REVIEW: Keebler Limited Batch Cinnamon Roll Fudge Stripes Cookies

Keebler Limited Batch Cinnamon Roll Fudge Stripes Cookies

Those funny little tree dwelling elves at Keebler really caught my attention last year. After being pushed to the back of my junk food brain, they officially put Fudge Stripes back on the map with killer Birthday Cake and Peppermint flavors that stood up to all of the limited release cookies I had in 2016.

To the resounding excitement of cinna-sluts like myself all across the nation, they’re kicking off 2017 with a Cinnamon Roll rendition of their famous striped confections.

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Immediately the rich robust smell of cinnamon and vanilla icing float out of the cool brown package. The aroma mimics that unmistakable head-turning scent that wafts out all Cinnabon’s in the finest shopping malls of America, resulting in the starry-eyed activation of the salivary glands.

The crunchy snap of the cookie is more pronounced than your average Fudge Stripe, which tends to occupy that space right between a soft and hard cookie. Leading the flavor is a soft cinnamon rush that is beautiful and balanced by the the thick and smooth vanilla glaze. It has a little bit less of a buttery taste than the usual Stripes’ shortbread base, and the dark tan cookie is speckled with brown giving an even and full cinnamon burst in every bite.

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The overall flavor is less sweet than their standard cookie but also not too aggressively spiced. For people who love cinnamon, like myself, there’s enough to satisfy, but not so much that they would turn someone off who may be more adverse to a strongly spiced cookie. Taste-wise the product they are most reminiscent of are cinnamon Teddy Grahams.

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Unlike an Oreo, there’s no real way to separate the baked base from the coating, but it’s pretty apparent that the cinnamon comes from the brown speckled cookie and the sweetness driven by the glaze. Surprisingly, the frosting flavor comes across much sweeter in the smell than it does on the tongue, which makes me feel like I could eat approximately 45 of these before any kind of “stop” registers in my brain.

For cookies that were baked inside of a tree, these are an impressive and satisfying take on one of Saturday morning’s greatest indulgences. Hopefully the Keebler clan can continue to channel their elfin voodoo and crank out a pancakes and syrup flavor so I will never have to cook breakfast again.

(Nutrition Facts – 2 cookies – 140 calories, 60 calories from fat, 7 grams of fat, 4 grams of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 85 milligrams of sodium, 19 grams of carbohydrates, 0 grams of fiber, 10 grams of sugar, and 0 grams of protein.)

Purchased Price: $2.49
Size: 11.5 oz package
Purchased at: Target
Rating: 8 out of 10
Pros: Perfect cinnamon bun smell. Amazing cookie crunch. Balanced cinnamon and vanilla flavor. Potential to save breakfast cooking time in the future.
Cons: Could use some yeasty bread “roll” flavor.

REVIEW: Keebler Limited Batch Peppermint Fudge Stripes Cookies

Keebler Limited Batch Peppermint Fudge Stripes Cookies

Candy Canes and Cookies.

It has a cute ring to it, doesn’t it? Like the title of a baking blog, or a children’s Christmas story, or even a specialty store that sells holiday-themed socks. But eaten together?

Sure, we’ve had Candy Cane Oreo Cookies, but a part of me has always felt the confection world should never be combined with the creaming method world. It’s sort of like fish and cheese. Conventional wisdom tells us these things just don’t “go” together, and far be it for drumming up iconoclasm once Christmas comes around.

Keebler Limited Batch Peppermint Fudge Stripes Cookies change all that. It really shouldn’t be a surprise; I mean, these are cookies baked by magical elves. Yes, they may live in a tree owned by Kellogg’s, but I like to think of the Keebler elves as cousins to Santa’s elves, except more proficient in cookie making than toy making.

And let me tell you something: The Keebler elves nail the cookie thing here, just like how Santa’s elves nailed my 1997 request for a Nintendo Gameboy. The familiar shortbread cookie base is crunchy, buttery, and not overpoweringly sweet; small bursts of red nonpareils lend a sweet sugar cookie vibe, while the white fudge coating further adds to the frosting-like texture of the cookie.

