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REVIEW: Wrigley’s 5 Focus Gum (Peppermint & Spearmint)

Written by | August 22, 2013

Topics: 5 Rating, Gum, Wrigley

Wrigley's 5 Focus (Peppermint & Spearmint)

If I was a gamer, playing Call of Duty in multiplayer mode with a bunch of foul-mouthed teenagers who also spew a lot of racist slurs, I wouldn’t need to chew on Wrigley’s 5 Focus Gum to concentrate. I’d just use the rage I feel towards those ignorant little cocks and direct it towards the game.

Or, if I was a programmer writing code for my own photo sharing website or iPhone game, I wouldn’t need “An Eye-Opening” peppermint or spearmint gum to get me to stay on track. All I need to maintain my attention is a Photoshopped desktop image of me in a hot tub filled with money and women to remind me of all the money and women I’ll have when I become a millionaire from my website that allows visitors to upload captioned pictures of manatees or my iPhone game called Cut the Fruit with Angry Friends.

So how does Wrigley’s 5 Focus Gum help one focus?

It does so with what I would usually consider a distraction — an intense burst of mint. Well, maybe “intense” is too strong of a word. While it almost cleared my sinuses and made my mouth feel like I was sucking on a can of menthol shaving cream, my oral cavity has been mintspanked harder by the much more curiously stronger Altoid.

The mint burst from the gum lasts for about 30 seconds and lingers at an above average intensity for about two minutes. After that, the gum becomes regular peppermint and spearmint gum. The cooling sensation does hang around in the mouth for 15-20 minutes, so if you’re planning to make out with someone, that is your time frame.

But does Wrigley’s 5 Focus Gum help one focus?

Yes, but not for the reason you think. There are studies out there that show chewing on any gum helps with concentration. So you could chew on a piece of Fruit Stripe gum and then spit it out 15 seconds later when the flavor runs out. Or you could chew on any of the other Wrigley’s 5 Gum flavors that aren’t named Focus to help you focus.

Wrigley's 5 Focus (Peppermint & Spearmint) Closeup

But, as I mentioned earlier, I feel the burst of mint is more of a distraction. Well, for me it is. I don’t know if I’m the only person who does this, but whenever I pop something into my mouth that’s minty and clears my sinuses, I like to breathe through my nose in order to feel the cooling sensation. I’m more focused on that than whatever task might be in front of me.

Overall, I can’t help but think that Wrigley’s 5 Focus Gum, which comes in pellet form, is pretty much just Wrigley’s Eclipse Gum in a black resealable pouch. Sure, it’ll help freshen my breath and it may help me concentrate, but if I was a blogger who ran a semi-popular junk food site, I think a deadline and some caffeine would do a better job at helping me keep focus.

(Nutrition Facts – 2 pieces – 5 calories, 0 grams of fat, 0 milligrams of sodium, 2 grams of carbohydrates, 0 grams of sugar, 2 grams of sugar alcohol, and 0 grams of protein.)

Item: Wrigley’s 5 Focus Gum (Peppermint & Spearmint)
Purchased Price: $1.89
Size: 15 pieces
Purchased at: Safeway
Rating: 5 out of 10 (Peppermint)
Rating: 5 out of 10 (Spearmint)
Pros: Freshens breath. Lingering mint. Cool black resealable pouch. Getting rich from an iPhone game. Chewing gum can help with concentration. Getting rich from a popular manatee meme website. Fruit Stripe gum for 15 seconds.
Cons: Intense minty burst feels more like a distraction. Not nearly as intense as Altoids. Gimmicky. It seems like they took Eclipse gum and put it in pouches. Gamers who spew racist slurs. Fruit Stripe gum after 15 seconds.

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NEWS: Wrigley’s Hubba Bubba Set To Release Dr Pepper and Orange Crush Gums

Written by | September 19, 2012

Topics: Gum, Wrigley

Dr. Pepper

In the 1980s, there was a Dr Pepper-flavored gum with a liquid center produced by a Wrigley subsidiary called Amurol, which also produced A&W Root Beer, RC Cola, and 7Up bubble gum. Oh, Amurol also produced Mr. T Gold Chain chewing gum. These soda-flavored gums were also discontinued in the 1980s.

