REVIEW: Mtn Dew Black Label

Mtn Dew Black Label

I’m probably not your typical college student.

“Oh, you guys are going to a party? Which one? I was always a fan of Mario Party 4. Should I bring a controller?”

“Football game? No, but I do have these awesome Limited Edition Little Debbie Football Brownies! They’re really just the same as their Easter Egg Brownies, and…hey, where’d everybody go?”

This mindset is why Mtn Dew’s sleek new Black Label variety probably isn’t for me. It’s being sold in limited college markets until its nationwide release in 2016, so I believe the idea is that this drink would be a perfect chaser at a party or a tasty, highly caffeinated pick-me-up before a round of Ultimate Frisbee on the quad.

But this “Crafted Dark Berry” Dew is flavored with herbal bitters and grape juice concentrate, so my immediate reaction was less “cool” and more “could this be the spiritual successor to grape-flavored Mountain Dew Pitch Black? Holy s***, Halloween is coming early this year!”

So I hustled over to my university convenience store and bought a can. At the register, I considered throwing in a box of condoms to up my “cool factor” in the eyes of the cashier, but instead I bought a Hostess Jumbo Honey Bun. Oh well, 1 out of 2 ain’t bad.

Mtn Dew Black Label 2

The light violet soda looks like a cross between a mad scientist’s concoction and the Creature from the Black Lagoon’s sinister bathwater, which is the reason I poured it into a laboratory-themed cup. It certainly isn’t because I don’t actually own any real glasses. That would be ridiculous!

The carbonation here is much more mild than other Dews, producing a smooth gulp that doesn’t sting your throat. As for the much hyped-up flavor, the prominent tang of the grape juice does make it taste a lot like Pitch Black (or at least how I remember it tasting; 10 years after Pitch Black’s release, my taste buds may have become senile and forgetful).

However, the complex “dark berry” makes Black Label taste more like Pitch Black that was diluted with Ghoul-Aid and a liquefied package of Kellogg’s Fruity Snacks. In layman’s terms, this means there’s the slightly sour grape beginning, which is dark and a bit bitter. It’s almost like the folks at Mountain Dew barrel-aged a bunch of Welch’s.

This is paired with a bit of puckering blackberry tartness and hints of sweet, artificial blueberry. The added ingredient of orange juice also gives the drink a citrus finish that reminds me of 2007’s Halo 3 Mountain Dew Game Fuel (which I still have three sealed cans of sitting in my basement. Seriously, how am I not more popular on campus?).

Mtn Dew Black Label 3

This charming mixture of nostalgic flavors puts Black Label right up there with original Game Fuel in my personal pantheon of best Dew varieties. However, the mellow mouthfeel of the drink makes me wish for more fizz, as a stronger bubbly bite would likely give the drink’s sour and tangy flavors more of a memorable impact. Instead, the lingering sweetness from the drink’s 100 percent real sugar leaves me with a bit of an uncomfortable, gritty glaze in the back of my mouth.

Regardless, fans looking for a more refined and energizing Dew won’t be disappointed. And if you’re just looking to channel the ghost of Pitch Black in time for Halloween, put down your Ouija Board, ‘cause it won’t get much closer than this.

Now, as I was saying: the Easter Egg Brownies are also very similar to Little Debbie’s Pumpkin and Seashell Brownies, but…hey, wait, come back!

(Nutrition Facts – 16 ounces – 210 calories, 0 grams of fat, 85 milligrams of sodium, 54 grams of carbohydrates, 53 grams of sugar, 0 grams of protein, and 83 milligrams of caffeine.)

Item: Mtn Dew Black Label
Purchased Price: $1.89
Size: 16 oz. can
Purchased at: Campus convenience store
Rating: 8 out of 10
Pros: A holy trinity of Pitch Black, Ghoul-Aid, and fruit snacks. Halloween in beverage form. Junk food séances. Encyclopedic knowledge of Little Debbie. Mario Party 4.
Cons: Unpleasant throat coating. Bite strength is less “Dracula” and more “Edward Cullen.” The thought of drinking 8-year-old Game Fuel. Trading my reputation for a Jumbo Honey Bun.

FAST FOOD NEWS: Dunkin’ Donuts BlenDDed Shakes

Dunkin Donuts Blendded Shakes

Dunkin’ Donuts is testing milkshakes.