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As for the peppermint taste, it’s right where it needs to be. The danger with peppermint anything is that the floral, light taste of mint overwhelms the taste buds and makes you feel like you’re eating a Tic-Tac. Thankfully, that is not the case with these cookies. The peppermint taste is there, but it’s not that rush of winter freshness that comes from binging on a box of candy canes (pro tip: not good). Instead, the floral taste gives a cool relief to the frosting-like white fudge, which has a rich vanilla sweetness.

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While Keebler’s elves are clearly taking a page from Santa’s elves in the design of a Christmas themed cookie, what they haven’t managed to do is perfect a flawless packaging and delivery system. The same nonresealable package that plagues Fudge Stripes houses the limited edition cookie, while the white fudge coating had melted by the time I opened the package. The ensuing peppermint white fudge, while lickable and probably awesome on cupcakes, was stickier and harder to wash off my paws than the sugar coating of a half-eaten candy cane.

You gotta give it to the Keebler elves. After years of offering plain Fudge Stripes (which are delicious) they’ve tinkered their treehouse production facilities and expanded into pumpkin spice, birthday cake, cookies & creme, and now peppermint. I’m not saying these would be a great cookie to leave out for Santa, but yeah, with the frosted shortbread cookie vibe, crunchy vanilla, and peppermint sweetness, I am kind of saying that.

(Nutrition Facts – 2 cookies – 140 calories from fat, 60 calories from fat, 6 grams of fat, 4 grams of sat fat, 0 grams of trans fat, 0 milligrams of cholesterol, 70 milligrams of sodium, 19 grams of carbohydrates, 10 grams of sugar, 0 grams of fiber, and less than 1 gram of protein..)

Purchased Price: $2.00
Size: 11.5 oz
Purchased at: United Supermarkets
Rating: 8 out of 10
Pros: Fresh and floral peppermint taste that doesn’t linger on your tongue like a candy cane. Crunchy shortbread cookie with rich white fudge and crunchy vanilla flavor. Would make a solid seasonal ice cream sandwich base.
Cons: Keebler’s absolute reluctance to embrace resealable packaging. White fudge coating can melt and be messy. Limited appeal for non-peppermint lovers. The politics of elf family trees.

REVIEW: Keebler Limited Batch Birthday Cake Fudge Stripes Cookies

Keebler Limited Batch Birthday Cake Fudge Stripes Cookies

During the 45 years or so of the Cold War, the United States and Soviet Union built up massive quantities of nuclear weapons in an effort to counter each other and become the world’s leading super power.

Each had their own spheres of influence, but since separate hemispheres weren’t enough, both nations just kept building more and bigger missiles until one couldn’t keep up any longer.

A quarter century after the Berlin Wall fell, another arms race is occurring. The good news is that the entire existence of the human race is no longer at stake. The bad news is that we are all going to get massively obese.

It’s a trade I am totally cool with.

Gone are the days when Oreo was content with being the world’s leading chocolate sandwich cookie; likewise, Keebler’s elves aspire to an empire greater than just fudge covered shortbreads. The two companies have fought for cookie supremacy in recent limited time offerings of red velvet and pumpkin spice, but the latest flashpoint in the great cookie conflict is one flavor that I never get tired of celebrating: Birthday Cake.

While I give the elves credit for creating a cookie that has all three traditional elements of birthday cake (sprinkles, frosting, and uh, “cake”) I do need to point out that the box artwork features a cupcake. At first I thought this was just a celebration of portion control, but since the package also happens to be non-resalable — thus increasing my chances of inhaling all the cookies in one sitting — I realize the elves probably just suck at making distinctions.

I, however, do not. And to be sure, the distinction of Birthday Cake vs. Cupcake is one I take seriously. If you show me a cupcake, I expect the frosting to steal the show. That’s not the case with these cookies, though.

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Oh, I mean the shortbread element is fine. It’s buttery with a delectably fine crumb and the non-overpowering element of sweetness I admire about the original Fudge Stripe.

But whereas the original Fudge Stripe can get away with a faux-chocolate glaze that works to balance the shortbread, the frosting glaze on the latest batch of shortbread just tastes like that generic palm oil glaze we’ve all had a million times. It’s not buttercream frosting; it’s not cream cheese frosting; it’s not even a damn Swiss meringue. It’s just way too sweet, and lacks that luscious mouthfeel of an actual frosting element. Likewise, it’s cut off from the sprinkles, which themselves lack the crunchy contrast I want buried in frosting.