However, Dr Pepper fans will soon get to experience The Dr in chewable form when Wrigley releases Hubba Bubba Dr Pepper gum later this year. Oh, but that’s not all soda-flavored gum chewing fans. There will also be an Orange Crush-flavored Hubba Bubba as well.

Each pack will contain five pieces, but we’re not sure if it will have a gushing liquid center like the original Dr Pepper gum.

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REVIEW: Extra Dessert Delights Root Beer Float Gum

Written by | June 5, 2012

Topics: 5 Rating, Gum, Wrigley

Extra Dessert Delights Root Beer Float

Since the dawn of stuff, people have been looking for a way to get their dessert fix on for a mere five calories. While early attempts by our ancestors to eat grass and cut pieces of cake just really, really small yielded lackluster results, the efforts of Wrigley and their Extra Dessert Delights gum have recently revolutionized the way we experience dessert.

No longer forced to choose between extreme portion control or insane feats of metabolic fitness to combat the effects of grandma’s apple pie or a container of mint chocolate chip ice cream, we can now chow down on our favorite sweets for the caloric equivalent of an ounce of chopped radishes.

This summer, Wrigley expanded their temping Extra Dessert Delights line of sugar-free gums with a root beer float-flavored variety.

I was an early convert to Extra’s Dessert Delights and have now tried all the flavors, including the now-defunct Rainbow Sherbet flavor (still mourning that one, for what it’s worth). So there was no question I’d be buying the new Root Beer Float gum, eschewing the ever-present threat of becoming a human whoopee cushion, all thanks to those lovely sugar alcohols, which, if I’m not being clear enough, will give you more gas than Saudi Arabia.

I like my Root Beer crisp, rough around the edges, and on the high side of the carbonation spectrum (think Barq’s) and won’t waste time on that smooth A&W crap that might as well be cream soda. No, I’m a Barq’s man, dammit, and when it comes to proper root beer float construction, I won’t settle for no boxed Walmart Frozen Dessert nonsense to pair with my soda. Nope, its good old fashioned, full fat vanilla bean hard ice cream for me, and anything less is a travesty that should be banished from these here United States.

The root beer flavor of Extra’s gum doesn’t have that hard and slightly bitter bite, and it sure doesn’t have the kind of carbonation that will help me win a burping contest with my nine-year-old cousins. It does, however, have a proper balance of vanilla and spice, with a prerequisite sweetness to please anyone not horribly averse to the long litany of artificial sweeteners used in its construction.

Extra Dessert Delights Root Beer Float Closeup

Sadly, Extra Dessert Delights Root Beer Float is another gum that suffers from the time-space continuum of the gum paradox, which, if you’re unfamiliar, confirms the very fact that the better tasting the gum, the less time the flavor lasts. I got a good minute of strong root beer float flavor from my sticks, but after that, it’s the law of diminishing returns. Unlike a real root beer float, you can’t even burp up the taste hours later.

And this, my friends, leads to the greatest travesty of all. Remember those hard-learned lessons regarding sugar alcohol consumption? In my efforts to keep a constant and bottomless root beer float going (and at a mere 10 sticks, only 50 calories) the laws of nature eventually caught up to me. I need not say more.

Extra’s new Dessert Delight’s Root Beer Float Gum tastes like a root beer float, but it doesn’t impress me. For it to impress me, Extra would have to pull a page from Willy Wonka and either A) Make the gum change from apple pie to strawberry shortcake to key lime pie to root beer float without making me turn into a gigantic blueberry or B) Come up with a way to make the flavor last more than a minute.

Given how far we’ve come as a culture in gum flavor development, it amazes me this hasn’t happened yet. Finally, let’s be real, Extra. When it comes to your sugar alcohol warning, tell it like it is. Attempting to recreate a never-ending root beer float may not leave you burping, but it will leave you feeling like the human equivalent to a whoopee cushion in the hands of an overzealous 10-year-old.

(Nutrition Facts – 1 stick – 5 calories, 0 grams of fat, 0 milligrams of sodium, 2 grams of carbohydrates, 0 grams of sugar, 2 grams of sugar alcohol, and 0 grams of protein.)

