I kind of wish General Mills called this Cinnamon Toast Crunch Waffle Crisp Cereal. (Spotted by Jason B at Walmart.)
If you’re out shopping and see new products, snap a picture of them, and send them in via an email (theimpulsivebuy@gmail.com) with where you found them and “Spotted” in the subject line. Also, if you want to send in photos and are wondering if we’ve already covered something or if they’re new, don’t worry about it. Let us worry about it.