? “Jy-ro”? Or is it “hi-ro?” “Guy-ro?” Meh, whatever, it’s all Greek to me.
I’m sure by now you are all familiar with the yearly “Do Us a Flavor” competition Frito-Lay has been running. Last year brought us such favorites as Bacon Mac & Cheese and Cappuc…Bacon Mac & Cheese! It seems this year they decided to go with a theme – Tastes of America. The four finalists are – West Coast Truffle Fries (which are Wavy), New York Reuben, Southern Biscuits and Gravy, and the Kettle Cooked Greektown Gyro.
My suggestions of “Funnel Cake” and “A Complete Breakfast” were unfortunately declined, which is Grade A hogwash. “Malarkey,” I say. Am I even saying that right?
Tastes of America, huh? I know where the West Coast is. I’ve been to New York and the South. Where the heck is Greektown? I assumed it was in Detroit, but James, the man who submitted the flavor, is from Texas and claims the flavor is inspired by his local gyro place. Let’s see what they’ve got, Jimmy.
As I tore open the bag, I was hit with a semi-unpleasant but distinct, almost peppery smell. The more I inhaled; I recognized the scent of your standard Greek herbs and spices. These chips do indeed smell like a gyro.
The immediate taste of the first chip was off-putting. That, combined with the smell, had me ready to chalk these up as a loser, but the more I chewed the more the taste improved. Greektown Gyro chips actually ended up having a pretty complex and layered flavor.
The first thing I pinpointed was the “zing” of Tzatziki sauce. This is not a flavor new to Frito-Lay. “Greek Tzatziki” was one of the finalists in Canada’s “Do Us a Flavor” competition last year, so I was ready to write these off as a lazy rip off. But that’s when the other flavors started to hit my tongue.
I definitely tasted the lamb/beef/mystery meat flavor in these chips. The same spices you’re used to in your gyro meats were definitely used to coat these chips.
I have to say, it’s actually impressive that I could breakdown multiple flavors if I focused on them. I definitely got some faint tomato and onion flavor, and I actually think there is even a little lingering cucumber in the aftertaste, but that’s probably just part of the Tzatziki. Feta is one of the standard ingredients in most gyros I’ve had, but I couldn’t really pick that out. It could possibly be thrown in there in some way, but there doesn’t appear to be any cheese element in the ingredient list.
Also, I thought the kettle cooked texture was perfect for this flavor. I don’t think these would be nearly as good as a normal potato chip. That extra crunch really enhances the experience.
So to answer the million dollar question, “Do they taste like a gyro?” Yeah, sure, I think they do. If I was blindfolded I honestly think I would be able to narrow it down to that flavor. But let’s get one thing straight, when it comes to gimmicky potato chips like these, you always need to take the flavor they are trying to imitate with a grain of salt – or in this case 7.7 mg of sodium per chip. Did you guys know there is a calculator app on your phone?! What an age we live in!
I’m not gonna sit here and declare these the winner until I try the other three flavors. The voting is open until October, so you have plenty of time to track them all down and do whatever hashtag Twitter voting I’m sure they’ll set up. Just going off the other flavors, I think this one might have a really good shot at winning. But let’s be real; you’ll probably see all of them on the shelves even after the voting ends. I still see Sriracha on shelves and that wasn’t a winner.
(Nutrition Facts – 1 oz. – 150 calories, 80 calories from fat, 8 grams of fat, 1 gram of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 140 milligrams of sodium, 16 grams of carbohydrates, 2 grams of dietary fiber, 1 gram of sugars, 2 grams of protein, 2% iron, and 10% vitamin C.)
Item: Lay’s Kettle Cooked Greektown Gyro Potato Chips
Purchased Price: $2.68
Size: 8 oz. bag
Purchased at: Walmart
Rating: 7 out of 10
Pros: Gyros getting their due. Layers of flavor. Tzatziki sauce. Great kettle cooked crunch. Do us a Flavor competition.
Cons: Smell. Greece’s current economic state. Kind of a rehashed flavor. “A Complete Breakfast” denial. Bag confusion. Where is Greektown?