The Impulsive Buy

SPOTTED ON SHELVES: Trader Joe’s Partially Popped Popcorn with Butterscotch & Sea Salt

Trader Joe's Partially Popped Popcorn with Butterscotch & Sea Salt

The original version has butter and sea salt. This one has butterscotch and sea salt. Will there be a buttermilk and sea salt one in the future? (Spotted by Rachel C at Trader Joe’s.)

If you’re out shopping and see an interesting new product on the shelf, snap a picture of it, and send us an email (theimpulsivebuy@gmail.com) with where you found it and “Spotted” in the subject line. Or reply to us (@theimpulsivebuy) on Twitter with the photo, where you spotted it, and the hashtag #spotted. If you’ve tried the product, share your thoughts about it in the comments.

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