Eggo owns over 70 percent of the US frozen waffle market. Instead of sitting back and basking in their successes, the Eggo product development team has kept the pedal to the metal, releasing what feels like dozens of new varieties and seasonal flavors in recent years. The guy in charge of naming new items, however, has really gotten lazy. The latest product is called the Eggo Waffler, and I just can’t imagine how they settled on that name. Doing some vague political messaging in an election year would be stupid. Stealing the synonym for a waffle iron is just confusing. Maybe some additional one-letter-away product names are coming down the pipeline, and Kellogg’s is just preparing us for Wafflez for Tweens, the mutant comic book tie-in WaffleX, and Waffl’d, Ashton Kutcher’s new cooking/prank show.

In any case, it’s a shame this product is so poorly named, because the Waffler is the best thing to happen to Eggos this decade (well, second best – being name-dropped in a Childish Gambino rap last year certainly ups the brand’s cred). I tried the Brown Sugar Cinnamon Roll variety, and it was really tasty. The box promises “Packed with flavor – no syrup needed,” and I think Kellogg’s delivered pretty well.

The Wafflers come in sets of two which are connected by a perforated edge and, combined, are similar in size to a regular Eggo waffle. I suppose making them rectangular allows for easier holding and transporting, so if Kellogg’s is hoping to emphasize the added convenience of these Eggos, I guess the new shape helps.

The delicious scent of cinnamon rolls was very noticeable both pre- and post-toasting. Upon taking a bite, I found the Wafflers to be filled with cinnamon flavor (you can see specks all across the surface) as well as a solid amount of sweetness. It certainly wasn’t as sugary as an actual cinnamon roll, but I didn’t feel the need to add any syrup at all. Since my original tasting, I’ve had some Wafflers with strawberries and made McGriddle-style breakfast sandwiches. These Wafflers have clearly become my frozen waffles of choice, but if you have a major sweet tooth, I can imagine you finding them a little bit lacking in sweetness.

One wild card factor definitely worth mentioning: the sugar is cooked into these Eggos, but they’re not sticky in any noticeable way. The shape of the Wafflers might add relatively little convenience, but no syrup and a non-sticky product makes for a quick, mess-free eating experience. It’s perfect for serially tardy kids who always need to eat breakfast on the way to the bus stop, as well as for drunken adults who occasionally wake up with their half-eaten drunk food lying next to them in bed. In short, I could’ve used some Eggo Wafflers for the last twenty years of my life. Ignore the stupid name – go pick some up today!

(Nutrition Facts – 2 waffles/4 waffle bars – 250 calories, 80 calories from fat, 9 grams of fat, 2.5 grams of saturated fat, 0 grams of trans fat, 510 milligrams of sodium, 55 milligrams of potassium, 40 less than 1 gram of fiber, 16 grams of sugar, 4 grams of protein, and a bunch of vitamins and minerals)

Other Kellogg’s Eggo Wafflers Brown Sugar Cinnamon Roll reviews:
Freezer Burns

Item: Kellogg’s Eggo Wafflers Brown Sugar Cinnamon Roll
Price: $3.29
Size: 16 Wafflers (8 waffles)
Purchased at: Target
Rating: 9 out of 10
Pros: Smells great. Lots of cinnamon flavor and just the right amount of sweetness (for me, at least). Not sticky + no need for syrup = mess-free eating. The new shape might add to the convenience. That waffle line by Childish Gambino is dope.
Cons: Probably not sweet enough for everyone. Stupid name. I would watch Waffl’d. Always being late as a kid. Always eating drunk food as an adult.

Have you ever stood in front of the freezer case where the dozen or so different Eggo waffles are and thought to yourself, “The world needs an even larger assortment of Eggo waffles”? Well, get ready for a barrage of new Eggo Waffle varieties.

Are you someone who doesn’t care for the use of Yellow #5 and Yellow #6 food dyes in your Eggo Waffles because you don’t like your waffles looking like a Simpsons character? Well, Kellogg’s Simply Eggo Original Waffles are for you. They contain no preservatives, artificial flavors or color. Two of them have 210 calories, 8 grams of fat, 2 grams of saturated fat, 30 grams of carbohydrates, 4 grams of sugar, and 4 grams of protein.