Other Extra Dessert Delights Root Beer Float Gum reviews:
Mmm…Deliciousness
The Mind of a Big Cat

Item: Extra Dessert Delights Root Beer Float Gum
Price: $2.00
Size: 3 pack/15 sticks
Purchased at: Giant
Rating: 5 out of 10
Pros: Tastes like a root beer float. Smells like a root beer float. Good balance of vanilla and sassafras flavor. Smooth. Only 5 calories a stick. An All-American summer.
Cons: Gum paradox strikes again. Excessive consumption of sugar alcohols. No bite. No smooth, creamy richness component. Mug not included. Sugar alcohols.

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REVIEW: Limited Edition Extra Dessert Delights Rainbow Sherbet

Written by | January 30, 2012

Topics: 6 Rating, Extra, Gum, Wrigley

Limited Edition Extra Dessert Delights Rainbow Sherbet

Wrigley says their new Limited Edition Extra Dessert Delights Rainbow Sherbet gum is made up of the flavors orange, lemon, and lime. So I was hoping a stick of it would look like a vertical strip cut off from a Rastafarian flag, but it was just pink.

Of course, I should’ve easily guessed the gum’s color because the packaging has so much pink that I’m disappointed the profits from this gum don’t go to breast cancer research.

To be honest, I had forgotten what rainbow sherbet tastes like so I headed to the nearest supermarket to pick some up. Unfortunately, all the store had was a 4-quart pail of rainbow sherbet, so if you invite me to your Super Bowl party, guess what I’m bringing.

After chewing on a piece of Limited Edition Extra Dessert Delights Rainbow Sherbet gum and eating a little rainbow sherbet straight from the 4-quart pail using the smallest spoon I could find, I thought the gum didn’t really taste like rainbow sherbet. Instead it had a generic mild citrus flavor, which eventually became more lime-ish the more chewed on it. I also noticed the sherbet has a sourness that the gum lacks.

Limited Edition Extra Dessert Delights Rainbow Sherbet Closeup

With all of that said, I have to say the Limited Edition Extra Dessert Delights Rainbow Sherbet gum has a good flavor, even though it’s not rainbow sherbet. It’s a pleasant soft chew and the flavor lasts for a decent amount of time.

And thank goodness it has all of these traits because it seems it’s only available in packs of three. So if this gum sucked, guess what I also would’ve brought to your Super Bowl party.

(Nutrition Facts – 1 stick – 5 calories, 0 grams of fat, 0 milligrams of sodium, 2 grams of carbohydrates, 0 grams of sugar, 2 grams of sugar alcohol, and 0 grams of protein.)

Item: Limited Edition Extra Dessert Delights Rainbow Sherbet
Price: $2.17
Size: 3 pack/15 sticks
Purchased at: Target
Rating: 6 out of 10
Pros: Good flavor. Sugar free. Low calorie. Pleasant chew. Flavor lasts. Being irie. Super Bowl parties.
Cons: Doesn’t taste like rainbow sherbet. Having to buy a 4-quart pail of rainbow sherbet. Gum is not multicolored. Lot of pink, but no money going to breast cancer research.

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NEWS: Wrigley’s 5 RPM Gum…Yep, More Wrigley’s 5 Gum Flavors Coming Out of Wrigley’s Birth Canal

Written by | January 4, 2012

Topics: Gum, Wrigley

Tachometer

A wise white man with lines in his head was once asked, “Will it ever stop?” The wise white man replied, “Yo, I don’t know.” And that is the same answer Wrigley would probably give if they were asked when their Wrigley’s 5 line would come to an end. It’s not stopping this year, because they recently released their new Wrigley’s 5 RPM gum.

What does RPM stand for? If you don’t own a record player or don’t look at the tachometer in your car’s dashboard, it’s revolutions per minute. But since Wrigley’s 5 is supposed to be the “cool” gum, the marketing folks at Wrigley probably gave a different cool meaning for RPM, like Really Punk MMMMM.

Just like with Wrigley’s 5 React offshoot, Wrigley’s 5 RPM comes in two flavors: fruit and mint. Actually, to be more accurate, it’s “an energizing fruit flavor” and “a relaxing mint flavor.”

Wrigley’s 5 RPM gum is appearing in stores now and just like all 5 gum flavors they’ll come in stylish black packs with 15 sticks per pack.

Permalink | 33 Comments