REVIEW: Colgate Effervescent Mint MaxClean SmartFoam with Whitening

Colgate Effervescent Mint MaxClean SmartFoam with Whitening

Whoa, a toothpaste review! I know what questions are swirling in your head. “Is it bacon flavored? Did I accidentally visit theresponsiblebuy.com? What’s next, advice on my 401(k)?” No, no, and you can’t go wrong with index funds. Occasionally, TIB likes to offer reviews for products that can cleanse your bodies of all the sweets and fats we usually recommend. And since all of our Taco Bell posts already double as laxative reviews and I refuse to try out the Shake Weight until after a third date, I figured a toothpaste review best fits the bill.

According to the Colgate website, the new MaxClean with SmartFoam can clean hard to reach places because it has 30 percent more penetrating foam than regular toothpaste. For the purposes of this review, I guess we’ll just assume that more foam actually is better for cleaning your teeth, even though a quick Google search provides unsatisfactory evidence. I’ll also assume that Colgate decided to use this specific combination of capitalization and spacing in the product title because it somehow makes the toothpaste better at cleaning your teeth, and NOT because they wanted to make me incredibly angry by randomly mangling basic rules of English. A quick Google search on this question also provides unsatisfactory evidence, so I’ll let you decide which of these assumptions is a bigger stretch.

Colgate Effervescent Mint MaxClean SmartFoam with Whitening Naked

MaxClean with SmartFoam had a classically pleasant electric blue color, and the intensity of its mint flavor was pretty standard toothpaste fare. But within 20 seconds of brushing, I could notice a significant difference in foaminess. “30% extra foam” may have been a serious underestimation, as I had a really hard time not letting the foam dribble out of my mouth. After I was done brushing, my mouth felt much cleaner and tingly-er than it normally does. I suppose the toothpaste actually could have cleaned more hard to reach places than my regular toothpaste does; more likely, the overflow of foam just reached a greater surface area around my face and left my mouth feeling zestier more on the outside than within. Even if it’s the second explanation, I think that’s a big positive – in addition to cleaning my teeth, I want my toothpaste to make me feel refreshed after I use it.

On the negative side, the overflow of foam means I probably left dried toothpaste spots all around the sink and annoyed my roommate. Sorry about that, David. Oh, and thanks for buying toilet paper last week. If I wrote for theresponsiblebuy.com I would probably remember to buy basic household necessities at the supermarket instead of walking around the snack aisles asking the store associates if they know whether the next shipment of Twinkies will include the Strawberry Crème ones. (They never know.)

Anyway, if you’re like me and want your toothpaste to help you feel awake and refreshed in the morning, definitely buy the Colgate MaxClean SmartFoam. If you’re skeptical about the assumption that more foam is actually better for your teeth, find a good scientific answer and let us know. And if you’d prefer for me to go back to reviewing greasy and ridiculous foods, come back in two weeks and I promise I’ll revert to form. Who knows, maybe those Strawberry Crème Twinkies will finally have arrived!

Item: Colgate Effervescent Mint MaxClean SmartFoam with Whitening
Price: $2.50
Size: 6 ounces
Purchased at: Kmart
Rating: 7 out of 10
Pros: Produces a lot of extra foam. Leaves your mouth feeling cleaner (even if it’s not really any cleaner). Theresponsiblebuy.com. Index funds for your 401(k). Shake Weight commercials. My roommate buying toilet paper last week.
Cons: Unclear if more foam is better for your teeth. Capitalization and spacing of the product title makes me angry. Leaving dried toothpaste spots everywhere. Creeping out the supermarket store associates.

Colgate Max Fresh Kiss Me Mint

I need a Monica Lewinsky.

I’m not talking about the alcoholic beverage called Monica Lewinsky, which includes blue curacao liquor (representing her infamous blue dress), coconut rum (representing the infamous stain on her blue dress), vodka, stirred with a cigar, and garnished with a mini black thong.

Nor am I talking about the ham-filled Monica Lewinsky sandwich, the head-bobbing Monica Lewinsky dance, or the Monica Lewinsky tooth brushing technique.

What I’m trying to say is that I need an intern here at The Impulsive Buy.

Preferably a woman, even an ugly one, like that Sanjaya chick on American Idol.

Oh wait, I’ve just been told that Sanjaya is a dude. Are we sure about that?

