SPOTTED ON SHELVES: Cheerwine Squeeze

Cheerwine Squeeze

Hey people who live in the Southeast and want something cold to drink to help cool you down! You can now get Cheerwine with a little bit of lemon, lime, and orange flavoring. (Spotted by Bree B. at Walmart.)

If you’re out shopping and see an interesting new or limited edition product on the shelf, snap a picture of it, and send us an email (theimpulsivebuy@gmail.com) with where you found it and “Spotted” in the subject line. Or reply to us (@theimpulsivebuy) on Twitter with the photo, where you spotted it, and the hashtag #spotted. If you’ve tried the product, share your thoughts about it in the comments.

Also, if you’re wondering if we’ve already covered something, search our Flickr photos or use the Google Search box on the right (or below if you’re on a mobile device) to find out.

REVIEW: Lay’s Do Us a Flavor New York Reuben Potato Chips

Lay’s Do Us a Flavor New York Reuben Potato Chips

At the risk of offending those of you who actually liked the Lay’s Chicken and Waffles Potato Chips, I’m of the mindset that the whole Do Us a Flavor competition has been one of the more impressive fails of snack food marketing over the past few years.

Why do I say that? Well, because I still cringe at the thought of 2013’s aforementioned Chicken and Waffles chips, my taste buds panic whenever I’m around mangos, and I still have a nearly full bag of the Cappuccino chips buried somewhere in my pantry.

Come to think of it, I probably haven’t made it through a full bag combined of the past Do Us a Flavor finalists I’ve tried. Meanwhile, my unquestionably brilliant idea for a chip based on the flavors of a sandwich — Buffalo’s iconic Beef on Weck — has been shot down each of the past three years.

Given my past history with Do Us a Flavor, I was ready to write this year off until I saw the finalist chips. All I can say is, “Nice job, America.” You’ve obviously outgrown your suggestions for flavors that have no business on a potato, and finally thought strategically about the chips you want to eat. You’ve even managed to get another iconic New York sandwich on there — the Reuben.

(Seriously, why don’t more chips taste like sandwiches? Sandwiches are delicious, and everyone likes them. Oh shit. Now that I’ve said that, one you is probably going to suggest we start making Peanut Butter and Jelly flavored potato chips, aren’t you?)

Lay’s Do Us a Flavor New York Reuben Potato Chips 2

The Reuben sets the bar pretty high in terms of sandwich flavors but man do these chips deliver, starting with this distinct caraway and rye smell that emanates from the bag. If you’ve ever been to a good, old-school Jewish deli than you know the smell. The taste is familiar to anyone who’s ever had a Reuben, with strong notes of all those classic pickling spices and the tangy, fermented bite of sauerkraut. It’s a great taste and not the least bit overpowering, giving way to a hint of sweet and acidic tomato and a more potent, but mellow, buttermilk and cheese aftertaste.

It’s really an impressive array of flavors, and one in which every component of the sandwich is represented in one form or another. What’s most striking is that none of the flavors dominates or overtakes another, an important element in a sandwich which such a heavy connotation. If anything, the initial taste of caraway, then sauerkraut, and finally tomato (the Russian dressing) and cheese, mirrors the progression of flavors you’d get when biting into an actual Reuben. Heck, even the crunchy chips have a sort of buttery aftertaste that can’t help bring to mind griddled bread, going a long way to create the flavor of not just sandwich components, but an actual sandwich.

Lay’s Do Us a Flavor New York Reuben Potato Chips 3

More than anything else, these sandwiches chips are downright addictive. There’s nothing which says passing the litmus test of a potato chip’s noshability than reaching into the bag to grab another chip while writing your review, only to discover you’ve just consumed an actual Reuben’s worth of calories in potato chips. If I do have a small gripe it’s that there’s nothing really meaty about the chips. I didn’t get the flavor of the spices that make corned beef, well, corned beef.

Given my disastrous experiences with finalists from the past two years, the Do Us a Flavor promotion could’ve struck out with me this year if they didn’t give me something really good. Fortunately the New York Reuben Chips are really good, even if the Reuben may have actually been invented in Nebraska and not New York. Frankly, I could care less what the truth behind the origins of the sandwich are. I’m just glad I won’t be throwing away another full bag of Do Us a Flavor chips.

(Nutrition Facts – 1 oz – 150 calories, 90 calories from fat, 10 grams of fat, 1.5 grams of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 330 milligrams of sodium, 16 grams of carbohydrates, 1 gram of dietary fiber, 1 gram of sugar, and 2 grams of protein..)

