The Impulsive Buy

SPOTTED ON SHELVES: Kellogg’s Pop-Tarts Gone Nutty Frosted PB & J Strawberry

Kellogg's Pop-Tarts Gone Nutty Frosted PB & J Strawberry

Surge is back. Crispy M&M’s will be back. And now PB&J Pop-Tarts are back. (For those of you who were born in the 1990s, there were PB&J Pop-Tarts in the 1980s.) I guess if the entertainment industry can reboot shows and movies from the 80s and 90s, the processed food industry can do the same with junk food. (Spotted by Josh at Walmart.)

If you’re out shopping and see an interesting new or limited edition product on the shelf, snap a picture of it, and send us an email (theimpulsivebuy@gmail.com) with where you found it and “Spotted” in the subject line. Or reply to us (@theimpulsivebuy) on Twitter with the photo and the hashtag #spotted. If you’ve tried the product, share your thoughts about it in the comments.

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