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Fortunately, since my pantry is always willing to celebrate an actual birthday, I had some rainbow chip frosting handy. Now, while I realize this stuff would be good on anything from pancakes to Ritz crackers, I did find it especially wonderful when stuffed between the Fudge Stripe Birthday Cake cookies.

Biting through the crunchy shortbread into actual, sprinkled-filled frosting — even in an artificial, shelf-stable form — reminded me of Oreo’s birthday cake attempt and how providing just a level of textural contrast can go a long way to really making a birthday cake-flavored product worth the purchase.

Does the fact that Oreo makes a better birthday cake cookie than Keebler mean that the Elves are destined to toil in a downtrodden economy until an ex-KGB spy who likes to take his shirt off attempts to assert them as the world’s leading cookie makers? Probably not. But in the arms race of cookie flavors, Keebler’s latest gambit just can’t keep pace.

(Nutrition Facts – 2 cookies – 130 calories, 6 grams of fat, 4 grams of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 70 milligrams of sodium, 18 grams of carbohydrates, 10 grams of sugar, and less than 1 gram of protein.)

Purchased Price: $2.99
Size: $2.99
Purchased at: Weis Markets
Rating: 5 out of 10
Pros: Delectable shortbread crumb. Crunchy sprinkle pieces. Wonderful vehicle birthday cake frosting.
Cons: Waxy, mostly tasteless frosting element. Too much shortbread taste for a birthday cake product. Non-resalable packaging. Cookie company flavor arms races.

REVIEW: Keebler Limited Batch Pumpkin Spice Fudge Stripe Cookies

Keebler Limited Batch Pumpkin Spice Fudge Stripe Cookies

Let it be known that if you come over to my apartment at 7:30 with a voracious appetite, an empty plate, and a demand to be filled with a joy that surpasses that of a ghost hunter finding the apparition of Aristotle at the back of a gas station, then you are liable to get dished a plate of cookies for dinner.

If you like spice cake, crunchy things, and a dauntingly bountiful amount of orange-checkered packaging, you probably wouldn’t mind if you came over today.

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Before chomping in, let us admire the contrasting aesthetics of the Fudge Stripe: the parallel lines, the perfect ring shape, the little geometric bibbelty-bobs that pock the surface.

It’s a pattern that could rival the most intricate of doilies and possibly compete for the world’s best cross-stitching design, although I’m not 100 percent certain of that last statement. The only time I tried cross-stitching, I ended up with a “scarf” that looked like a beach towel gnawed off by Godzilla.

What I do know is that, after over 30 years, Ernie Keebler still knows how to make a mighty fine stripe cookie. Never one to hold back on the sugar intake, the cookie’s been generously shoveled with three variants of the sweet stuff, highlighting the earthy molasses against all the varieties of fructose. Combine that woodsy taste with a crunchy base, some sweet, mildly flavored white fudge stripes, and a zip of ginger, cinnamon, and nutmeg and this bugger might as well be the perfect pumpkin pie crust.

But heed my warning, fellow pumpkin maniacs: there is no actual pumpkin here. I was a little bummed out before acknowledging that, as with all goods of the “Pumpkin Spice” ilk, I am only promised spices, not necessarily squash, and, with a cookie so fine and limited in its presence, how can I complain? (I can’t.)

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Welp, that was a fine dinner. If you fall head over heels for the warm spices of autumn and enjoy a depth of sweetness with your spice, these are worth picking up, if only to test them out on your own taste buds. Could the cookie be crispier? Could the soft, sweet fudge benefit from less hydrogenated oil and more vanilla? Could the Keebler elfin army deliver these to my door, equipped with complimentary magical talking woodland creatures?

Sure, but, far above these idealistic visions, my need for cookies reigns. As it always should.

(Nutrition Facts – 2 cookies – 140 calories, 60 calories from fat, 7 gram of fat, 4.5 grams of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 85 milligrams of sodium, 18 grams of carbohydrates, 0 grams of dietary fiber, 10 grams of sugar, and less than 1 gram of protein.)