Item: Lay’s Do Us a Flavor New York Reuben Potato Chips
Purchased Price: $2.48
Size: 7.75 oz bag
Purchased at: Walmart
Rating: 8 out of 10
Pros: Finally getting a Do Us a Flavor finalist that I actually want to eat. Caraway and Rye. Awesome sauerkraut and pickling spice flavor. Distinctive taste of Russian dressing and cheese. Crunchy, buttery aftertaste mimics griddled bread. Smells like a straight up Jewish deli.
Cons: Beef flavor in the corned beef is missing. Having to supply your own over-sized kosher pickle. Someone please make me my Beef on Weck flavored potato chips!

SPOTTED ON SHELVES: Trader Joe’s Brownie Crisp

Trader Joe's Brownie Crisp

When I first saw these, all I could think to myself was, “General Mills should come out with a Cookie Crisp Cereal spinoff called Brownie Crisp.” So get on that, General Mills. (Spotted by Margaret at Trader Joe’s.)

If you’re out shopping and see an interesting new or limited edition product on the shelf, snap a picture of it, and send us an email (theimpulsivebuy@gmail.com) with where you found it and “Spotted” in the subject line. Or reply to us (@theimpulsivebuy) on Twitter with the photo, where you spotted it, and the hashtag #spotted. If you’ve tried the product, share your thoughts about it in the comments.

Also, if you’re wondering if we’ve already covered something, search our Flickr photos or use the Google Search box on the right (or below if you’re on a mobile device) to find out.

FAST FOOD NEWS: Papa John’s Grilled Chicken Margherita Pizza and Bruschetta Cheesesticks

Papa John s Grilled Chicken Margherita

If you love fresh-cut Roma tomatoes, mozzarella cheese, and sauces made with basil and pesto, Papa John’s has got your covered. Their new Grilled Chicken Margherita Pizza features all of those ingredient plus grilled white meat chicken and Papa John’s signature sauce on a crispy thin crust.

Papa John s Bruschetta Cheesesticks

If you want to eat fresh-cut Roma tomatoes, mozzarella cheese, and basil pesto sauce as a side to your Grilled Chicken Margherita Pizza, you can order Papa John’s new Bruschetta Cheesesticks. A pizza sauce for dipping is also included. Unfortunately for those who don’t trust the internet, these cheesesticks can only be ordered online at Papa John’s website or via the Papa John’s mobile app.

If you’ve tried either one, let us know what you think of it in the comments.

(Image via Papa John’s website)

SPOTTED ON SHELVES – 7/28/2015

Here are some interesting new and limited edition products found on store shelves by us and your fellow readers. If you’ve tried any of the products, share your thoughts about them in the comments.

Archer Farms Coffee Concentrate, Coffee Beverage Mix

Archer Farms Coffee Concentrate, Coffee Beverage Mix

Archer Farms Chai Latte and Coconut Chai Black Tea Concentrate

Archer Farms Chai Latte and Coconut Chai Black Tea Concentrate

Shots! Shots! Shots! Shots! Shots shots shots! Note: Please dilute these before drinking them. Shots! Shots! (Spotted by Carla at Target.)

Krusteaz Bakery Style Oatmeal Scotchie Cookie Mix

Krusteaz Bakery Style Oatmeal Scotchie Cookie Mix

Scotch! Scotch! Scotch! Scotch! Scotchie scotch scotch! (Spotted by Sylvia at Vons.)

Braswell's Minions Jelly

Braswell’s Minions Jelly

Why aren’t these jars shaped like Minions? (Spotted by David M. at Walmart.)

Krispy Kreme Apple Danish, Raspberry Danish, and Cream Cheese Danish

Krispy Kreme Apple Danish, Raspberry Danish, and Cream Cheese Danish

I wonder when we’ll see prepackaged Dunkin’ Donuts donuts. (Spotted by Sara at Kroger.)

Thank you to all the photo contributors! If you’re out shopping and see an interesting new or limited edition product on the shelf, snap a picture of it, and send us an email (theimpulsivebuy@gmail.com) with where you found it and “Spotted” in the subject line. Or reply to us (@theimpulsivebuy) on Twitter with the photo, where you spotted it, and the hashtag #spotted. If you do so, you might see your picture in our next Spotted on Shelves post.

Also, if you’re wondering if we’ve already covered something, search our Flickr photos or use the Google Search box on the right (or below if you’re on a mobile device) to find out.