REVIEW: Maltesers

Maltesers

If you live in England or some other countries, you might be asking yourself, “Why is The Impulsive Buy reviewing Maltesers?” Presumably you’re asking yourself this question with an accent that those of us who live in the United States find utterly charming.

Well, my far-off friends, us Americans have just been gifted with the arrival of Maltesers, having had to settle for Whoppers to soothe our chocolate and malt-craving sweet tooth during movie viewings. Unless you’d prefer Raisinets, in which case, go sit in another aisle.

It’s impossible to eat these Maltesers without comparing them to Whoppers, so I just went ahead and did that.

First off, Maltesers, a name that gets weirder every time I type it, are made by the Mars Co. I was surprised to find “Made in Great Britain” on the package. Mars isn’t making them in the US, they’re just importing them here now. Whoppers are produced by Hershey’s, the great rival to Mars.

Maltesers 4

As you can see, Whoppers are smaller and have a matte finish, while Maltesers are quite a bit larger and have a shiny, waxy finish to them.

Maltesers 5

While Maltesers are bigger on the outside, they are decidedly less dense than Whoppers on the inside. Having been a Whopper consumer all my life, eating a mouthful for the purposes of comparison was a familiar sensation – weak chocolate flavor and a texture that briefly feels like it’s going to break your teeth before the inside breaks apart, gumming up but giving you that strong malt flavor.

Maltesers 3

Despite both being chocolate-covered malted milk treats, Maltesers are basically the opposite. I popped a few in my mouth and there was little resistance when I chomped down – these candies are just as light and airy as they look. And, like their texture, the malt flavor is also light and airy.

The inside dissolves quickly, leaving you with more of a chocolate taste than anything. But, because this is chocolate made in Great Britain, the quality of it is much higher than that of Whoppers.

So, now you’ve got two malted milk chocolate candy options. Which one you choose is really up to you. I loved the light inner texture of Maltesers and the quality of the chocolate, but they were pretty light on the malt flavor, due to the filling dissolving so quickly. But it’s that airiness that makes them so poppable.

Maltesers 2

When it comes down to it, Maltesers is simply a higher-quality product than Whoppers. It’s got good chocolate and a great texture, although it is light on the malt flavor. But, despite the name, the package doesn’t really play up the maltiness of the candy – it calls them “chocolatey candies” and their trademark is “playful crunch, chocolately delight.” So if that was the goal, Maltesers has delivered hands-down. I blew threw this single-serve bag in an alarmingly short amount of time. They’re dangerously good.

I’ll leave you with a fun fact from Wikipedia: “In the 1930s, advertisements claimed that the Maltesers honeycomb centre is seven times less fattening than ordinary chocolate centres; this led marketers to claim it was beneficial for weight loss.”

Cocaine used to be advertised for weight loss, too! I’d argue it had better results, though. (Just kidding, kids – don’t do drugs!)

(Nutrition Facts – 1 pack – 190 calories, 80 calories from fat, 9 grams of fat, 6 grams of saturated fat, 0 grams of trans fat, 5 milligrams of cholesterol, 65 milligrams of sodium, 23 grams of carbohydrates, 0 gram of fiber, 19 grams of sugar, 3 grams of protein, 8% calcium, 4% iron..)

Purchased Price: $1.49
Size: 1.30 oz. package
Purchased at: Safeway
Rating: 9 out of 10
Pros: Excellent chocolate quality. Light and airy filling. Doesn’t gum up in your mouth. Cocaine (Just kidding, again!)
Cons: Lacking the malted milk flavor of Whoppers. Silly 1930s weight loss campaigns. I’m no longer sure I’m spelling Maltesers right anymore.

9 thoughts on “REVIEW: Maltesers

  1. There is a third option as well – Necco’s Mighty Malts, although their distribution isn’t as good as Hershey’s Whoppers you should find them in a tetrapak carton lurking in a dusty corner of your local Rite Aid or CVS.

  2. There’s a candy bar with Malteser bits sprinkled liberally inside. I got one in a variety pack of British candy bars and I am now obsessed with tracking it down again!

  3. The only problem with malt balls is that they’re malt balls, and for that reason, they are terrible.

  4. Well, some of them are certainly terrible – like Necco’s Mighty Malts I mentioned before – Pros: They are very inexpensive – Cons: They taste like bits of drywall covered in brown sugary lard.

    Mars’ Maltesers however are very good indeed.

    1. That’s what I was wondering. Ate they made with US based ingredients? Is the chocolate real or is it “candy”?

      1. Ah well… next time you see them, swipe a quick photo of the ingredients so you can satisfy your own curiosity!

        I think it’d also be interesting for someone to get a pack of properly British Maltesers (britishcornershop.co.uk do deliver to the USA as I’ve sent a friend gifts of food through them before) and compare them, in the same way this Whopper vs Maltesers post was done. Which I thoroughly enjoyed, by the way. Thanks Kelley! 🙂

  5. These makes great ice cream toppings. Best of all, you can find them at Costco now! Yes way! A bucket full of Maltesers. All you can eat for $8.59ish. You can even reuse the bucket just in time for easter egg hunting. Too-da-loo

Leave a Reply

Your email address will not be published. Required fields are marked *