The scene: Nabisco’s headquarters. Half a dozen marketing executives are sitting at a table.
“Alright, guys, we really, really have to hit this one out of the park,” the leader of the brainstorming session says. “It’s summer, and Walmart demands we outdo the Root Beer Oreo.”
“How about, uh, ice cream-flavored Oreo cookies?” one suit proposes.
“What about, um, a chili pepper Oreo?” suggests another.
“Would it be possible to test a pot brownie Oreo in the Denver market?” inquires yet another.
The rest of the team shakes their heads.
“No, we really have to think outside the box,” the team leader says. “Seriously, what’s something unique and summery we can work with here?”
A long silence follows. Then, at the very end of the table, the newest member of the team speaks.
“Maybe…jelly donut flavored Oreo cookies?”
A mile-wide grin stretches upon the team leader’s lips. “Kid – you’re a genius.”
The room bursts in applause, confetti falls from the ceiling and the celebratory jugs of milk doth spray.
And scene.
Okay, so I’m not entirely sure that’s how Jelly Donut Oreo Cookies came to be, but it’s probably pretty close. Coming up with an infinity number of twist-top sandwich cookie variations can’t be easy, and it’s way easier to go wrong (cough SWEDISHFISHOREO cough) than go right with the gimmick.
In the rich panoply of limited time only (LTO) Oreo cookies, I’d say these Walmart exclusives are in the top 30 percentile. They’re no match for the pumpkin spice permutation, but they’re definitely superior to B-leaguers like watermelon and cotton candy.
According to Nabisco, these things are supposed to taste like an amalgamation of custard and raspberry. Oddly enough, the cookies at first bite taste indistinguishable from the rank-and-file Golden Oreos – and technically, they are save that smidge of raspberry goop (which I thought tasted more like grape than anything else) in the middle. I didn’t really get a distinct custard flavor from the creme, but I certainly got a mouthful of artificial fruit flavoring, which – to my taste buds, at least – tasted remarkably similar to the molten jam stuffed inside a Frosted Wild Grape Pop-Tart.
I guess the best LTOreo to compare this one to is the fruit punch version from a couple of years back. It has that same sugary-yet-still-quasi-believable fruit taste, except slightly more tart. So if you were a fan of that one and have been desperately, direly praying for the product’s return, this is probably as close as you’ll ever get to reliving the wonder and whimsy of 2014.
Granted, it may not taste too much like your favorite Dunkin’ Donuts staple, but it’s nonetheless pretty yummy. And regardless how you feel about the deluge of seasonal Oreo cookies hitting the store shelves, we can at least take some comfort in Nabisco appearing to pursue more subdued flavors than in years past – sorry, those of you still patiently waiting for those Limited Edition Macaroni and Cheese Oreo Cookies.
(Nutrition Facts – 2 cookies – 150 calories, 60 calories from fat, 7 grams of total fat, 2 grams of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 80 milligrams of sodium, 10 milligrams of potassium, 21 grams of total carbohydrates, 0 grams of dietary fiber, 12 grams of sugar, and less than 1 gram of protein.)
Purchased Price: $2.79
Size: 10.7 oz. package
Purchased at: Walmart
Rating: 7 out of 10
Pros: The artificial jelly flavor is pretty good. The interior creme has a rich taste and texture. The Golden Oreo “toppers” allow you to eat it without your teeth looking like a collapsed coal mine.
Cons: The “donut” flavor is faint. It doesn’t taste that much different from a few previous LTOreos. Burning your fingertips trying to dip ‘em in a cup of piping hot extra-dark roast coffee…over and over again.