Do enjoy Kellogg’s Nutri-Grain Low Fat Waffles Made with Whole Wheat because they’re low in fat, but hate the way they taste because of the whole wheat? Eggo Low Fat Homestyle Waffles are for you. They have a third of the fat and a quarter of the saturated fat of regular Eggo Homestyle Waffles. Two waffles have 160 calories, 2.5 grams of fat, 0.5 grams of saturated fat, 31 grams of carbohydrates, 4 grams of sugar, and 4 grams of protein.

Are you a fitness fanatic who needs a break from powder shakes mixes and meat to get protein? Well, Kellogg’s has your muscular back with their Eggo Protein Original Waffles. They have all the frozen goodness of regular Eggo waffles, but with eight grams of protein per two waffle serving, which is twice the protein as regular Eggo waffles.

Along with the eight grams of protein, two Eggo Protein Waffles have 200 calories, 7 grams of fat, 2 grams of saturated fat, 26 grams of carbohydrates, and 2 grams of sugar.

The most interesting of the bunch are the Eggo Wafflers, which don’t need syrup because their flavor is baked in. A box contains eight waffles, each of which can be split in half to make what Kellogg’s calls, “waffle bars.” It comes in two varieties: Strawberry Strudel and Brown Sugar Cinnamon Roll.

Maybe it’s just me and my fast food addled mind, but I can see these being used as the bread for a breakfast sandwich.

Two Strawberry Strudel Eggo Wafflers have 240 calories, 8 grams of fat, 2 grams of saturated fat, 38 grams of carbohydrates, 13 grams of sugar, and 4 grams of protein. Two Brown Sugar Cinnamon Roll Eggo Wafflers have 250 calories, 9 grams of fat, 2.5 grams of saturated fat, 40 grams of carbohydrates, 16 grams of sugar, and 4 grams of protein.

With fall in full swing and Halloween just around the corner, everyone has got pumpkins on their foods and on their minds. I’ve recently consumed pumpkin pies, pumpkin breads, pumpkin spice lattes, and pumpkin ice creams. I’ve decided what my favorite pumpkin microbrew is (Woodstock Inn Autumn Ale), who would be Pumpkin Spice in a Spice Girls reboot (Snooki), and whether or not I can pull off calling people “pumpkin” (I can’t).

Despite not knowing what a real pumpkin even actually taste like, I was starting to get pretty sick of eating pumpkin flavors, thinking about pumpkins, and typing the word pumpkin.

The most recent contributor to my pumpkin fatigue is the Eggo Pumpkin Spice Waffles. As part of the Eggo “Seasons” line, these waffles are supposed to contain the autumn flavors of pumpkin, cinnamon, nutmeg, and ginger. I found them at Target on sale for $2.00 for a pack of 10.

When I opened the package, the fantastic aroma of the waffles hit me immediately. All the spices shined together and really captured what I imagine as the scent of autumn, or at least as the scent of autumn desserts. Throwing two waffles in the toaster was equivalent to lighting a flavored Yankee Candle in making my apartment smell delicious.

The waffles also tasted pretty appetizing, though not nearly as appetizing as they smelled. Cinnamon was the most noticeable spice, while the pumpkin flavor was fairly understated and left the waffles with slightly more sweetness and a touch of bitterness that regular Eggos don’t have.

If you generally have maple syrup with your waffles, these Pumpkin Spice Eggos are definitely not flavorful enough to allow you to forgo your usual sweetening. (Sidenote: I love the Target brand maple syrup. I love their syrup on pancakes, I love it on pizza. I take their syrup and put a little bit in my hair when I’ve had a rough week. What do you think holds it up, slick?)

I wouldn’t say the Pumpkin Spice version is the best limited edition waffle that Eggo has ever released, but they tasted good, smelled wonderful, and came at a really great price. If you’re tired of eating pumpkin flavors, too, you should still think about buying a couple packs – considering the waffles are just 20 cents each, I plan to leave them around the apartment and never go to Yankee Candle again.

(Nutrition Facts – 2 waffles – 210 calories, 80 calories from fat, 9 grams of fat, 2 grams of saturated fat, 0 grams of trans fat, 10 milligrams of cholesterol, 380 milligrams of sodium, 60 milligrams of potassium, 29 grams of carbohydrates, 1 gram of fiber, 6 grams of sugar, and 4 grams of protein.)

