The Impulsive Buy

NEWS: Kellogg’s Creates Made Up Dessert Name For Their Frosted Rainbow Cookie Sandwich Pop-Tarts

Rainbow

Update: Click here to read our Rainbow Cookie Sandwich Pop-Tarts review

If my protruding, slightly hanging gut is correct, I’ve eaten a lot of ice cream treats over the years, but I’ve never heard of a rainbow cookie sandwich, which Kellogg’s is attempting to recreate with their new Kellogg’s Frosted Rainbow Cookie Sandwich Ice Cream Shoppe Pop-Tarts.

Go and Google “rainbow cookie sandwich.” Or let me do it for you. You’ll see that Kellogg’s is trying to emulate the flavor of a dessert with a name that doesn’t seem to exist. Because if Google doesn’t know what it is, then it doesn’t exist.

Although, from the packaging, it looks like the rainbow chocolate chip crust, vanilla filling and chocolatey icing swirl on top is supposed to create a flavor that’s like an M&M’s Cookie Ice Cream Sandwich.

One Frosted Rainbow Cookie Sandwich Pop-Tart contains 200 calories, 6 grams of fat, 2 grams of saturated fat, 2 grams of polyunsaturated fat, 1 gram of monounsaturated fat, 0 milligrams of cholesterol, 200 milligrams of sodium, 35 grams of carbohydrates, less than 1 gram of fiber, 15 grams of sugar, 2 grams of protein and, like all Pop-Tarts, it’s fortified with a throng of vitamins and minerals.

Source: Kellogg’s website

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