The Impulsive Buy

WAYSNACK MACHINE: Dulce de Leche Caramel M&M’s

Although it wasn’t sold on this rock in the middle of the Pacific Ocean, I was lucky enough to get my hands on a bag of Dulce de Leche Caramel M&M’s. A co-worker brought back several bags after a family trip to Southern California. And because I tend to kiss the butts of everyone I work with, she gave me one.

According to this AdAge article, Dulce de Leche Caramel M&M’s was marketed at Hispanics and introduced in August 2001, but only in five markets, which included Los Angeles, Miami, and San Antonio. The chocolate and caramel inside the candy shell were swirled, which seems odd since I don’t know of anyone who consumes M&M’s by biting them in half and looking at the chocolate.

I can’t remember if I liked them or loved them. But I’m guessing I loved them because I kept the wrapper, which is in the photo above. I mean, what kind of person would keep a wrapper of something they just like?

Sadly, Dulce de Leche Caramel M&M’s were on shelves for only a year because the product didn’t create a large enough following. But perhaps it was just ahead of its time. Dulce de leche is a common flavor now. There’s been dulce de leche Cheerios, Chips Ahoy cookies, Milano cookies, and hand wash.

Would you like Dulce de Leche Caramel M&M’s to make a comeback?

Exit mobile version