REVIEW: Vanilla Cupcake M&M’s

Vanilla Cupcake M&M’s

The trouble with vanilla cupcake flavor is — just what IS it? Is it simply a marketing ploy because vanilla is “too boring” on its own? What exactly is added to a vanilla item to make it taste like a cupcake? If you asked me what a vanilla cupcake tastes like, I’d say vanilla – in which case, does it need any additions to make it taste like a cupcake? It feels like I’m lost in a hall of mirrors.

Enter Vanilla Cupcake M&M’s. I hoped they would solve this existential crisis for me, since Hershey’s Cupcake Kisses fell short on that task.

Vanilla Cupcake M&M’s 2

The purple & polka dot theme of the packaging is attractive, but I’m not sure I would’ve chosen the Green M&M character for this bag. Cupcakes are fun and silly – the “sexy” M&M (insert eye roll here) vamping seems out of place here. Yellow’s goofy personality would be a better fit. And it would fill my head with J.K. Simmons’ voice saying “Beecher, want a vanilla cupcake?”

The aroma inside the bag was 80 percent vanilla, 20 percent…something else. Something I imagine is meant to remind one of frosting, but comes off as a chemical-y approximation.

Vanilla Cupcake M&M’s 3

The intense pastel hues of these M&M’s made my eyes very happy. They definitely belong in a cute bowl on display next to a bouquet of spring flowers.

Inside, these are the white chocolate/candy coating base we’ve seen in other recent flavor releases like White Cheesecake and Boo-terscotch.

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If given a blind taste test of these M&M’s, I would swear they were vanilla milkshake flavored. I picked up on the strong vanilla flavor and I got the milky white chocolate, but the essence of “cupcake” evaded me. The frosting-esque smell didn’t carry over to the taste buds, either.

Vanilla Cupcake M&M’s 5

So did these M&Ms fail at capturing that certain cupcake je ne sais quoi? Or were they right on target, since they tasted like vanilla – exactly as a vanilla cupcake would? I DON’T KNOW!

What I do know is they were delicious and I promptly ate the entire bag. If you like white chocolate M&M’s – and can ponder vanilla cupcake philosophy better than I – give these a go.

(Nutrition Facts – 1.5 oz – 210 calories, 100 calories from fat, 10 grams of fat, 6 grams of saturated fat, 0 grams of trans fat, 5 milligrams of cholesterol, 40 milligrams of sodium, 29 grams of carbohydrates, 0 grams of dietary fiber, 28 grams of sugar, and 2 grams of protein..)

Purchased Price: $2.55 (on sale)
Size: 8 oz. bag
Purchased at: Target
Rating: 6 out of 10
Pros: Beautiful, happy spring colors. Strong vanilla milk flavor.
Cons: A vanilla cupcake this is not. (Or is it?? My head hurts.)

3 thoughts to “REVIEW: Vanilla Cupcake M&M’s”

  1. You just graded this kids project with “Delicious! I ate the whole bag!” and then a giant D- circled in red sharpie. What?

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