REVIEW: Hershey’s Cupcake Kisses

Hershey's Cupcake Kisses

In my mind, and in my heart, cake and Kisses fall in essentially the same category. Short, sweet, and simple reminders that life is worth living, and ideally consumed/received on a daily basis. It is under this umbrella of logic that I read the news of Hershey’s Cupcake Kisses and proceeded to die with anticipation.

For this Target-exclusive Valentine’s Day candy Hershey’s put a spin on their popular Cookies ‘n’ Creme flavor (also available as Kisses) and made a “white cookie cupcake” kiss with colored cookies and cupcake flavor. Opening the playful pink bag is like dunking your face into a Funfetti frosting wonderland, It is exactly what I wanted these Kisses to smell like.

Hershey's Cupcake Kisses 2

The initial bite is very sweet and smacks you in the face with vanilla frosting splendor. At first these Kisses taste exactly like hardened bits of Funfetti vanilla frosting with the cookie pieces in place of the festive sprinkles, and the white chocolate is the jarred faux-buttercream. Unfortunately there is a strange astringent aftertaste that dominates and leaves my mouth tasting unpleasant and artificial, almost like a cake made with too much baking soda.

Hershey's Cupcake Kisses 3

I thought it might be coming from the colored cookie pieces, which unlike in the cookies and cream version have no chocolate or specific flavor to them. I was able to isolate some of the cookies in my mouth and they tasted fine, like a slightly tame shortbread. After repeatedly trying more Kisses to shake the bitter essence, it kept coming and put a damper on the overall experience, but for some reason I kept wanting to eat them.

Hershey's Cupcake Kisses 4

There is a lore that pink or red frosting has a bitter strong flavor when compared to other dyes, likely due to the use of iodine, Red #3, or Red #40. Although not specifically listed in the ingredients, there could be an element of frosting-emulation at play here that is causing the strange aftertaste.

Whether that translates to a true cupcake experience or a failed element of execution is up to you, but it’s certainly there, and for me, ultimately distracting. Strange frosting flavors have never kept me from crushing cake in the past, and while these Kisses miss the mark of being perfect, I will still eat at least three servings of them (27 Kisses).

(Nutrition Facts – 9 pieces – 200 calories, 90 calories from fat, 10 grams of fat, 6 grams of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 50 milligrams of sodium, 24 grams of carbohydrates, 0 grams of dietary fiber, 18 grams of sugar, and 2 grams of protein..)

Purchased Price: $3.49
Size: 10 oz. package
Purchased at: Target
Rating: 6 out of 10
Pros: Funfetti frosting wonderland. Still oddly delicious. Foil covered in hearts. So many shades of pink.
Cons: Weird bitter aftertaste. Cake doesn’t have a crunch.

2 thoughts on “REVIEW: Hershey’s Cupcake Kisses

  1. Does anyone else like the bitter aftertaste of red and pink frosting? I think it compliments the sweetness of the frosting well.

    1. Honestly the weird taste has really grown on me and two weeks out I think these are definitely in the 7 or 8 range and not the 6. Sometimes hindsight is a trip!

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