Yes, that is a Nike Swoosh on the bowl. Although LeBron isn’t on the box, his Nike LeBron 19 Low Magic Fruity Pebbles shoes are, which you can win. And if you do, you can sell it for a few hundred dollars. So for a few lucky individuals, these Magic Fruity Pebbles will truly be magical. Also, does the cereal turn the milk into Los Angeles Lakers purple? I hope so because it would be boring if it turned into pink again. (Spotted by Amanda Y at Kroger.)