REVIEW: Peanut Butter M-Azing & Crunchy M-Azing

Peanut Butter M-Azing & Crunchy M-Azing

Usually here at The Impulsive Buy we try to have reviews done a week in advanced, but last week we let our Labor Day vacation start really early, like around Tuesday.

So on the real Labor Day, The Impulsive Buy staff had to scramble for a review.

Okay, let me rephrase that. I had to scramble for a review, since I’m the only one who came into The Impulsive Buy Laboratory on Labor Day. Those bastards!

I checked The Official Impulsive Buy Cabinet, where we keep the stuff we’re going to eventually review and our lunches, but the only items in there were a container of one-year-old Tang, a can of refried beans, and four three-year-old cans of cream of mushroom soup.

Thank goodness for the national convenience store chain down the street. Open 24 hours a day, 7 days a week, and 365 days a year.

With only a dollar and some change, I felt like I was Rachael Ray on the Food Network. She has this show called $40 A Day, where she spends a day in some town and only has a $40 budget to eat breakfast, lunch, dinner, and a snack. Some of us at The Impulsive Buy watch the show religiously, because she’s a little dorky and really hot. Grrrowl!

Someone, who I won’t name, even has a shrine dedicated to her that consists of several 8 x 10 photos, her cookbooks, and a television/DVD combo that plays a continuous loop of her shows.

With very little money, I couldn’t buy much. Fortunately, I came upon something M-Azing in the candy aisle, Peanut Butter M-Azing and Crunchy M-Azing. Okay, I didn’t know if they were M-Azing or not because I did try them yet, but the price for them was M-Azing. They were on sale for 59 cents each, so I bought both.

M-Azing is basically M&M’s Minis in a chocolate bar. Not just any M&M’s Minis though, crunchy and peanut butter M&M’s. I was wondering if there was a plain and a peanut version, but then I realized how silly it would be to put plain chocolate M&M’s Minis in a chocolate bar and how hard it must be to make peanut M&M’s Minis.

After eating both in one sitting, because I was so bored and lonely in The Impulsive Buy Laboratory, I think M-Azing isn’t that M-Azing. Maybe it’s because I’ve been mixing M&M’s for years with other things like, putting them in chocolate pudding, in a peanut butter sandwich, on top of ice cream, mixing them with Yoo-Hoo, in trail mix, stuffing them into Twinkies, etc.

Don’t get me wrong, they are good, but like I said before, it just isn’t that M-Azing.

Item: Crunchy M-Azing & Peanut Butter M-Azing
Purchase Price: $0.59 each (on sale)
Rating: 6 out of 10
Pros: Cheap price. Good.
Cons: Not that M-Azing. If you’re going to call something M-Azing, it should be amazing.

REVIEW: Ice Breakers Liquid Ice

Liquid Ice

Erin, a loyal Impulsive Buy reader / stalker / groupie, sent me an email asking if I was going to do a review on the Ice Breakers Liquid Ice. I told her that I would, but I wasn’t able to find any. I didn’t find it at the national grocery store chain or at the national convenience store chain I shop at. I emailed her back and told her about my dilemma.

She sent me another email and told me she would send some from Seattle.

Wow! Who would have thought running a quasi-review website would actually land me free stuff?

So the package with the Ice Breakers Liquid Ice came to The Impulsive Buy Laboratories the other day and the first thing I noticed was how small the Liquid Ice were. They were these tiny blue balls and when you suck on them, they eventually burst and all the liquid minty goodness comes out.

The problem with the blue balls is that if you suck on them it takes awhile for the goodness to come out and that can be damn frustrating. However, if you lightly bite the blue balls, things happen much quicker.

When the blue balls finally burst, it was pretty disappointing, despite all the pent up blue balls excitement I had. In my opinion, sucking on something else will get you better results, perhaps an Altoids or a breath strip.

You know how Altoids and breath strips seem to clear your nasal passages when you suck on them, I didn’t get this feeling with the Liquid Ice.

Also, the minty flavor from the Liquid Ice doesn’t seem to last very long in my mouth compared to its competitors.

Now some of you may be wondering, if the blue balls melt in your mouth, does it melt in your hand? Well I decided to figure that out with help from The Impulsive Buy Intern.

So I put two blue balls in the intern’s hand, so the intern could just hold them and get a feel for them. After a couple of minutes, nothing happened. I then told the intern to gently roll around the two blue balls with both hands. For a while nothing happened, so I told the intern to roll the blue balls a little faster and seconds later they burst, spraying its goodness into the intern’s hands and some on the intern’s blue lab coat.

I think the Ice Breakers Liquid Ice is a clever idea. It is definitely something different than the usual mints and breath strips. However, if you want fresh breath that lasts, mints and breath strips will do a much better job.

I guess the tiny blue balls left me a little frustrated.


Item: Ice Breakers Liquid Ice
Purchase Price: $1.77
Rating: 6 out of 10
Pros: Compact packaging. Clever concept. Tiny blue balls.
Cons: Not much of a minty punch compared to mints and breath strips.