The Impulsive Buy

NEWS: Lay’s Introduces Three New Regional Potato Chip Flavors and Two New All Over Kettle Cooked Flavors

I’m not sure I understand the reasoning behind Lay’s regional potato chips flavors, which are special flavors that represent the region and are only sold in the region. Why not share them with the rest of the nation? I’m pretty sure no one will be upset if someone outside of their region got to try their region’s chip. It’s as if Lay’s wants to leave money on the table.

As an impulsive person, and someone who runs a blog called The Impulsive Buy, I would buy all three new Lay’s regional flavors, and I’m sure many other impulsive people would too. If I only get one flavor I’m going to buy only one. It’s simple math. You can either get my money for one bag or you can get my money for three bags. As a company that has to report to shareholders, I’m pretty sure me buying three bags instead of one would sound much better to them.

So what are the three new Lay’s regional flavors I can’t buy all at one time?

The Northeastern U.S. will get Lay’s Honey Mustard, a tangy mustard combined with a little bit of honey. Midwesterners will get Lay’s Creamy Garden Ranch, a mixture of sour cream with spices and cucumbers. Those in the Southwestern part of the U.S. will get Lay’s Chipotle Ranch, a combination of sour cream, buttermilk ranch, chipotle spice, and green chilies.

Man, that Lay’s Chipotle Ranch does sound good. But, awww, I won’t be able to try it and stuff Lay’s pockets with money because I don’t live in the Southwestern part of the United States. Awww, shucks.

A one-ounce serving of Lay’s Honey Mustard has 160 calories, 10 grams of fat, 1 gram of saturated fat, 80 milligrams of sodium, and 16 grams of carbohydrates. A serving of Lay’s Creamy Garden Ranch has 160 calories, 10 grams of fat, 1 gram of saturated fat, 160 milligrams of sodium, and 15 grams of carbohydrates. Lay’s Chipotle Ranch has 160 calories, 10 grams of fat, 1 gram of saturated fat, 170 milligrams of sodium, and 15 grams of carbohydrates.

While I won’t be able to try all of Lay’s new regional flavors, I will have the chance to taste the two new Lay’s Kettle Cooked flavors — Creamy Mediterranean Herb and Spicy Cayenne & Cheese — since both flavors are available nationwide.

An ounce of Lay’s Kettle Cooked Creamy Mediterranean Herb has 150 calories, 9 grams of fat, 1 gram of saturated fat, 140 milligrams of sodium, and 16 grams of carbohydrates. Lay’s Kettle Cooked Spicy Cayenne & Cheese has 150 calories, 9 grams of fat, 1 gram of saturated fat, 140 milligrams of sodium, and 16 grams of carbohydrates.

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