The Impulsive Buy

BACK ON SHELVES: Dreyer’s-Edy’s Limited Edition Birthday Cake and S’mores Light Ice Cream

Edy s Limited Edition Birthday Cake Light Ice Cream

Remember when Dreyer’s-Edy’s light ice cream containers looked different than their Grand ice cream? Anyhoo, Birthday Cake (a.k.a. Take the Cake) is back for the, um, I’ve lost track already how many times this flavor has returned. And S’mores was originally a limited edition flavor, then a regular flavor, and now back to being a limited edition. (Spotted by Erin K at Hy-Vee and Carla at Winco.)

If you’re out shopping and see an interesting new product on the shelf, snap a picture of it, and send us an email (theimpulsivebuy@gmail.com) with where you found it and “Spotted” in the subject line. Or reply to us (@theimpulsivebuy) on Twitter with the photo, where you spotted it, and the hashtag #spotted. If you’ve tried the product, share your thoughts about it in the comments.

Also, if you want to send in photos and are wondering if we’ve already covered something, don’t worry about it. Let us worry about it.

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