The year is 2055.
Hoverboard gangs roam the streets. Star Wars Episode XXI: The Force Earns Its Pension is a hit at the box office. The elderly President Gosling has just been elected to a historic 4th term with his smoldering campaign slogan, “Hey girl. I heard you like economic reform.”
Oh, and all food now comes in capsule form.
That’s right, as you head to your favorite breakfast joint, “House of Dancakes,” you notice how the hip, happenin’, and blissfully ignorant youth pop pills of scrambled eggs and bacon, with no memory of the days before society was encapsulated. Heaving a nostalgic sigh, you lock eyes with the owner. With a knowing look, he begins to spin you a tale: “Let me tell you how this whole journey began…”
It’s 2015 once more, and Jelly Belly Pancakes & Maple Syrup Jelly Beans are the brand’s latest attempt to squish the taste of all of your favorite foods into an artificially flavored, vaguely legume-shaped snack. Released on 4/22 to celebrate National Jelly Bean Day (only coincidentally close to 4/20, right Jelly Belly?), the beans contain all the ingredients that grandma used to use in her homemade flapjacks, like “Yellow 5 & 6, Confectioner’s Glaze, and Caranauba Wax.”
Mmmm, Caranauba Wax.
The back of the homespun, gingham packaging reads like something out of a sexy lumberjack romance novel — I think I grew a beard just reading it. Tearing open the packaging, I’m immediately slapped in the nose with a strong and recognizable maple syrup scent. The shiny, mahogany beans beckon, so I dive in.
Popping one in my mouth, that iconic maple taste hits fast. It’s certainly more artificial than genuine—think Mrs. Buttersworth, not Grade A Vermont Dark Amber—but the accuracy of Jelly Belly’s flavor reenactment is charming just the same. However, unlike real maple syrup, the flavor doesn’t linger for more than a few seconds. After fading, I’m left chewing an entirely different-tasting bean. This “after-bean” really echoes the “Pancake” part of the product’s name: doughy, with just a hint of butter flavoring.
I take a whole handful to experience that brief ecstasy of maple taste again, but as the cake flavor returns, I’m left regretting it. I hesitate to use the word “mouthfeel” (it sounds clichéd and a bit…uncomfortable), but eating these beans for long just feels weird. Like chewing a pancake that was way undercooked, the grit of the beans contrast unpleasantly with my mind’s expectation of a fluffy flapjack. I think Jelly Belly’s problem here is the fading maple flavor. If they could have made it last, the whole experience could have been more enjoyable. Wishing to test this, I went all out.
Dousing my beans in the dark, sticky nectar of the maple gods, I ate a syrupy spoonful, and what I tasted made me instinctually bellow “Oh, Canadaaaa” across my empty kitchen. An extra kick of maple coupled wonderfully with those buttery undertones, and I was left with what the beans should’ve tasted like. But unless you want your life to become a sugar-fueled parody of Hollywood’s darkest addiction films (Grainspotting? Requiem for a Crème? Fine, I’ll stop), I really can’t recommend trying this. Okay, maybe just once. Then you can stop cold turkey. I promise.
For what they are, these jelly beans are little more than clever novelties. Like the “fireworks” of jelly bean flavors, they’re worth buying a small bag to enjoy the fleeting entertainment. Just make sure no one gets hurt in the process.
Though I must applaud Jelly Belly all the same for trying something progressive. Jolly good show, ol’ bean, and may I soon see the day when even “Braised Sirloin Tips with Steamed Broccoli” is available in cute little niblets.
(Nutrition Facts – 35 pieces – 140 calories, 0 grams of fat, 25 milligrams of sodium, 36 grams of carbohydrates, 28 grams of sugar, and 0 grams of protein.)
Item: Jelly Belly Pancakes & Maple Syrup Jelly Beans
Purchased Price: $2.49
Size: 3.1 oz bag
Purchased at: Jelly Belly Online Store
Rating: 6 out of 10
Pros: Brief burst of maple goodness. A holistic pancake experience when coupled with more syrup. Ryan Gosling as president. Making puns with my name.
Cons: Fleeting maple bliss. Bizarre “undercooked pancake” mouthfeel. The word “mouthfeel.” Random acts of Canada (I’m American, I swear!).