SPOTTED ON SHELVES: Tastykake Winter Edition Maple Sweet Rolls

Tastykake Winter Edition Maple Sweet Rolls

Those Sweet Rolls look like they’re in a maple-flavored icing bath. (Spotted by Amanda Y at Walmart.)

If you’re out shopping and see an interesting new product on the shelf, snap a picture of it, and send us an email ([email protected]) with where you found it and “Spotted” in the subject line. Or reply to us (@theimpulsivebuy) on Twitter with the photo, where you spotted it, and the hashtag #spotted. If you’ve tried the product, share your thoughts about it in the comments.