SPOTTED ON SHELVES: Trader Joe’s Birthday Cake Bar

Trader Joe s Birthday Cake Bar

Happy 50th birthday, Trader Joe’s! Go celebrate with an organic cookie butter frosting cake served by folks in Aloha shirts. (Spotted by Rachel C at Trader Joe’s.)

If you’re out shopping and see an interesting new product on the shelf, snap a picture of it, and send us an email (theimpulsivebuy@gmail.com) with where you found it and “Spotted” in the subject line. Or reply to us (@theimpulsivebuy) on Twitter with the photo, where you spotted it, and the hashtag #spotted. If you’ve tried the product, share your thoughts about it in the comments.

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2 thoughts on “SPOTTED ON SHELVES: Trader Joe’s Birthday Cake Bar

  1. Tried it–pretty disgusting, though apparently most of the employees really liked it and the cashier recommended it. Very sweet, completely typical white chocolate with bitter, crumbly sprinkles. If you like the food-coloring flavor and texture of rainbow sprinkles, you might be into this.

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