Anyway, TIB needs an intern because I don’t really have a way to find out whether the Colgate Max Fresh Kiss Me Mint toothpaste actually makes me kissable or makes my kisses taste delicious. I know lots of beer with Barry White music playing in the background makes me kissable and so does a paper bag over my head with a picture of Luke Wilson’s face taped to it.

Having a female intern would give me someone I could make out with — for review purposes only — and she would be able to give me instant feedback on how effective the Colgate Max Fresh Kiss Me Mint toothpaste is. Sure I could turn to anyone of my usual make out partners; my pillows, my bathroom mirror, or the Winona Ryder wallpaper on computer monitor, but none of them would give me feedback.

Well actually the computer monitor does make my lips warm, my pillows might give me pimples around my mouth, and my bathroom mirror might give me herpes, but those are not the types of feedback I’m looking for.

As you can see from the picture, the Colgate Max Fresh Kiss Me Mint toothpaste is packed with mini breath strips. Just like the gold flakes in Goldschläger, the breath strips seem to be there only for decoration because they don’t make the toothpaste any more minty than others.

However, its minty berry flavor is good and its minty sweet taste reminds me of a kid’s toothpaste, which makes brushing a little enjoyable instead of the repetitive necessary chore that it is. So I guess with its good minty berry flavor, it could possibly make me kissable…or tolerable.

If I had an intern right now to make out with, they would probably agree with me. Heck, I’m at the point that I would even consider a dude as an intern. Hey, it’s not gay if it’s done for review purposes, I imagine I’m making out with Eva Longoria, and most importantly, I don’t get an erection.

Item: Colgate Max Fresh Kiss Me Mint
Price: $3.29
Purchased at: Wal-Mart
Rating: 3 out of 5
Pros: Minty berry flavor is good. Kind of reminds me of a kid’s toothpaste. Female interns. Possibly makes me kissable or tolerable. Lots of beer definitely makes me kissable.
Cons: Mini breath strips are useless. Having sexual relations with female interns. Sanjaya is still on American Idol. TIB’s lack of an intern. My current make out partners: my pillow, my bathroom mirror, and my monitor wallpaper of Winona Ryder.

Colgate Max Fresh With Mini Breath Strips Toothpaste

Colgate Max Fresh With Mini Breath Strips Toothpaste

I figured this Christmas season would be a great time to test the new Colgate Max Fresh With Mini Breath Strips toothpaste because I could probably get some lip action with the help of some mistletoe.

Although I have to admit, I’ve never kissed anyone under the mistletoe before. Actually, I’ve never seen real mistletoe and I didn’t know how to get my hands on some.

Despite my best efforts, I couldn’t find any real mistletoe, but I did find some fake mistletoe at a craft store.

So armed with my fake mistletoe, I ventured out to see if some lucky lady would give me a kiss. Unfortunately, even with the mistletoe, I couldn’t get any takers.

Now I’m not too sure why I didn’t get any lip action. It could have been how I asked:

When I first saw you, I was like “Whoa.”
You are so beautiful, you know.
Come here and let me kiss you under the mistletoe.

Nah, it couldn’t be that, because that’s frickin’ poetry that would make any woman’s heart melt like butter in the microwave.

Now that I think about it, maybe I got rejected because I recited the poem like I was a 1970’s pimp.

Anyway, if you haven’t seen this new toothpaste from Colgate, it’s a gel that contains tiny breath strips, which gives the toothpaste a nice winter bite. Kind of like a York Peppermint Pattie.

That bite eventually turns into a little burn, somewhat like the ones Listerine and Selsun Blue give you, which eventually you’ll get used to. But that burn is a good thing because in my years of experience with personal care products, I have learned two important rules: (1) The more it burns, the more it’s working. (2) When it starts burning away flesh, it’s not working anymore.

Since I didn’t get a chance to kiss anyone, I don’t know how fresh my mouth was after using the Colgate Max Fresh With Mini Breath Strips toothpaste.

However, I do know that it certainly didn’t help make me fresh with the ladies.

Item: Colgate Max Fresh With Mini Breath Strips Toothpaste
Purchase Price: $3.79
Rating: 6 out of 10
Pros: Mini breath strips give the toothpaste a nice minty bite. Nice minty burn. Helps whiten teeth. My poetry can rock a woman’s world.
Cons: Fresher than I am. Toothpaste is a little too liquid. Pricey for only 4 ounces.