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NEWS: Arizona Beverages Honors a New York Yankee With A Beverage That Probably Won’t Sell Well in Boston

Written by | September 4, 2012

Topics: Arizona Beverages, Coffee

The Mighty Joe

I know three things about Joe DiMaggio. He was a New York Yankee, he had a 56-game hitting streak, and was once married to Marilyn Monroe. And that’s without looking at his Wikipedia page.

Recently, I learned something new about Mr. DiMaggio. He’ll soon have a canned coffee beverage called Joltin’ Joe from Arizona Beverages, makers of Arnold Palmer’s half & half and Jack Nicklaus’ Golden Bear lemonade.

Joltin’ Joe is a carbonated, all-natural beverage made with espresso coffee. An 8-ounce serving has 80 milligrams of caffeine and 50 calories. It’s sweetened using RebA – a natural sweetener derived from the stevia leaf. Joltin’ Joe will be available in 16-ounce cans that highlight his 56-game hitting streak.

The espresso drink will be available in New York metro area in mid-September and will continue to roll out nationally throughout the year.

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