This probably says more about me than I’d like it to, but whenever I picture Santa, it’s as likely to be with a beer in his hand as a glass of milk (or Coca-Cola).  As in all things, I blame my upbringing — my parents, savvy operators that they were, convinced me early on that what Saint Nick could really use on Christmas Eve was something to take the edge off.  Over time this was phased out in favor of the more traditional milk, but there are home movies of me at about 2-3 years old, bringing out cookies and a glass of wine for Santa.  (Predictably, I spilled it on the carpet and, yes, I did try to pick the liquid up with my fingers.  I was not a smart child.)

Honestly, I’ve always pictured that right jolly old elf through more of a working class lens than I think most do.  The poor guy busts his ass all year long to meet the tightest delivery window on Earth, and as soon as he gets back home Christmas morning, no doubt all he wants is to take a load off in his favorite chair with a beer in one hand and the remote in the other.  Mrs. Claus does not get a lot of help around the house in January, is what I’m saying.

But what I didn’t realize until a couple of years ago is that Santa actually has a microbrewery at the North Pole.  It makes sense – you have to figure not every elf is cut out for crafting dolls and iPods, so the rowdier ones are put to work brewing Santa’s own personal ale, which he briefly makes available to the public every Christmas season.  Now that’s a man who has mastered the spirit of giving, as have I, so allow me to give you the low-down on a product that just might get you through the holidays in one piece.

Santa’s Private Reserve pours out a nice darkish red/copper color, exactly the hue you want in a winter beer.  (Summer beers must by law be golden yellow, of course.  Basically, summer beers should look like your pee when you’re really dehydrated, winter beers should look like you have kidney stones.)  I’m not usually one for smelling my drinks, but the aroma is pleasant, slightly citrusy.  I’m also not a beer snob, so I won’t bore you or myself by getting too technical; but it IS quite hoppy, which translates to bitterness. 

To me that’s a selling point, but be warned if wheat beers and Corona are more your style.  (College students will, of course, want to stick with Natty Light, as this is not a good beer for chugging out of a plastic cup with a ping pong ball in it.)  You’d normally expect a winter seasonal beer to have a lot of spices in it, but they’re understated if not nonexistent here, taking a back seat to more of a roasted caramel taste.  In terms of thickness, it’s about medium — certainly you’re not going to confuse it for Guinness, but don’t expect it to go down like your mother at a Molly Hatchet reunion tour either.

The ABV is 6.0 percent, pretty standard for a craft beer, although those of you who mainly drink light beers should be careful.  In my immediate post-college years I could have polished off three of these without feeling it, but these days more than one is enough to rosy my cheeks and merry my dimples.  That works in your favor, though, as Two-Drink Drew is 65 percent more likely to tell embarrassing family stories and use the word “ass” in reviews than Zero-Drink Drew.  (Both are preferable to Five-Drink Drew, who can’t figure out how to work a keyboard.)  And not that it should influence your purchasing decision, but the packaging is nice — simple artistic images of a cheerful Kris Kringle hoisting a tankard.  Skol!

I have no doubt there are better, far more knowledgeable beer drinkers than I who could describe this Christmas ale to you using terms like “mouthfeel” and “juniper” and “pretentious.”  I just know what I like, and I like this beer.  It’s bitter, it’s smooth, and it leaves you with a pleasing aftertaste long after you’ve finished drinking it.  Plus it makes you feel like you and Santa are old drinking buddies.

Sure, everyone gets presents, but you’re one of the privileged few the big guy allows to tap his personal stockpile.  It’s a special, manipulative marketing-driven feeling, and that’s something you can’t put a price tag on.  Or rather, you can, and it’s $11.59.  Not dirt cheap, but for a once-a-year treat, it’s worth it.

Item: Rogue Santa’s Private Reserve Ale
Price: $11.59
Size: 6 pack (12-ounce bottles)
Purchased at: Joe Canal’s
Rating: 8 out of 10
Pros: Stupid children.  Helps Santa recover from Christmas.  Good color.  Smooth and easy, like your sister.  Two-Drink Drew.  Tastes better than egg nog.
Cons: Bitter as an old man talking about today’s youth.  Not good for drinking games.  Misleading marketing – Santa doesn’t actually want to drink with me.  Not free, even if you make the “Nice” list.

Here are a few product reviews posted this week from other blogs we like.

