The Impulsive Buy

REVIEW: Wendy’s Crispy Chicken BLT

“What if I want to buy it by itself?” I asked.

She responded, “You can buy it by itself but it’s from over here and doesn’t have bacon on it.” The cashier gestured at the value menu, at their value chicken sandwich. At least at this Wendy’s, they do not sell the Crispy Chicken BLT alone. I was being railroaded into buying a meal.

In a true “Mom, don’t tell me what to do” moment, I grimaced. Yes, Wendy’s is offering a “4 for $4” deal that is basically Frankenstein-ed value menu options, and is kicking it off with a new item, the Crispy Chicken BLT.

Here’s the thing: I have piecemealed together feasts from Wendy’s in the past. This is one of my favorite places to do it. But if you’re saying I have to buy a soda and I have to buy some fries, I’m going to push back a bit. No Frosty? No baked potato? As the combinations dwindle, it feels like Dave Thomas’ ghost hand is holding my head under a vat of Wendy’s chili as he mumbles something about how ground beef should have right-angled corners.

The meal comes with a sandwich, four nuggets, a soda and fries. And once the sandwich is unwrapped, it’s clear why it comes with friends. It’s pretty tiny. Turns out, it’s a Jr. Bacon Cheeseburger but with a fried white chicken patty replacing the beef.

The Crispy Chicken BLT boasts a two slices of bacon, a slice of American cheese, mayo, lettuce, and tomato on top of the patty. The bacon is crispier than I’m used to on other Wendy’s items, but it and the lettuce add a nice texture to the entire bite. The bun is soft but dry, and combined with the mild hum of the American cheese and mayonnaise, can get a little overbearing at times.

The chicken itself is fine—the white meat is free of soft bones (unlike a McChicken, sometimes) and contrasts nicely to the sodium boost the pork adds. The patty is nothing particularly special, similar to most other sandwiches on the value menu, but this seems to complement the other ingredients a tad better than the beef counterpart.

How was the rest of the meal? I would have liked a Frosty, to be honest. The fries seemed like overkill, but were fine. And surprisingly, I did not get sick of chicken, as I gulped down four nuggets no problem (didn’t they use to have five nuggets?).

I’m not a fan of the “4 for $4” promotion. It looks too much like 4-4-4, which gives off Illuminati vibes, and the entire situation definitely feels like paying for a cable package when all I need is Warriors basketball, the Property Brothers and the People v. OJ Simpson. “Kar-dash-i-an! Kar-dash-i-an!”

The sandwich is a decent value menu item, and four bucks is a pretty good price for a meal. Just lemme pick my own stuff, Wendy’s.

(Nutrition Facts – 440 calories, 24 grams of fat, 7 grams of saturated fat, 55 milligrams of cholesterol, 950 milligrams of sodium, 37 grams of carbohydrates, 5 grams of sugar, 1 gram of fiber, and 20 grams of protein.)

Purchased Price: $4 (includes meal)
Size: N/A
Purchased at: Wendy’s
Rating: 7 out of 10
Pros: Serviceable value menu item. Better than the Jr. Bacon Cheeseburger. Chicken and bacon go together well, lettuce adds a nice crisp.
Cons: Cheese and bread can overwhelm. You need to buy four things at once.