REVIEW: Hi-C Ecto Cooler (2016)

Hi-C Ecto Cooler (2016)

There’s something strange in my neighborhood. Unfortunately I didn’t know who to call. I couldn’t find one store that carried Ecto Cooler. Half of the places I called didn’t even know what I was talking about!

(That sound you hear is the collective gasps of every 90’s baby reading this blog.)

Then a little ghost told me that Cinemark Theater chains were selling cans. So while you may not go see the new Ghostbusters at the theater, you may have to go there to get your Ecto Cooler.

You remember Ecto Cooler, right?

Hi-C’s popular green “Citrus Cooler” flavor is back for the first time since 1997! I can’t believe it’s been that long since we’ve seen this school lunch staple. You’re probably wondering if it’s as good as you remember. I’m gonna try my best to not let sentimentality cloud my judgment. What exactly does nostalgia taste like?

It tastes like a sugar loaded tangerine orange drink. From what I recall, it’s the same, but it’s really not that good.

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I made a Vigo the Carpathian face when I took my first sip. It was such a jolt, I couldn’t even register if it was sweet or sour. How can something citrus be so cloyingly sweet? The sugar was so pronounced, it left a film on my tongue.

Everyone remembers Ecto Cooler fondly. I don’t blame you one bit, but your adult taste buds may no longer love the taste.

Ecto Cooler has basically always been a marketing gimmick and we all know it. It’s just orange drink dyed slime green. Was the flavor ever the main appeal?

I’m an adult now (debatable), and frankly, juice isn’t my go-to beverage. I don’t drink actual juice often, let alone Hi-C “juice,” so while I’ll admit it’s cool to reminisce for a minute or two, I didn’t even want to finish this.

That aside, the taste wasn’t my biggest problem with this new incarnation of Ecto Cooler.

So far, the marketing for this Ghostbusters movie is a mess. Where the heck is Slimer on this can? I can look past some subpar trailers, but that’s the most egregious misstep imaginable!

In my opinion most of Ecto Cooler’s appeal was seeing Slimer on the box/can. No Slimer is crazier than female Ghostbusters!!!

Relax, I’m kidding. I really don’t care about that “controversy” one bit. I mean, by all accounts the new movie is something weird and it don’t look good, but this is a food blog, not some clickbait, “hot take” movie site using beloved favorites from your past to conjure up more views. 🙂

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So, there’s no Slimer, but slime is well accounted for. The can looks like it said “I don’t know” on Nickelodeon’s You Can’t Do That on Television. (Whoa, super nostalgia! Click. Click.) They used a special thermal ink that glows when the drink is cold. The “Hi-C” and borders changed from yellowish to green. That’s basically it. I guess that’s kinda cool, just not Slimer cool.

There are two things I ain’t afraid of – no ghosts and telling it like it is. Ecto Cooler just doesn’t do it for me anymore. I understand I’m probably in the minority.

The can has its gimmick. The color is awesome. The name is really awesome, but the actual drink is about as good as that Ghostbusters cartoon with the gorilla.

So rejoice, 90’s kids. We may not be getting the movie we wanted, but we did get Ecto Cooler back on (some) shelves. It’s too bad we couldn’t somehow swing some Hostess Ninja Turtles Pies.

(Nutrition Facts – 1 can – 150 calories, 0 grams of fat, 25 milligrams of sodium, 41 grams of carbohydrates, 41 gram of sugars, and 0 grams of protein, 100% of your daily Vitamin C.)

Purchased Price: $3.50
Size: 11.5 oz can
Purchased at: Cinemark Theater
Rating: 4 out of 10
Pros: That Bobby Brown song from Ghostbusters 2. Proton Packs. Ghost traps. The REAL Ghostbusters cartoon. Turtles Pies.
Cons: Not a great flavor. Only 10% fruit juice. Having to go to movie theater to find it. No Slimer on the can. Clickbait. The new movie looks pretty weak.

6 thoughts on “REVIEW: Hi-C Ecto Cooler (2016)

  1. I TOTALLY agree that the turtle pies should have been brought back!!! That and jello pudding pops even though the only name associated with those is Bill Cosby….could be a marketing issue there…

  2. The movie doesn’t open until July fifteenth so I’m hoping as that date gets closer Ecto Cooler will start showing up in stores, You can order it on Amazon but it’s stupidly expensive.

    Also, while you nineties babies had EC packed in your lunch boxes, those of us that are older fondly remember it as being an awesome vehicle for rum or vodka. If Hi-C Peach is ever brought back many Gen-Xers will lose their minds as well as their sobriety.

  3. I wonder if it tastes like a non-carbonated Surge, because it sure looks like it. Also, Coke missed out on promoting Surge in the new Ghostbusters movie.

  4. Just picked up a 10-pack of the Ecto-cooler juice boxes, and they definitely changed the formula. Not nearly as tangy and tart as the original. The tangerine flavor is still there, but now overwhelmed by the sweetness.

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