The Impulsive Buy

REVIEW: Kellogg’s Chocolate Frosted Flakes

On the back of the Kellogg’s Chocolate Frosted Flakes box, it says, “It’s the gr-r-eatest thing to happen to chocolate!”

I’m going to say being the SECOND attempt at fusing chocolate and corn flakes together in a breakfast cereal that’s part of a complete breakfast is NOT the gr-r-reatest thing to happen to chocolate.

THIS is the greatest thing to happen to chocolate.

Yes, for those of you who don’t follow cereal history, there was previous Frosted Flakes with chocolate, which was also not the gr-r-reatest thing to happen to chocolate. If it was, it would still be around. It debuted in 2011 and was called Frosted Flakes Chocolate or Choco Zucaritas and there was a version with marshmallow, which also wasn’t the gr-r-eatest thing to happen to chocolate.

This cereal’s creation involves a process similar to last year’s Cinnamon Frosted Flakes. The chocolate is mixed in with the frosting and then applied to the flakes using hard work and determination! I assume hard work and determination because all the cereal pieces look like they participated in a Spartan Race.

It smells like Cocoa Pebbles, which is one of my favorite cereals, so it’s off to a gr-r-reat start. While its aroma reminds me of Cocoa Pebbles, it’s not as sweet or as strongly flavored as the rice crisp cereal, which is due to not being completely coated with the cocoa frosting. But the semisweet chocolate used gives the cereal a natural cocoa flavor.

Because much of the underlying corn flake is exposed, it somewhat affects the cereal’s flavor. With the first few spoonfuls, the chocolate doesn’t instantly hit my tongue. Instead, it takes a few chews before it kicks in. Milk helps with this issue after it turns chocolatey because it’s as potent as what you get with Cocoa Pebbles and Cocoa Puffs.

While not as good as Cocoa Pebbles, I have to say Kellogg’s Chocolate Frosted Flakes is as good as or better than Cocoa Puffs. It’s also way better than the previous incarnation of chocolate-flavored Frosted Flakes, which had a weak cocoa punch.

But it still isn’t the gr-r-reatest thing to happen to chocolate, and I’m pretty sure chocolate thinks so too.

(Nutrition Facts – 3/4 cup without milk – 110 calories, 10 calories from fat, 1 gram of fat, 0.5 grams of saturated fat, 0 milligrams of cholesterol, 160 milligrams of sodium, 60 milligrams of potassium, 25 grams of carbohydrates, 0 grams of fiber, 10 grams of sugar, and 2 grams of protein.)

Purchased Price: $4.57
Size: 24.7 oz. box
Purchased at: Walmart
Rating: 7 out of 10
Pros: Better than the previous chocolate Frosted Flakes. Natural chocolatey flavor. Makes a strong chocolate milk in the bowl. Second tries.
Cons: It takes awhile for the cocoa flavor to kick in during the first few spoonfuls. Flakes could’ve been coated more throughly. Not the gr-r-reatest thing to happen to chocolate.