Update: Click here to read our Kellogg’s Wildlicious Wild! Fruit Fusion Pop-Tarts review

When I heard about the Limited Edition Sugar Cookie Pop-Tarts in October, I thought that would be the last new Pop-Tarts flavor Kellogg’s would introduce in 2011. After all, they released five new flavors this year.

I’d list them all, but I believe reading that list might make your ass a little bigger.

But here I am with about three weeks until the end of the year and I’m writing this post about Kellogg’s latest Pop-Tarts flavor — Wildlicious Frosted Wild! Fruit Fusion.

Out of all the Wildlicious Pop-Tarts flavors available, which I also won’t list for fear of making your ass bigger, Frosted Wild! Fruit Fusion is by far the wildest of the bunch because it’s not just one fruit that’s gone wild. This Pop-Tart is the Joe Francis of Pop-Tarts because it makes cherry, orange, strawberry, raspberry, blueberry, and other fruits go wild. It’s topped with yellow frosting, orange icing drizzle, and multi-colored sprinkles.

One Wildlicious Frosted Wild! Fruit Fusion Pop-Tart has 200 calories, 45 calories from fat, 5 grams of fat, 1.5 grams of saturated fat, 0 grams of trans fat (made with partially hydrogenated oil), 2 grams of polyunsaturated fat, 1 gram of monounsaturated fat, 0 milligrams of cholesterol, 170 milligrams of sodium, 36 grams of carbohydrates, less than 1 gram of fiber, 15 grams of sugar, and 2 grams of protein.

The element of surprise can be a valuable tool.  As the Japanese poet Bashō famously observed, “When you surprise your enemy, you fuck his shit up.”  [Translated]  That’s true both on the battlefield and in the kitchen. I’ve eaten and reviewed plenty of foods that have surprised me, some pleasantly, some less so.  One of the draws of foreign food, as related to me by people who try it, is the chance to encounter new tastes you’ve never experienced before and weren’t expecting.

But as God is my witness, Pop-Tarts are not such a food.  No one buys Pop-Tarts for the mystery factor.  You purchase them because you know exactly what you’re getting: a flaky pastry, probably frosting on top, and filled with whatever flavor you selected, be it S’Mores or Raspberry Milkshake or Soylent Green.  If I got a Pop-Tart that didn’t taste like what it was named, I would only eat the entire box in three days under extreme protest, I promise you that.  So when I learned Kellogg’s was releasing another limited edition holiday variety of Pop-Tarts, this one flavored like sugar cookies, my only thought was: they’d damn well better taste like sugar cookies.  Well, as it turns out:

…..yeah, basically they taste like sugar cookies.  Phew.

While no living human has eaten as many Pop-Tarts varieties as The Impulsive Buy’s editor-in-chief, I have been around the block a few times myself, and these are among the better-tasting Pop-Tarts I’ve tried.  They don’t taste exactly like real sugar cookies, which obviously don’t have vaguely marshmallow-y filling inside them like these do, and the texture is a bit different from crumbly sugar cookies.  You wouldn’t mistake them for cookies in a blind taste test is what I’m saying, but you’d still probably ask for another bite.  The sweetness lingers in your mouth afterward and might be too much for those without a sweet tooth, though I doubt the sugar-averse are picking up a package of these anyway.  And as simple as sugar cookies are, I’m glad Kellogg’s didn’t try making them Sugar Cookie Ice Cream Cone (With Rainbow Sprinkles and Hot Fudge) Pop-Tarts, which would’ve ruined it.  For once they wisely showed some restraint.

Not a lot, mind you.  I’m guessing someone’s train of thought was that if the pastry itself was going to be straightforward, they’d better jazz it up in other respects.  Said jazzing occurs two ways, the first of which is the wrappers.  As you probably know, they come in packs of two inside shiny foil wrappers. 

What I’ve never seen before is little word balloons with slogans extolling the virtues of the product contained therein, and yet there they were.  I’m guessing they’re randomly generated, since one of my wrappers sported the phrase “We look good in silver,” and immediately below it, “Silver is your color.”  Some are almost slightly funny, most just annoying.  I kept looking for one promising good things were right around the corner, but no dice.

But trite-ass slogans don’t sell Pop-Tarts, as my grandmother used to say — the main draw, other than the taste, is the “printed fun” promised in the name.  See, each pastry hosts a scene of a smiling creature frolicking in winter, be it kittens skiing or a penguin flipping you the bird (I assume… it’s hard to tell without fingers), or most bizarrely, a snowman bobsled team sporting two of Jamaica’s three national colors, suggesting someone at Kellogg’s has a sly sense of humor and a fondness for Cool Runnings.

The polar bear is skating rather than enjoying a cool, refreshing Coca-Cola, missing out on a golden opportunity for cross-promotion if you ask me, but then food blogging’s gain was the marketing world’s loss, obviously.  Anyway, they’re… well, they’re cute.  It’s not like kids needed an extra incentive to eat warm rectangles of sugar and fat, but they fit the holiday theme and allow you the chance to bite a seal’s head off without going to jail, so there’s that.

