The Impulsive Buy

SPOTTED ON SHELVES: Kellogg’s Smorz Cereal (2015)

Kellogg's Smorz Cereal (2015)

Smorz Cereal is back! But the partially hydrogenated oils that were in the original aren’t! (Spotted by Adam at Dollar General.)

If you’re out shopping and see an interesting new product on the shelf, snap a picture of it, and send us an email (theimpulsivebuy@gmail.com) with where you found it and “Spotted” in the subject line. Or reply to us (@theimpulsivebuy) on Twitter with the photo, where you spotted it, and the hashtag #spotted. If you’ve tried the product, share your thoughts about it in the comments.

I noticed it no longer contains partially hydrogenated oils, which a lot of Kellogg’s kids cereals still have in small quantities. I wonder how it will taste? I liked Smorz but didn’t love it because the marshmallows would go bad quickly. I hope it’s better this time around, even though I would have brought back Eggo cereal if I was the one in charge. I hope this means they don’t kill Cinnabon cereal in the few places that still carry it.

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