Item: Eggo Seasons Limited Edition Pumpkin Spice Waffles
Price: $2.00
Size: 10 waffles
Purchased at: Target
Rating: 7 out of 10
Pros: Smelled fantastic. Tasted cinnamon-y and a bit sweeter than regular Eggos. Only $2 a box. Target brand maple syrup. Wedding Crasher quotes.
Cons: Didn’t taste as good as it smelled. Didn’t really taste all that different from a regular Eggo. Pumpkin fatigue. Not knowing what real pumpkins taste like. I don’t actually shop at Yankee Candle. But seriously, why are those Yankee Candles so expensive?

Update: Click here to read our Pumpkin Spice Eggo Waffles review

I hope the new Kellogg’s Limited Edition Eggo Pumpkin Spice Waffles aren’t good. Because if they are, I’m going to WANT them throughout the year, just like I’ve been YEARNING for the Limited Edition Pumpkin Pie Pop-Tarts ever since I ate my last one over 365 days ago.

The new limited edition Eggo waffles have a “flavor inspired by autumn.” Those inspirational flavors are pumpkin, cinnamon, nutmeg, and ginger. Each box comes with 10 waffles and they’re a Target exclusive available at Target and other fine stores. Here’s someone’s review of these seasonal frozen waffles.

A serving of two waffles has 210 calories, 9 grams of fat, 2 grams of saturated fat, 3.5 grams of polyunsaturated fat, 2 grams of monounsaturated fat, 380 milligrams of sodium, 60 milligrams of potassium, 29 grams of carbohydrates, 1 gram of fiber, 6 grams of sugar, 22 grams of other carbohydrates, 4 grams of protein, 20% vitamin A, 10% calcium, and 25% iron.

If you’ve tried them, let us know what you thought about them in the comments.

Source: Eggo Facebook Page

“Waffles?” you ask.  “Really, Drew?  The man who reviewed beer for Christmas is a week behind on a review, and when he finally gets it in, it’s waffles?  That’s weak, bro.”  Your scorn is duly noted, and all I can offer in return is that, as the joint creator and co-producer of a two-year-old and a three-week-old, I have not gotten more than five hours of sleep a night in, well, three weeks.  Ergo, I am going to review my effing waffles with fiber, and you will read every damn word I have to say, no matter how little sense it makes or how old it makes me sound.  Are we clear?

The gimmick of Kellogg’s new Eggo waffles is that they’re FiberPlus, boldly proclaimed as 35% of your daily recommended intake of fiber right there on the front of the box.  By way of differentiating the two flavors beyond just “one’s got chocolate chips, the other don’t,” the buttermilk variety touts the word “calcium” on its banner, whereas the chocolate chip version boasts of its antioxidants, including vitamin E and zinc.  I was prepared to laugh my taint off if both versions had the exact same amount of calcium and Kellogg’s was just pretending there’s some health advantages of one over the other, but apparently they are indeed slightly distinct.  According to the nutritional info, the buttermilk variety have a whopping 5% more of your daily recommended intake of calcium per waffle than their be-chipped brethren, but with the trade-off of no appreciable levels of vitamin E or zinc.  This matters to me absolutely zero, but I suppose somewhere there may be someone who has strong, definitive opinions about how much zinc they consume in their breakfast toaster items.  Someday I would like to meet that man and tell him he’s wasted his life.  Then he’ll say I’m pretty judgmental for a guy who’s not wearing any pants, and we’ll both have a good laugh.

My chief concern about the waffles beforehand was the same one I have whenever I try a food purporting to be healthy, which is that too often there’s the inevitable sacrifice of taste for health.  Yes, your unsweetened organic rice cakes may let me live two days longer than if I’d eaten a Twinkie instead, but during that time the thought “Man, those rice cakes really tasted like the styrofoam packing peanuts they were probably made from” will cross my mind at least three times.  (I intend to be very reflective in my final days.)  I’m not interested in improved colon health if the unspoken caveat is that I’m basically eating cardboard.  Fortunately, I can report that the FiberPlus waffles are no worse than other Eggo waffles I’ve had in the past, which also means they’re tastier than your average frozen waffle.