Haagen Dazs Rum Raisin Ice Cream is an ex-girlfriend’s favorite flavor. When I see it in the store, it makes me think of her. When I think of her, it makes me wonder if I should friend her on Facebook. When I wonder if I should friend her on Facebook, I remember that I haven’t played Bejeweled Blitz in a long time. When I play Bejeweled Blitz, I forget to friend my ex-girlfriend on Facebook. (via Frozen Food Journal)

There’s a beer called Yellow Snow. I guess I’m going to have to call Old Milwaukee something else. (via TBQ)

Burger King now has a breakfast bowl that contains eggs, sausage, potatoes, onions, peppers and cheese. If The King wakes me up with one of them, I hope he also brings a fork so I can stab him. (via Hamburger Calculus and We Rate Stuff)

A chocolate egg that comes in a real eggshell. There’s a yolk out there that must be pissed. (via Foodstuff Finds)

Since I don’t drink anymore, I don’t have a use for an anti-hangover beverage. But I really could use an anti-Justin Bieber beverage because “Baby” keeps bumping in my head. (via Everyview)

I want you imagine Beavis from Beavis and Butt-Head. Then I want you to imagine him saying Chokito over and over again. You’re welcome. (via Jim’s Chocolate Mission)

Here are a few product reviews posted this week from other blogs we like.

I’m disappointed Hawaiian Punch Jelly Beans won’t turn my mouth red like actual Hawaiian Punch does. How else am I going to look like a Twilight fanboy? (via ZOMG Candy)

A Tip for Guys: I’m pretty sure giving heart-shaped Peeps to your sweetheart will not get you laid. (via Gigi Reviews)

I believe the Keebler Elves make their cookies to fatten humans so that we’re nice and plump when they eat us. I think one human could feed the whole tree. (via We Rate Stuff)

Hot damn! Kim Chi Cheetos! (via The Japanese Snack Food Review)

I once had a shot called German Death. All I need is the Irish Death Ale, French Death Champagne and Spanish Death Sangria to complete my journey along the European Road to Alcohol Poisoning. (via TBQ)

(Editor’s Note: Today’s review is based on the popular Bud Light Real Men of Genius ads. If you’ve never heard or seen these ads, check out this site to get a taste of them.)

Bud Light presents Real Men of Genius

(Real Men of Genius)

Today we salute you, Mr. Bud Light & Clamato Chelada Inventor.

(Mr. Bud Light & Clamato Chelada Inventor)

Combining the watery goodness of Bud Light with the tomato clam juiciness of Clamato is usually only done by mad scientists and really, really, really, really, really drunk people. You also added salt and lime, but those don’t help the fact that you probably created the most ghetto bloody mary ever. Dr. Frankenstein used scavenged body parts to create his monster, but your hodgepodge creation would probably make him squirm.

(I ain’t going to drink that!)

Those who have balls big enough to drink it may not be able to smell and taste the clams or the beer, but the tomato is there punching their senses with a salty tomato soup look, smell and taste that only hobos can love. It’s somewhat tolerable, didn’t make me gag too much and I might’ve been able to nurse it until it was gone, except you weren’t kind enough to put it in a regular 12-ounce can.

Oh no.

Instead you decided to put your clammy concoction in a huge 24-ounce aluminum jug, making it impossible to finish without it getting warm, which makes the Chelada feel like someone rinsed their mouth with it and spit it back into the can.

(You sadistic bastard!)

So crack open an ice cold Bud Light, Champion of the Clamato and Backer of the Bud Light, because you’re going to find out if it mixes well with Grey Poupon.

(Mr. Bud Light & Clamato Chelada Inventor)

(Nutrition Facts – 12 ounces – 151 calories, 0 grams of fat, 15.6 grams of carbohydrates, 1.9 grams of protein, and 4.2% alcohol/volume.)

(Editor’s Note: Thanks to the dozen or so people who recommended the Chelada. You are all sadistic bastards. Also, Second Rate Snacks reviewed the Budweiser version of the Chelada. And here’s another review.)

Item: Bud Light & Clamato Chelada
Price: $2.49
Size: 24 ounces
Purchased at: Wal-Mart
Rating: 1 out of 10
Pros: Didn’t make me gag too much. It contains alcohol. Bud Light Real Men of Genius ads.
Cons: Tomato punching your senses. Mixing Bud Light & Clamato. It comes in a 24-ounce can. Tastes much worse when warm. Would make Dr. Frankenstein squirm. Bud Light mixed with Grey Poupon.