I unapologetically kind of dig these.  I should probably be annoyed by the excessive cuteness of the printed images, far more saccharine than anything contained within the pastry itself.  But… well, it’s the holiday season.  If there’s ever a time to refrain from mocking overly sentimental things, minus the last five paragraphs, this is probably it.  They taste good and pretty similar to actual sugar cookies, the printed images will appeal to their intended audience of children and me, and they can be used as a last-minute gift in a pinch, if it turns out your girlfriend doesn’t find the “Dick in a Box” skit as hilarious as you do.  Overall, as shameless holiday tie-ins go, they’re definitely among the better ones.

(Nutritional Info – 1 pastry – 200 calories, 50 calories from fat, 5 grams of fat, 2 grams of saturated fat, 0 grams of trans fat, 2 grams of polyunsaturated fat, 1 gram of monounsaturated fat, 0 milligrams of cholesterol, 200 milligrams of sodium, 35 grams of carbohydrates, less than 1 gram of fiber, 14 grams of sugar, and 2 grams of protein)

Item: Kellogg’s Limited Edition Printed Fun Frosted Sugar Cookie Pop-Tarts
Price: $3.39
Size: 21.2 oz/12 toaster pastries
Purchased at: Acme
Rating: 7 out of 10
Pros: (Mostly) taste like sugar cookies.  Delicious filling.  Abundant frosting.  Affordable price.  Cute animal images.  Keeping it simple.  Some of the foil word balloons.
Cons: The element of surprise in Pop-Tarts.  Atsa lotta sugar!  Missed marketing opportunities.  Overly cutesy.  Most of the foil word balloons.

Update: Click here to read our review

In 2010, Kellogg’s introduced Krave cereal in the UK and then bombarded its citizens with commercials like the one above. Our friend Jim at Chocolate Mission reviewed a couple of Krave cereal flavors a few weeks ago.

Oh wait, I’m sorry. According to the TIB Style Guide, because I’m referring to a UK product, I have to type, “reviewed a couple of Krave cereal flavours a few weeks ago.”

Ever since reading that review, I’ve been kraving Krave because I love a cereal that borders on the line of cereal and candy. Thankfully, I soon won’t be kraving Krave, instead I’ll be kramming Krave down my oral kavity because Krave is koming to Amerika.

The US version of Krave cereal will come in two varieties: Chocolate and Double Chocolate. The chocolate version consists of a crispy multi-grain cereal outside with a smooth chocolate inside, while the double chocolate version will have a chocolate flavored cereal on the outside with a smooth chocolate inside.

A serving of Krave Chocolate has 120 calories, 3.5 grams of fat, 1 gram of saturated fat, 0 grams of trans fat, 1.5 grams of polyunsaturated fat, 1 gram of monounsaturated fat, 24 grams of carbohydrates, 3 grams of fiber, 11 grams of sugar, and 2 grams of protein. A 3/4 cup serving of Krave Double Chocolate has 120 calories, 3.5 grams of fat, 1 gram of saturated fat, 0 grams of trans fat, 1.5 grams of polyunsaturated fat, 1 gram of monounsaturated fat, 23 grams of carbohydrates, 3 grams of fiber, 10 grams of sugar, and 2 grams of protein. Both varieties are fortified with vitamins and minerals.

Source: Kellogg’s website

Hola, mi amigos!  Como estas?  Esta es la Compra Impulsiva, y hoy–

Ah, dammit… sorry, I was looking at the wrong side of the box.  As it happens, the package of Frosted Flakes Chocolate I picked up has English on one side; but instead of a maze or outlandish claims about being healthy for you on the back, we’re treated to a mirror image of the front except the product name is now “Choco Zucaritas.”  (Es nuevo!)  Interestingly, the top and bottom of the box only use the Spanish name, and that’s what’s shown above the nutritional information on the side, so I guess it’s primarily targeted at Spanish speakers?  Either way, I applaud Kellogg’s for reaching out to the Latino community, despite it serving as another painful reminder that when choosing a second language in school, I picked French instead of one that might conceivably be useful to me someday.  That’s okay — I’ll be the one laughing when Canada finally invades, ya hosers.

But let’s get serious for a second: we’re talking about a product that on the surface sounds… well, fantastic.  Awe-inspiring.  God’s own breakfast cereal, one might reasonably speculate.  I’ve sampled plenty of cereals in my day, but I always find my way back to Frosted Flakes in the end, because it’s one of the best.  Which begs the question: can you improve upon the best?  True innovators always think so, and Kellogg’s has given it a shot by adding a chocolate coating to the classic sugared flakes.  You might consider that overkill — can your palate really handle frosting AND chocolate at the same time? — but it’s that kind of thinking that could have deprived the world of Peanut Butter Cups, so I’m prepared to give this a shot.