The adjectives most commonly used to denote good waffles are “light and fluffy.” But be honest — when’s the last time you had a frozen food that really qualified as “light”?   I’ll offer that these are fluffy and… semi light?  Light-ish?  Loosely adapted from a work inspired by light?  You won’t mistake them for being freshly made, but they’re probably as non-heavy as you could expect out of frozen waffles.  As for the flavor, extra calcium and fiber or not, nothing tastes “off” about the buttermilk ones.  I could distinctly taste the chocolate chips in the antioxidants variety, and there are a decent (though not overly generous) number of chips in each.  For the price you’re paying, it’s hard to find too much fault with the taste.

In the interest of garnering multiple perspectives, and also because kids gotta eat, I solicited my toddler’s opinions on the waffles as well.  She reported that they taste, quote, “Mmm-hmm,” and expanded on this with, “I get down now?” However, she also ate every bite, which NEVER happens, so that’s kind of the ultimate compliment.  Bafflingly, that was the buttermilk; the next day she ate two bites of the chocolate chip one and then flatly turned it down, proving once and for all that kids are kind of dumb.  She did deign to eat the rest of it that night, and when asked to clarify whether it was “satisfying” or “flavorful,” indicated that it was “favorul.”  If Kellogg’s wants to use that in their new advertising campaign, I’m willing to sign the consent forms.

Finally, I’m not a coffee drinker, but many people are, and between a cup or two of java and these waffles, well… I can’t vouch for it personally, but I could see that being the kind of breakfast that puts a spring in your step and your ass on the john.  I would not schedule a particularly long staff meeting after a venti mocha and a couple of these waffles, is what I’m saying.  On the other hand, happy parents make for happy babies, and what’s more important to long-term happiness than good digestive health?  Maybe I was smart to buy these things after all.  Thanks, FiberPlus!

(Nutrition Facts – 2 waffles – Calcium Buttermilk – 160 calories, 6 grams of fat, 1.5 grams of saturated fat, 390 milligrams of sodium, 29 grams of carbohydrates, 9 grams of fiber, 3 grams of sugar, 3 grams of protein.  Antioxidants Chocolate Chip – 180 calories, 7 grams of fat, 2.5 grams of saturated fat, 350 milligrams of sodium, 31 grams of carbohydrates, 9 grams of fiber, 8 grams of sugar, 3 grams of protein.)

Item: Kellogg’s Eggo FiberPlus Waffles (Calcium Buttermilk & Antioxidants Chocolate Chip)
Price: $3.39
Size: 8 waffles
Purchased at: Giant
Rating: 6 out of 10 (Calcium Buttermilk)
Rating: 7 out of 10 (Antioxidants Chocolate Chip)
Pros: Affordable.  Easy to prepare.  Surprisingly good for frozen food.  Healthier than I anticipated.  Buttermilk = calci-riffic!  Antioxidants are… good, I’m pretty sure?  Keeping the system, uh, well, you know.  “Running smoothly.”  Yeah.
Cons: All baby and no sleep makes Drew go crazy. Not especially light.  Having to decide if it’s worth swapping calcium for antioxidants and chocolate chips.  (Yes.)  Knowing that maple syrup eliminates any pretense of “healthiness.”  Toddler eating habits.

I thought Eggo waffles were only good as syrup sponges, but after waking up from a syrup induced coma with my face in a pool of Mrs. Buttersworth’s, I found out they have redeeming nutritional qualities. There are vitamins and minerals in Eggo waffles, although I think they’re negated when I dump a 1/4 of a cup of syrup on them. But without syrup they’re like round Simpson yellow Flintstones vitamins.

Even though Kellogg’s are masters at providing consumers with essential vitamins and minerals in frozen waffle form, they’re not standing still and they’re taking it another step forward with their new Eggo FiberPlus Waffles.

It comes in two varieties: Eggo FiberPlus Calcium Buttermilk Waffles and Eggo FiberPlus Antioxidants Chocolate Chip Waffles. Eating two of these waffles provides 35 percent of your daily recommended intake of fiber. If you fear osteoporosis, two Eggo FiberPlus Calcium Buttermilk Waffles give you 35 percent of your daily calcium. If you want to boost your immune system, two of the chocolate chips ones will give you 20 percent zinc.

So suck it, milk and peanuts!