Impulsive Buy reader Joshua took this photo of Dunkin’ Donuts’ BlenDDed Shake samples at a location in Davie, Florida. As you can see in the picture, the whipped cream and sprinkles-topped treat is available in strawberry, chocolate, and vanilla.

It’s a bit weird to see Dunkin’ Donuts do shakes because its sister company is Baskin-Robbins, which does milkshakes. It like if the companies under Yum Brands umbrella decided offer menu items that they don’t specialize in. For example, Pizza Hut coming out with tacos like Taco Bell, or KFC offering pizza.

If you’ve tried the Dunkin’ Donuts BlenDDed Shakes, let us know what you think of it in the comments.

SPOTTED ON SHELVES – 9/1/2015

Here are some interesting new and limited edition products found on store shelves by us and your fellow readers. If you’ve tried any of the products, share your thoughts about them in the comments.

Safeway Select Limited Edition Cookie Butter Swirl Premium Ice Cream
Safeway Select Limited Edition Cookie Butter Swirl Premium Ice Cream

Safeway Select Limited Edition Salted Caramel Butter Pecan Premium Ice Cream
Safeway Select Limited Edition Salted Caramel Butter Pecan Premium Ice Cream

Cookie Butter Swirl and…who cares, there’s Cookie Butter Swirl. (Spotted by Charmi at Safeway and Marvo at Safeway.)

Among Friends Alec's Brownie Mix
Among Friends Alec’s Brownie Mix

Who’s Alec? Why does he have a brownie mix? Or maybe Alec is a she? Why does she have a brownie mix? Can I be Alec’s friend? If I become Alec’s friend, can I get my own brownie mix? Or cookie mix? Do I have to be a friend? Can I be an acquaintance? (Spotted by Sylvia at Target.)

Kroger Selects Chicken & Cheese Cornbread Sandwiches
Kroger Selects Chicken & Cheese Cornbread Sandwiches

I’m looking at the cornbread bun and thinking, “Oh no. I can now imagine Taco Bell coming out with a Cornbread Taco.” Thanks, Kroger! (Spotted by Sunny at Kroger.)]

Herr's Sweet Thai Chili Potato Chips
Herr’s Sweet Thai Chili Potato Chips

Herr’s should change their slogan to “It’s Herrific!” You know, like “It’s terrific.” It’s Herrific! Herrific…Horrific. Oh. Never mind. (Spotted by Robbie at Walmart.)

Thank you to all the photo contributors! If you’re out shopping and see an interesting new or limited edition product on the shelf, snap a picture of it, and send us an email (theimpulsivebuy@gmail.com) with where you found it and “Spotted” in the subject line. Or reply to us (@theimpulsivebuy) on Twitter with the photo, where you spotted it, and the hashtag #spotted. If you do so, you might see your picture in our next Spotted on Shelves post.

Also, if you’re wondering if we’ve already covered something, search our Flickr photos or use the Google Search box on the right (or below if you’re on a mobile device) to find out.

FAST FOOD NEWS: Wendy’s Creamy Sriracha Sauce

Wendy s Creamy Sriraacha Sauce

Wendy’s is advertising a new $4 10-piece chicken nuggets, small fries, and small drink combo. Along with this limited time only deal, the fast food chain is also introducing a new Creamy Sriracha Sauce that customers can dunk their nuggets into.

Welcome to the sriracha party, Wendy’s!

If you’ve tried the new sauce, let us know what you think of it in the comments.

(Image via Wendy’s Facebook page)

SPOTTED ON SHELVES: Bourbon Barbecue Chicken Pringles (Target Exclusive)

Bourbon Barbecue Chicken Pringles (Target Exclusive)

Pringles did a great job with their previous chicken flavor, so I have high hopes for this one. Chip Review tried them. (Spotted by Dustin at Target.)

If you’re out shopping and see an interesting new or limited edition product on the shelf, snap a picture of it, and send us an email (theimpulsivebuy@gmail.com) with where you found it and “Spotted” in the subject line. Or reply to us (@theimpulsivebuy) on Twitter with the photo, where you spotted it, and the hashtag #spotted. If you’ve tried the product, share your thoughts about it in the comments.

Also, if you’re wondering if we’ve already covered something, search our Flickr photos or use the Google Search box on the right (or below if you’re on a mobile device) to find out.