Opening the package immediately wafts a strong chocolate scent into your nostrils.  I wondered for half a second why it smelled so familiar before realizing it’s the identical aroma given off by Cocoa Krispies.  Promising, and a look at the flakes doesn’t change that assessment, though it is a little surprising.  I think I was expecting flakes that were entirely chocolate, but that’s not what these are.  Nor are they regular flakes with just a slight dusting of chocolate on them.  It’s a little hard to describe, but basically they look like Frosted Flakes that are in the process of converting to chocolate, like you caught them mid-transformation or something.  Remember in The Monster Squad when that cop shot Dracula, and they found him stuck halfway between human and bat forms?  It’s like that.  Also, don’t think about that scene before you eat these, it’s gross.

Unfortunately, if the smell and the appearance of Frosted Flakes Chocolate are like the first 1:18 of “The Final Countdown,” the taste is the remaining three minutes and fifty-two seconds, where even Europe fans pack up their stuff and head for the exits.  I don’t know what it is, but for some reason the two flavors of frosting and chocolate don’t mesh well together.  It’s just too much, and I’m a guy who never shies away from the most cavity-inducing option.  For the first second or two they taste fine, but then it’s almost like a time delay kicks in and both the sugar and chocolate flavors burst onto the scene at once.  And like every pair of cops ever depicted on TV or in the movies, they don’t play well together.

It highlights the danger of going in with such high expectations, I guess, because it’s not like Frosted Flakes Chocolate are terrible.  They’re chocolatey, they’re sugary, they stay crunchy for the same length of time as the regular variety.  We’re all familiar with gimmick cereals and I guess I hoped these would be different, because chocolate + frosting = win, right?  But it’s like listening to two talented rappers battling, only instead of taking turns they’re both going at the same time, so everything sounds like, “Yo, your girlfriend your momma came over last really knows how to WORK that pole my rhymes are dope, you got no hope to cope, you’re a joke and my ASS, bitch.”  Then they both drop their microphones at once and you go deaf.

Or, as Antonio el Tigre would say: No son gr-r-randes!

(Nutrition Facts — 1 cup — 110 calories, 10 calories from fat, 1 gram of total fat, 1 gram of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 135 milligrams of sodium, 45 milligrams of potassium, 26 grams of total carbohydrates, 1 gram of dietary fiber, 12 grams of sugars, 13 grams of other carbohydrates, and 1 gram of protein.)

Other Kellogg’s Choco Zucaritas reviews:
Grub Grade

Item: Kellogg’s Choco Zucaritas… I mean, Frosted Flakes Chocolate
Price: $2.93
Size: 18 ounces
Purchased at: Walmart
Rating: 5 out of 10
Pros: Learning Spanish while I eat breakfast.  Smells just like Cocoa Krispies.  The Monster Squad.  Satisfying your curiosity.  Peanut butter cups.  The first 1:18 of “The Final Countdown.”  Both individual tastes are good.
Cons: Chocolate and frosting tastes do not mesh well.  That much hype is a lot to live up to, and it doesn’t.  Choosing French in school.  Simultaneous rap battles.  My rhymes.  No son grandes.

Update: Click here to read our Frosted Sugar Cookie Pop-Tarts review

Over the past few years, Kellogg’s has been producing their Limited Edition Printed Fun Gingerbread Pop-Tarts for the holiday season. These Pop-Tarts have images of what appears to be spray tan addicted folks skiing and snowboarding.

This holiday season, Kellogg’s is not only re-releasing Gingerbread Pop-Tarts, it’s also introducing the Limited Edition Printed Fun Frosted Sugar Cookie Pop-Tarts. According to the Kellogg’s website the limited edition Pop-Tart is, “Topped with white icing and fun, wintery pictures of decorated cookies, these pastries have delicious sugar cookie dough baked inside a sugar cookie crust.”

The “wintery pictures” on the Frosted Sugar Cookie Pop-Tarts don’t consist of spray tanned skiers or snowboarders. Instead, they have slightly less creepy images like a polar bear ice skating and a penguin wearing earmuffs and a scarf.

A Kellogg’s Printed Fun Frosted Sugar Cookie Pop-Tarts have 200 calories, 50 calories from fat, 5 grams of fat, 2 grams of saturated fat, 0 grams of trans fat, 2 grams of polyunsaturated fat, 1 gram of monounsaturated fat, 0 milligrams of cholesterol, 200 milligrams of sodium, 35 grams of carbohydrates, less than 1 gram of fiber, 14 grams of sugar, 2 grams of protein, and a bunch of vitamins and minerals.

Source: Kellogg’s website

Yes, another Pop-Tarts review, but this time it’s in video form.

This is our 24th Pop-Tarts review and it’s also TIB’s 1,000th review overall.

WOO HOO!

I’d like to thank TIB’s past and present writers, who have helped this quasi-product review blog achieve this milestone. But we wouldn’t have reached this milestone if it weren’t for all of you who read our words (and watch our occasional videos). Because, seriously, if no one read this blog, I would’ve allowed it to join the millions of dead blogs floating around on the internet.

So sit back, relax, and enjoy TIB’s 1,000th review.

Notes: