Its packaging looks like yogurt. It’s in the yogurt section. But it’s not yogurt. It’s actually a type of cheese. Perhaps it should’ve been called I Can’t Believe It’s Not Yogurt. (Spotted by Erin at Giant.)
If you’re out shopping and see an interesting new or limited edition product on the shelf, snap a picture of it, and send us an email (firstname.lastname@example.org) with where you found it and “Spotted” in the subject line. Or reply to us (@theimpulsivebuy) on Twitter with the photo and the hashtag #spotted. If you’ve tried the product, share your thoughts about it in the comments.