REVIEW: Pillsbury Grands Limited Edition S’mores Rolls

Pillsbury Grands Limited Edition S'mores Rolls

The Pillsbury Doughboy is back at it again but this time on the s’mores bandwagon and he’s totally woo-hooing for the wrong team! Like most bandwagoners, it’s not entirely his fault. He’ll soon realize that s’mores-flavored products are quickly joining the ranks of other craze-du-jour-flavored products. Cue the lineup of failed Pumpkin Spice, Red Velvet, Apple-flavored products because it’s all hype & poor execution, buddy!

I’m sad to share that the Limited Edition Pillsbury Grands S’mores Rolls are no exception. To sum up the experience: shaky start, better second half but ultimately still couldn’t deliver.

Here’s the play-by-play:

After the satisfying Pillsbury packaging pop, a pungent chocolate-esque smell creeps its way into my olfactory receptors. I say chocolate-esque because it smells like most artificial packaged chocolate smells: sickeningly sweet and nothing like what real chocolate smells like. Offensive foul for the Doughboy.

As the dough oozes its way out of the popped container, I am geeking out a little bit about the icing packaging. I was wondering how Pillsbury would fit icing in their neat cylindrical package. While it does mean I’m one roll short, the icing itself is packaged like it’s a part of the dough roll – in a small, plastic cylindrical container at the end. Clever!

Of course, I can’t help but try the white icing goop. It unfortunately and fortunately doesn’t taste like anything. I say unfortunately because if this is supposed to be the marshmallow part, it fails miserably like an airball. I also say fortunately because I’ve been known to eat all icing before it actually makes it onto the baked good.

The naked, uneven dough plops look really unappetizing on the baking sheet. They’re different sizes because it was hard to rip apart evenly. Sloppy pass here, Pillsbury.

The packaging says to bake for 23 – 29 minutes so I set my oven timer for 26 minutes – middle ground is safe right?! While the rolls were baking, the chocolate filling actually started to smell like my favorite thing in the world: fresh baked cookies! I could smell the chocolate filling warming up from artificial chocolate to rich deliciousness.

Pillsbury Grands Limited Edition S'mores Rolls 2

After some risin’ and golden brownin’, the rolls come out looking way better than how they looked going in. However, I immediately notice that it’s a little crispy on the outside. This could absolutely be user error, but this never happens with the biscuits!

Before I begin the daunting task of icing the 350 degree Fahrenheit swirls, I try the roll sans icing. Gnawing my way through the sweet chocolate filling, I notice that there’s a slight savoriness to the dough itself – very reminiscent of Pillsbury biscuits. That biscuit-like savoriness proves to be the saving grace for the tasteless icing. When I do canvas on the icing, like Durant and Westbrook, the icing and more-savory dough work real well together.

Pillsbury Grands Limited Edition S'mores Rolls 3

However, the icing to roll ratio is completely off; I only got through about three rolls before I ran out of icing. When I ran out, I turned to ice cream instead. I’m all about textures and temperatures and ice cream is the perfect complement. Icing, schmicing!

Pillsbury Grands Limited Edition S'mores Rolls 4

While Pillsbury has a strong overall record, the Limited Edition Pillsbury Grands S’mores Rolls just can’t pull off the W. The dough itself is hard to work with and over bakes way too easily. Its teammates – chocolate filling and icing – can’t make up for the dough’s overpowering oafishness. As Limited Edition S’mores Rolls fades into irrelevance, I’ll be posted up at Cinnabon. Better luck next limited edition season!

(Nutrition Facts – 1 Roll with Icing – 300 calories, 60 calories from fat, 7 grams of fat, 3.5 grams of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 540 milligrams of sodium, 54 grams of carbohydrates, 22 grams of sugar, and 5 grams of protein..)

Purchased Price: $3.49
Size: 17.5 oz.
Purchased at: Vons
Rating: 4 out of 10
Pros: Rolls come out looking & smelling way better baked. Smells like fresh baked cookies! Savory dough works well.
Cons: Artificial chocolate = offensive foul for the Doughboy. Naked, uneven dough plops. Icing, schmicing!

4 thoughts on “REVIEW: Pillsbury Grands Limited Edition S’mores Rolls

  1. So…. I’m a little skeptical of the bias of this review. You didn’t know that’s how Pillsbury icing was packaged? That leads me to believe you’re not a regular user of the cinnamon rolls, because that’s how the icing has been packaged for years. That’s fine! But probably affects your expectations? Also, it looks like you straight up burnt’ dem rolls, dude. Of course, it seems like there were some definite product errors (flavor delivery, icing ratio, etc) I just have an eyebrow raised.

    1. Okay, Have read Jonathan’s additional comments on Tiffany’s write up and would like to say that my skepticism is probably rooted in sadness that these are apparently not up to par. Didn’t realize the rolls were that brown because of the chocolate in the dough- sorry!

  2. I tried these also and I agree with the review for the most part. First of all – im not sure what Pillsbury did different in cutting these rolls compared to every single other Pillsbury cinnamon roll I have ever bought, but when trying to separate these rolls….it was a hot mess. Every roll was a different size and I had chocolate all over my fingers. I felt like I had been hit in the head and forgot how to work Pillsbury rolls because they came out so funky – but I was glad to see I was not the only one who had that issue. As for the color of the rolls when they come out – you have to remember that its chocolate in the rolls, not cinnamon…so, in that picture above, I would say its not really burnt, thats just the chocolate, for the most part.

    As a long time eater of Pillsbury cinnamon rolls, I found the icing in this to be a little less sweet than traditional icing as well. I think the flavor was much more enhanced once it was on the hot roll, but im not sure I would say it had a strong marshmallow flavor…more like a lighter vanilla flavor.

    If my experience with separating the rolls didnt make me feel like I was going through the early stages of dementia, thus causing an uneven bake for most of the rolls since they were all different sizes, this might have been better. The flavor is good – but not good enough to overcome the other issues.

  3. I LOVE the Smores rolls. I thought the marshmallow icing would be too sweet but It was delicious! I have 5 grocery stores in my town and only Walmart sells these goodies.

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