Item: Keebler Limited Batch Pumpkin Spice Fudge Stripe Cookies
Purchased Price: $2.50
Size: 11.5 oz
Purchased at: Walmart
Rating: 7 out of 10
Pros: Crunchy cookie. Just enough molasses. Zippy ginger. Fudge is everywhere. Geometry! The experience of using “bibbelty-bob” in a sentence. Finding the ghost of Aristotle at the back of a gas station.
Cons: No pumpkin involved. Fudge could use more vanilla. Hydrogenated oils crush dreams. Not delivered by a magical elfin army. Failed cross-stitching projects that look like they were gnawed off by an overgrown prehistoric lizard.

REVIEW: Keebler Jif Cookies

Keebler Jif Cookies

If it’s really true that “Choosy Moms Choose Jif,” then that raises some interesting questions about these new Keebler Jif Cookies. Namely: with so many cookies to choose from, what do Keebler Elf mothers pack for their kids’ lunches?

All lingering questions regarding Keebler biology aside (if E.L. Fudge cookies are anatomically correct, then how can the Elves reproduce with fudge for guts?), my guess is that it’s these peanut buttery delights.

Why? Because eating them is like taking a nostalgic trip back to elementary school lunchtime. Allow me to guide you through the simulation:

As Mrs. Hartwell continues to drone on about the importance of “the cursive capital I,” all you can think about is how the letter kinda looks like an octopus holding a cup of tea. So you stare at her bizarre facial mole until the third period bell rings, heralding in the best part of the day: lunch. As everyone clamors to the haphazardly cleaned tables, you explore the depths of your Tiny Toon Adventures lunchbox. Tossing aside a Grape Capri Sun (Pacific Cooler is a way better flavor) and egg salad sandwich (shudder), you strike brown gold: a Ziploc full of Keebler Jif Cookies!

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With a scent like the oily innards of a Reese’s Cup wafting out of the baggy, you catch the hopeful stare of Benny Thompson. No way are you trading your cookies for his Fruit Roll-Up this time. You bite into one of the bumpy, fudge-coated rings (but not before wearing it like a mock pinky ring, as it’s perfectly sized for your young hands) and release an exaggerated “Mmmm!” Benny hides his jealousy with a Fruit Roll-Up.

They certainly aren’t attractive cookies, with the glossy fudge and protruding nuts making them look like something that Scooter, your family Basset Hound, would leave behind for the neighbor kids to put in a flaming paper bag. The fudge melts fast, too, so you hope no one misinterprets the brown smudges on your hands.

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Analyzing every layer reveals the treat as deceptively complicated. The cookie center is crispy and airy with a pleasant taste of cocoa. This is surrounded by a layer of diced peanuts that add a contrasting crunch texture and a bit of earthy saltiness to balance the resounding sweetness of the fudge, which is a bit overbearingly rich in that “you’ll be tasting this on your tongue for hours” kind of way. It’s strong enough to override the unique creaminess provided by the thin layer of Jif peanut butter inside, which is a shame, because the rare instances when the Jif’s nutty gooeyness shines through are the cookie’s most memorable parts.

After school, you immediately raid the cupboards before mom gets home. As any child would, you experiment and craft a sinful PB&J hors d’oeuvre that looks vaguely like Jabba the Hutt.

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Cookies like these naturally evoke such childlike creativity. Yes, it’s ridiculous, fattening, and a bit unnecessary, but it’s also the kind of experience you’ll remember fondly in 10 years.

At the end of the day, that’s just what these cookies are: an enjoyable escapade, but a forgettable flavor. As good as it is, it’s been done before: when absentmindedly stuffed into your mouth, the many flavors amalgamate and ultimately remind you of two very familiar ones: it’s just like a Keebler Fudge Stripe and a Little Debbie Nutty Bar made sweet, sweet love and had salty-sweet children.

Not that your elementary school self understood how that works, right?

(Nutrition Facts – 2 cookies – 170 calories, 90 calories from fat, 10 grams of total fat, 5 grams of saturated fat, 0 milligrams of cholesterol, 70 milligrams of sodium, 16 grams of carbohydrates, 1 gram of dietary fiber, 9 grams of sugar, and 3 grams of protein.)

Item: Keebler Jif Cookies
Purchased Price: $2.78
Size: 8 oz./15 cookies
Purchased at: Meijer
Rating: 7 out of 10
Pros: Jif peanut butter MVP. Fun contrasting textures. Evoking childlike whimsy. “Jabba the Peanutt.”
Cons: Not enough Jif. Loses complexity when crammed in mouth. Fudge fingers. Distracting moles. Egg salad.